Oliver Kozsla

• Exploring personal branding determinants and pro-social organizational behaviors of employee influencers on LinkedIn

  Joyce Costello, Balint Brunner et al.•ARTICLE•Corporate Communications: An…•2026

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  Purpose Within social media networks, a new form of influencers is emerging in the form of employee influencers. The development of social media platform creator tools allows companies to identify potential employee influencers for campaigns. It is not understood, though if employee influencers use personal branding to their advantage, like mainstream influencers. Design/methodology/approach The study analyzes 362 profiles of employees at a Briti…

• Exploring personal branding determinants and pro-social organizational behaviors of employee influencers on LinkedIn

  Joyce Costello, Balint Brunner et al.•ARTICLE•Corporate Communications: An…•2026

  Añadir item

  Purpose Within social media networks, a new form of influencers is emerging in the form of employee influencers. The development of social media platform creator tools allows companies to identify potential employee influencers for campaigns. It is not understood, though if employee influencers use personal branding to their advantage, like mainstream influencers. Design/methodology/approach The study analyzes 362 profiles of employees at a Briti…

Corporate branding (1 obra) · Digital Marketing and Social Media (1 obra) · Gender, Feminism, and Media (1 obra) · Influencer marketing (1 obra) · Mainstream (1 obra) · Mental Health via Writing (1 obra) · Multinomial logistic regression (1 obra) · Social media (1 obra)