Gabriella Lukacs
Datos Biográficos
| ID | 104822 |
|---|---|
| NOMBRE | Gabriella Lukacs |
| NOMBRES | Gabriella |
| APELLIDO | Lukacs |
| FIRMA | LUKACS G |
| AFILIACIONES | University of Pittsburgh |
| ORCID | 0000-0001-5707-3858 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 11 |
| TOTAL DE CITAS | 101 |
| TOTAL COMO AUTOR | 11 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2010 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2024 |
| ÍNDICE H | 6 |
The affective labor of commoning
In Hungary, street art has emerged as a unique form of political activism since 2010, when the authoritarian populist Fidesz-KDNP government rose to power. This essay examines the street art projects of a political party, the MKKP, that transformed this genre into a practice of commoning and a mode of critique to call out the government for not maintaining the commons for the benefit of all. The MKKP's street art projects harness affective labor,…
The gender of the meme
Building on my research on what is called O1G activism in Hungary, this essay examines how and why the Internet meme becomes a gendered medium in particular sociopolitical contexts. O1G abbreviates a vulgar statement about Hungary’s prime minister that Internet users transformed into ever more creative Internet memes and circulated on social media. Although gender-based language norms discouraged women from using vulgar language, women neverthele…
Internet Memes as Protest Media in Populist Hungary
Scholars propose that memes are efficient tools of political mobilization as they stimulate large masses to take up a cause. Focusing on what is called O1G activism in Hungary, I demonstrate that the role of memes in political activism is conditioned by the particular sociopolitical contexts in which they are produced. In Hungary, activists used social media to assemble databases of O1G memes, but this strategy was not conducive to building narra…
Labor Games
The departure point for this introduction is the proposition that youth unemployment and underemployment are not social anomalies, but they are the new faces of labor for youth in East Asia. This introductory essay argues that a global crisis in capitalism that began in the early 1970s and peaked in the late 1990s pressured China, Japan, and South Korea to mobilize (and disenfranchise) their young demographics in their transitions from a developm…
Unraveling Visions
This essay investigates women's photography and its critical reception in recessionary Japan. Drawing on the observation that women's photography centered on portraying relationships, critics—who were predominantly men—interpreted the genre as a project that aimed to reconnect communities that have unraveled in the wake of the long recession. Female photographers, however, rejected this interpretation. Building on this tension, I make two argumen…
The Labor of Cute
This essay analyzes how the digital media economy harnesses young people's search for meaningful work to develop new apparatuses and mechanisms of extracting value from activities that are not typically recognized as work. Drawing on interviews with net idols and an analysis of the digital infrastructure that evolved around the trend, the essay offers three arguments. First, it claims that the digital economy has adopted a particular mode of accu…
Dreamwork
In 2007, the number of cell phone novels posted on the popular portal, Magic Island, reached one million-a figure that has puzzled observers worldwide. Although critics ubiquitously interpret the writing and reading of cell phone novels as an escapist pastime, I see the cell phone novel movement as a response of young people to their incorporation into a precarious labor regime and their exclusion from collectivities (e.g., workplace and family) …
Scripted affects, branded selves
The comparative analysis of motivation, attitudes and selves
Iron Chef around the world
Iron Chef is a Japanese television show in which cooks from around the world challenge the chefs of an eccentric millionaire. By appealing to audiences worldwide, Iron Chef epitomized a new trend in international media trade — a conspicuous rise in the exports of made-in-Japan media entertainment. Scholars have argued that this trend testifies to a shift in Japan’s status in the realm of soft power. This article uses the case of Iron Chef as an e…
Scripted Affects, Branded Selves
In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called "trendy drama" as the Japanese television industry's ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production wi…
The comparative analysis of motivation, attitudes and selves
The Labor of Cute
This essay analyzes how the digital media economy harnesses young people's search for meaningful work to develop new apparatuses and mechanisms of extracting value from activities that are not typically recognized as work. Drawing on interviews with net idols and an analysis of the digital infrastructure that evolved around the trend, the essay offers three arguments. First, it claims that the digital economy has adopted a particular mode of accu…
Dreamwork
In 2007, the number of cell phone novels posted on the popular portal, Magic Island, reached one million-a figure that has puzzled observers worldwide. Although critics ubiquitously interpret the writing and reading of cell phone novels as an escapist pastime, I see the cell phone novel movement as a response of young people to their incorporation into a precarious labor regime and their exclusion from collectivities (e.g., workplace and family) …
Labor Games
The departure point for this introduction is the proposition that youth unemployment and underemployment are not social anomalies, but they are the new faces of labor for youth in East Asia. This introductory essay argues that a global crisis in capitalism that began in the early 1970s and peaked in the late 1990s pressured China, Japan, and South Korea to mobilize (and disenfranchise) their young demographics in their transitions from a developm…
Scripted Affects, Branded Selves
In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called "trendy drama" as the Japanese television industry's ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production wi…
Iron Chef around the world
Iron Chef is a Japanese television show in which cooks from around the world challenge the chefs of an eccentric millionaire. By appealing to audiences worldwide, Iron Chef epitomized a new trend in international media trade — a conspicuous rise in the exports of made-in-Japan media entertainment. Scholars have argued that this trend testifies to a shift in Japan’s status in the realm of soft power. This article uses the case of Iron Chef as an e…
Internet Memes as Protest Media in Populist Hungary
Scholars propose that memes are efficient tools of political mobilization as they stimulate large masses to take up a cause. Focusing on what is called O1G activism in Hungary, I demonstrate that the role of memes in political activism is conditioned by the particular sociopolitical contexts in which they are produced. In Hungary, activists used social media to assemble databases of O1G memes, but this strategy was not conducive to building narra…
The affective labor of commoning
In Hungary, street art has emerged as a unique form of political activism since 2010, when the authoritarian populist Fidesz-KDNP government rose to power. This essay examines the street art projects of a political party, the MKKP, that transformed this genre into a practice of commoning and a mode of critique to call out the government for not maintaining the commons for the benefit of all. The MKKP's street art projects harness affective labor,…
Scripted affects, branded selves
The comparative analysis of motivation, attitudes and selves
Iron Chef around the world
Iron Chef is a Japanese television show in which cooks from around the world challenge the chefs of an eccentric millionaire. By appealing to audiences worldwide, Iron Chef epitomized a new trend in international media trade — a conspicuous rise in the exports of made-in-Japan media entertainment. Scholars have argued that this trend testifies to a shift in Japan’s status in the realm of soft power. This article uses the case of Iron Chef as an e…
Scripted Affects, Branded Selves
In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called "trendy drama" as the Japanese television industry's ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production wi…
Dreamwork
In 2007, the number of cell phone novels posted on the popular portal, Magic Island, reached one million-a figure that has puzzled observers worldwide. Although critics ubiquitously interpret the writing and reading of cell phone novels as an escapist pastime, I see the cell phone novel movement as a response of young people to their incorporation into a precarious labor regime and their exclusion from collectivities (e.g., workplace and family) …
Labor Games
The departure point for this introduction is the proposition that youth unemployment and underemployment are not social anomalies, but they are the new faces of labor for youth in East Asia. This introductory essay argues that a global crisis in capitalism that began in the early 1970s and peaked in the late 1990s pressured China, Japan, and South Korea to mobilize (and disenfranchise) their young demographics in their transitions from a developm…
Unraveling Visions
This essay investigates women's photography and its critical reception in recessionary Japan. Drawing on the observation that women's photography centered on portraying relationships, critics—who were predominantly men—interpreted the genre as a project that aimed to reconnect communities that have unraveled in the wake of the long recession. Female photographers, however, rejected this interpretation. Building on this tension, I make two argumen…
The Labor of Cute
This essay analyzes how the digital media economy harnesses young people's search for meaningful work to develop new apparatuses and mechanisms of extracting value from activities that are not typically recognized as work. Drawing on interviews with net idols and an analysis of the digital infrastructure that evolved around the trend, the essay offers three arguments. First, it claims that the digital economy has adopted a particular mode of accu…
Internet Memes as Protest Media in Populist Hungary
Scholars propose that memes are efficient tools of political mobilization as they stimulate large masses to take up a cause. Focusing on what is called O1G activism in Hungary, I demonstrate that the role of memes in political activism is conditioned by the particular sociopolitical contexts in which they are produced. In Hungary, activists used social media to assemble databases of O1G memes, but this strategy was not conducive to building narra…
The gender of the meme
Building on my research on what is called O1G activism in Hungary, this essay examines how and why the Internet meme becomes a gendered medium in particular sociopolitical contexts. O1G abbreviates a vulgar statement about Hungary’s prime minister that Internet users transformed into ever more creative Internet memes and circulated on social media. Although gender-based language norms discouraged women from using vulgar language, women neverthele…
The affective labor of commoning
In Hungary, street art has emerged as a unique form of political activism since 2010, when the authoritarian populist Fidesz-KDNP government rose to power. This essay examines the street art projects of a political party, the MKKP, that transformed this genre into a practice of commoning and a mode of critique to call out the government for not maintaining the commons for the benefit of all. The MKKP's street art projects harness affective labor,…
Political science (9 obras) · Sociology (8 obras) · Law (7 obras) · Law (7 obras) · Politics (6 obras) · Media studies (5 obras) · Asian Culture and Media Studies (4 obras) · Gender, Feminism, and Media (4 obras) · Japanese History and Culture (4 obras) · Aesthetics (3 obras)