Michael Tsiros
Datos Biográficos
| ID | 105264 |
|---|---|
| NOMBRE | Michael Tsiros |
| NOMBRES | Michael |
| APELLIDO | Tsiros |
| FIRMA | TSIROS M |
| AFILIACIONES | University of Miami |
| ORCID | 0000-0003-1511-5989 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAS | 43 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2000 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2016 |
| ÍNDICE H | 3 |
The Contingent Nature of the Symbolic Associations of Visual Design Elements
This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, this research focuses on a common and yet little studied brand design element: logo frames. The authors propose that a logo frame may be perceived as either protecting or confining, depending on the level of risk associated with a purchase. A high p…
Customer Experience Creation
Releasing the Regret Lock
This research examines how consumers behave after they miss a sale and subsequently face a smaller sale for the same or different product. According to the proposed theory, a two-way interaction is predicted in which adding another similar alternative to the choice set leads to higher choice deferral without prior sale information but lower choice deferral with information about missing a larger sale on one of the alternatives. In addition, the n…
The Role of Attributions in Customer Satisfaction
We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointl…
Regret
The article develops a model of regret and tests it via four studies. Study 1 develops a multi-item measure of regret and distinguishes it from satisfaction. It also shows that, while satisfaction directly influences both repurchase and complaint intentions, regret directly influences only repurchase intentions, and its effect on complaint intentions is fully mediated via satisfaction. Study 2 examines the antecedents and moderators of regret. It…
Regret
The article develops a model of regret and tests it via four studies. Study 1 develops a multi-item measure of regret and distinguishes it from satisfaction. It also shows that, while satisfaction directly influences both repurchase and complaint intentions, regret directly influences only repurchase intentions, and its effect on complaint intentions is fully mediated via satisfaction. Study 2 examines the antecedents and moderators of regret. It…
The Contingent Nature of the Symbolic Associations of Visual Design Elements
This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, this research focuses on a common and yet little studied brand design element: logo frames. The authors propose that a logo frame may be perceived as either protecting or confining, depending on the level of risk associated with a purchase. A high p…
The Role of Attributions in Customer Satisfaction
We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointl…
Releasing the Regret Lock
This research examines how consumers behave after they miss a sale and subsequently face a smaller sale for the same or different product. According to the proposed theory, a two-way interaction is predicted in which adding another similar alternative to the choice set leads to higher choice deferral without prior sale information but lower choice deferral with information about missing a larger sale on one of the alternatives. In addition, the n…
Regret
The article develops a model of regret and tests it via four studies. Study 1 develops a multi-item measure of regret and distinguishes it from satisfaction. It also shows that, while satisfaction directly influences both repurchase and complaint intentions, regret directly influences only repurchase intentions, and its effect on complaint intentions is fully mediated via satisfaction. Study 2 examines the antecedents and moderators of regret. It…
The Role of Attributions in Customer Satisfaction
We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointl…
Customer Experience Creation
Releasing the Regret Lock
This research examines how consumers behave after they miss a sale and subsequently face a smaller sale for the same or different product. According to the proposed theory, a two-way interaction is predicted in which adding another similar alternative to the choice set leads to higher choice deferral without prior sale information but lower choice deferral with information about missing a larger sale on one of the alternatives. In addition, the n…
The Contingent Nature of the Symbolic Associations of Visual Design Elements
This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, this research focuses on a common and yet little studied brand design element: logo frames. The authors propose that a logo frame may be perceived as either protecting or confining, depending on the level of risk associated with a purchase. A high p…
Consumer Behavior in Brand Consumption and Identification (5 obras) · Computer Science (3 obras) · Customer Service Quality and Loyalty (3 obras) · Psychology (3 obras) · Social Psychology (3 obras) · Advertising (2 obras) · Business (2 obras) · Cultural Differences and Values (2 obras) · Political science (2 obras) · Regret (2 obras)