Mary Beth Pinto
Datos Biográficos
| ID | 10434851 |
|---|---|
| NOMBRE | Mary Beth Pinto |
| NOMBRES | Mary Beth |
| APELLIDO | Pinto |
| FIRMA | PINTO M B |
| AFILIACIONES | Penn State Erie |
| VERIFICADO | No |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 8 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1991 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2004 |
| ÍNDICE H | 0 |
Relationship of Credit Attitude and Debt to Self-Esteem and Locus of Control in College-Age Consumers
Note on Guilt Appeals in Advertising
A 1991 study by Pinto and Priest demonstrated the effectiveness of advertisements employing moderate levels of guilt in inducing guilt responses in subjects. Because individuals' responses to guilt are often influenced by their specific personality characteristics, researchers have pointed to the potential moderating effects of individual difference variables such as level of self-esteem and locus of control on individuals' susceptibility to guil…
Guilt Appeals in Advertising
Guilt Appeals in Advertising
A two-stage exploratory study was conducted to assess the effect of guilt as an advertising appeal. A sample of 46 working mothers were asked to respond to three advertisements for a microwavable dinner product in which the message intent was to create guilt (i.e., low, medium, and high). The advertisements were constructed following a content analysis of several popular women's magazines. A set of 18 adjectives covering both guilt- and nonguilt-…
Relationship of Credit Attitude and Debt to Self-Esteem and Locus of Control in College-Age Consumers
College-age consumers are one of the groups most highly targeted by credit card marketers. While some college students use their credit cards wisely, others are unable to control their spending. The objective of this study was to investigate differences in attitude toward credit cards and the psychological factors of self-esteem and locus of control among college students who possess one or more credit cards. Attitude was operationalized to inclu…
On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs
The past decade has seen a steady rise in expenditures for direct-to-consumer pharmaceutical advertising. While total revenues across all media are approaching the $1 billion dollar mark, surprisingly little is known about the effectiveness of these types of advertisements, including the appropriateness of various forms of emotional and informational appeal. A content analysis of direct-to-consumer advertising in 24 popular magazines shows that t…
Self-Control and Credit-Card Use among College Students
This study assessed the relationship between self-control and credit-card use with a convenience sample of 165 traditional-age college students of whom 69 (42%) were women. Students' self-control was measured on Grasmick, et al.'s Self-control Scale, which has six subscales, one of which is Impulsivity. Comparisons were made between those students who paid their cards off each month, called convenience users, and those who carried a monthly balan…
Materialism and Credit Card Use by College Students
Much has been written in the popular press on credit card use and spending patterns of American college students. The proliferation of credit cards and their ease of acquisition ensure that students today have more opportunities for making more credit purchases than any other generation of college students. Little is known about the relationship between students' attitudes towards materialism and their use of credit cards. A study was conducted a…
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Guilt Appeals in Advertising
Guilt Appeals in Advertising
A two-stage exploratory study was conducted to assess the effect of guilt as an advertising appeal. A sample of 46 working mothers were asked to respond to three advertisements for a microwavable dinner product in which the message intent was to create guilt (i.e., low, medium, and high). The advertisements were constructed following a content analysis of several popular women's magazines. A set of 18 adjectives covering both guilt- and nonguilt-…
Note on Guilt Appeals in Advertising
A 1991 study by Pinto and Priest demonstrated the effectiveness of advertisements employing moderate levels of guilt in inducing guilt responses in subjects. Because individuals' responses to guilt are often influenced by their specific personality characteristics, researchers have pointed to the potential moderating effects of individual difference variables such as level of self-esteem and locus of control on individuals' susceptibility to guil…
Relationship of Credit Attitude and Debt to Self-Esteem and Locus of Control in College-Age Consumers
Relationship of Credit Attitude and Debt to Self-Esteem and Locus of Control in College-Age Consumers
College-age consumers are one of the groups most highly targeted by credit card marketers. While some college students use their credit cards wisely, others are unable to control their spending. The objective of this study was to investigate differences in attitude toward credit cards and the psychological factors of self-esteem and locus of control among college students who possess one or more credit cards. Attitude was operationalized to inclu…
On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs
The past decade has seen a steady rise in expenditures for direct-to-consumer pharmaceutical advertising. While total revenues across all media are approaching the $1 billion dollar mark, surprisingly little is known about the effectiveness of these types of advertisements, including the appropriateness of various forms of emotional and informational appeal. A content analysis of direct-to-consumer advertising in 24 popular magazines shows that t…
Self-Control and Credit-Card Use among College Students
This study assessed the relationship between self-control and credit-card use with a convenience sample of 165 traditional-age college students of whom 69 (42%) were women. Students' self-control was measured on Grasmick, et al.'s Self-control Scale, which has six subscales, one of which is Impulsivity. Comparisons were made between those students who paid their cards off each month, called convenience users, and those who carried a monthly balan…
Materialism and Credit Card Use by College Students
Much has been written in the popular press on credit card use and spending patterns of American college students. The proliferation of credit cards and their ease of acquisition ensure that students today have more opportunities for making more credit purchases than any other generation of college students. Little is known about the relationship between students' attitudes towards materialism and their use of credit cards. A study was conducted a…
Psychology (8 obras) · Social Psychology (6 obras) · Social Psychology (6 obras) · Business (4 obras) · Developmental psychology (4 obras) · Finance (4 obras) · Finance (4 obras) · Advertising (3 obras) · Consumer Retail Behavior Studies (3 obras) · Control (management (3 obras)