Fumikazu Morimura
Datos Biográficos
| ID | 10376777 |
|---|---|
| NOMBRE | Fumikazu Morimura |
| NOMBRES | Fumikazu |
| APELLIDO | Morimura |
| FIRMA | MORIMURA F |
| AFILIACIONES | Graduate School of Business Administration Kobe University Kobe Japan |
| ORCID | 0000-0003-1066-8111 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2026 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 0 |
How Can Eco‐Friendly Products Be Marketed Effectively? Evidence From a Multinational Study on the Intention–Behaviour Gap for Smartphones Made With Eco‐Friendly Substitute Materials
As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences. Although consumers frequently express positive intentions towards eco‐friendly products, these rarely translate into actual purchases—an issue know…
Sin obras prominentes en esta página.
How Can Eco‐Friendly Products Be Marketed Effectively? Evidence From a Multinational Study on the Intention–Behaviour Gap for Smartphones Made With Eco‐Friendly Substitute Materials
As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences. Although consumers frequently express positive intentions towards eco‐friendly products, these rarely translate into actual purchases—an issue know…
Ambiguity (1 obras) · Appeal (1 obras) · China (1 obras) · Environmental Education and Sustainability (1 obras) · Environmental Sustainability in Business (1 obras) · Green Marketing (1 obras) · Multinational corporation (1 obras) · Structural equation modeling (1 obras) · Sustainable Supply Chain Management (1 obras)