Xun Huang
Datos Biográficos
| ID | 105515 |
|---|---|
| NOMBRE | Xun Huang |
| NOMBRES | Xun |
| APELLIDO | Huang |
| FIRMA | HUANG X |
| AFILIACIONES | Nanyang Technological University |
| ORCID | 0000-0001-7415-3307 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 19 |
| TOTAL DE CITAS | 26 |
| TOTAL COMO AUTOR | 19 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2012 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 3 |
Online brand activism in global controversies
Brand activism describes that brands actively join in sociopolitical conversations by taking stances on pressing issues, such as civil rights and geopolitical conflicts. While brands have been responding emotionally to various causes, little is known about how the gender stereotyping of emotions (e.g. ‘men don’t cry’, ‘women don’t fume’) affects the effectiveness of brand activism. This research examines the interplay between brand gender traits …
Exploring influenza vaccination coverage and barriers to influenza vaccine uptake among preschool children in Fuzhou in 2022
Background: Children are vulnerable to influenza virus due to their developing immune systems, particularly children aged 6 months-5 years (preschool children). To improve the uptake of influenza vaccine in preschool children, it is important to determine the influencing factors of Chinese parents/guardians' (P/Gs) intention and behavior for children to receive. We implemented an investigation to determine coverage of influenza vaccination in pre…
When Social Media Gets Political
Social media has sparked a surge in online activism and sociopolitical movements. Numerous companies have also launched brand activism advertising campaigns to voice their stances on sociopolitical causes. However, it remains unclear how and why consumer reactions to brand activism ads vary across different social media platforms. To bridge this gap, we introduced a novel characteristic of social media—level of politicization—and examined how mes…
LASGRec
With the explosion of information, personalized recommender plays a vital role in almost all economic platforms. Usually, the recommender exploits user–item (UI) interactive data to learn users’ latent interests, and then correspondingly conducts recommendations. To address the problem of sparse interactions, graph neural networks (GNNs) have been used to efficiently learn the latent representations of users and items, through structurally modeli…
Transcendent Brand Activism Advertising
Brands have been increasingly speaking up on sociopolitical issues (so-called brand activism advertising) to showcase their nonneutrality and drive meaningful societal changes. Yet little is known about how brands can strategize brand activism advertising to effectively engage consumers and benefit companies. Drawing upon the frameworks of transcendent media experiences, color, and message framing theory, this research examines the interplay betw…
Global prevalence of Borrelia burgdorferi and Anaplasma phagocytophilum coinfection in wild and domesticated animals
Flattering Me in the Right Way
Global brands have been experimenting with localized advertising strategies, such as using local languages, to build rapport with ethnic consumers. This study examines the assumptions of communication accommodation theory and offers new insights. Specifically, in a Singapore context that boasts two English language systems (i.e., standard English and Singlish), this study investigates how language variation in ad copy, the use of ethnic cues, and…
Fostering consumer engagement during an omnipresent victim crisis
Many brands have launched pandemic-themed advertising campaigns, aiming to build rapport with their customers in this unprecedented moment. Yet it is challenging for brands to know how to communicate efficiently. To fill this gap, the current research aims to provide a systematic framework that could guide advertisers in designing pandemic-themed advertisements to stimulate consumer engagement on social media by examining the role of values in co…
How to reduce the exposure risk of medical staff from Sars-CoV-2 by reducing environmental contamination
Background: Using daily monitoring of environmental surfaces and personal protective equipment (PPE), we found an increase in environmental contamination since August 18, 2021, in a designated hospital for COVID-19 patients in China, which may lead to an increased risk of exposure to medical staff. Methods: To investigate the cause of increased environmental contamination and effect of our intervention, we obtained environmental samples at pre-in…
Changes in Incidence of Notifiable Infectious Diseases in China Under the Prevention and Control Measures of Covid-19
Aim: The aim of this study was to analyze the changes in incidence of notifiable infectious diseases in China under the prevention and control measures of COVID-19. Methods: Using descriptive epidemiological methods, data were collected from the official website of the Health Commission of the People's Republic of China, and the prevalence characteristics of notifiable infectious diseases in the country in 2020 were analyzed and compared with the…
BioAider
Evaluation of the exposure risk of Sars-CoV-2 in different hospital environment
Hydrogeochemical Characteristics and Conceptual Model of the Geothermal Waters in the Xianshuihe Fault Zone, Southwestern China
Abundant geothermal waters have been reported in the Yalabamei, Zhonggu, Erdaoqiao, and Yulingong geothermal areas of the Xianshuihe Fault Zone of western Sichuan, southwestern China. This study focused on the hydrogeochemical evolution, reservoir temperature, and recharge origin of geothermal waters using hydrochemical and deuterium-oxygen (D-O) isotopic studies. Shallow geothermal waters represented by geothermal springs and shallow drilled wat…
Retracted
This article has been retracted. Please see: https://doi.org/10.1093/jcr/ucaa009
The Influence of Social Crowding on Brand Attachment
Feeling crowded in a shopping environment can decrease consumers' evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with others, it leads them to become more attached to brands as an alternative way of maintaining their basic need for belon…
Slowing Down in the Good Old Days
Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people are motivated to savor them by prolonging the time they reminisce about them. The tendency to savor these experiences generalizes to situations that par…
Ray of Hope
Does bright lighting seem more desirable when people feel hopeless? Common parlance such as “ ray of hope” depicts an association between hope and the perception of brightness. Building on research in embodied cognition and conceptual metaphor, we examined whether incidental emotion of hopelessness can affect brightness perception, which may influence people’s preference for lighting. Across four studies, we found that people who feel hopeless ju…
Retracted
This research examines how incidental pride may increase consumers' tendency to seek uniqueness, depending on how they attribute the pride-inducing experience. Specifically, people who attribute their felt pride to personal traits (i.e., hubristic pride) are more likely to prefer unique options in unrelated situations, compared to tho'se who attribute pride to effort (i.e., authentic pride). This effect is driven by a heightened need for uniquene…
Going my way? The benefits of travelling in the same direction
The Influence of Social Crowding on Brand Attachment
Feeling crowded in a shopping environment can decrease consumers' evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with others, it leads them to become more attached to brands as an alternative way of maintaining their basic need for belon…
Slowing Down in the Good Old Days
Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people are motivated to savor them by prolonging the time they reminisce about them. The tendency to savor these experiences generalizes to situations that par…
Retracted
This research examines how incidental pride may increase consumers' tendency to seek uniqueness, depending on how they attribute the pride-inducing experience. Specifically, people who attribute their felt pride to personal traits (i.e., hubristic pride) are more likely to prefer unique options in unrelated situations, compared to tho'se who attribute pride to effort (i.e., authentic pride). This effect is driven by a heightened need for uniquene…
Going my way? The benefits of travelling in the same direction
Retracted
This research examines how incidental pride may increase consumers' tendency to seek uniqueness, depending on how they attribute the pride-inducing experience. Specifically, people who attribute their felt pride to personal traits (i.e., hubristic pride) are more likely to prefer unique options in unrelated situations, compared to tho'se who attribute pride to effort (i.e., authentic pride). This effect is driven by a heightened need for uniquene…
Ray of Hope
Does bright lighting seem more desirable when people feel hopeless? Common parlance such as “ ray of hope” depicts an association between hope and the perception of brightness. Building on research in embodied cognition and conceptual metaphor, we examined whether incidental emotion of hopelessness can affect brightness perception, which may influence people’s preference for lighting. Across four studies, we found that people who feel hopeless ju…
Slowing Down in the Good Old Days
Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people are motivated to savor them by prolonging the time they reminisce about them. The tendency to savor these experiences generalizes to situations that par…
The Influence of Social Crowding on Brand Attachment
Feeling crowded in a shopping environment can decrease consumers' evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with others, it leads them to become more attached to brands as an alternative way of maintaining their basic need for belon…
Retracted
This article has been retracted. Please see: https://doi.org/10.1093/jcr/ucaa009
BioAider
Evaluation of the exposure risk of Sars-CoV-2 in different hospital environment
Hydrogeochemical Characteristics and Conceptual Model of the Geothermal Waters in the Xianshuihe Fault Zone, Southwestern China
Abundant geothermal waters have been reported in the Yalabamei, Zhonggu, Erdaoqiao, and Yulingong geothermal areas of the Xianshuihe Fault Zone of western Sichuan, southwestern China. This study focused on the hydrogeochemical evolution, reservoir temperature, and recharge origin of geothermal waters using hydrochemical and deuterium-oxygen (D-O) isotopic studies. Shallow geothermal waters represented by geothermal springs and shallow drilled wat…
Changes in Incidence of Notifiable Infectious Diseases in China Under the Prevention and Control Measures of Covid-19
Aim: The aim of this study was to analyze the changes in incidence of notifiable infectious diseases in China under the prevention and control measures of COVID-19. Methods: Using descriptive epidemiological methods, data were collected from the official website of the Health Commission of the People's Republic of China, and the prevalence characteristics of notifiable infectious diseases in the country in 2020 were analyzed and compared with the…
How to reduce the exposure risk of medical staff from Sars-CoV-2 by reducing environmental contamination
Background: Using daily monitoring of environmental surfaces and personal protective equipment (PPE), we found an increase in environmental contamination since August 18, 2021, in a designated hospital for COVID-19 patients in China, which may lead to an increased risk of exposure to medical staff. Methods: To investigate the cause of increased environmental contamination and effect of our intervention, we obtained environmental samples at pre-in…
Flattering Me in the Right Way
Global brands have been experimenting with localized advertising strategies, such as using local languages, to build rapport with ethnic consumers. This study examines the assumptions of communication accommodation theory and offers new insights. Specifically, in a Singapore context that boasts two English language systems (i.e., standard English and Singlish), this study investigates how language variation in ad copy, the use of ethnic cues, and…
Fostering consumer engagement during an omnipresent victim crisis
Many brands have launched pandemic-themed advertising campaigns, aiming to build rapport with their customers in this unprecedented moment. Yet it is challenging for brands to know how to communicate efficiently. To fill this gap, the current research aims to provide a systematic framework that could guide advertisers in designing pandemic-themed advertisements to stimulate consumer engagement on social media by examining the role of values in co…
LASGRec
With the explosion of information, personalized recommender plays a vital role in almost all economic platforms. Usually, the recommender exploits user–item (UI) interactive data to learn users’ latent interests, and then correspondingly conducts recommendations. To address the problem of sparse interactions, graph neural networks (GNNs) have been used to efficiently learn the latent representations of users and items, through structurally modeli…
Transcendent Brand Activism Advertising
Brands have been increasingly speaking up on sociopolitical issues (so-called brand activism advertising) to showcase their nonneutrality and drive meaningful societal changes. Yet little is known about how brands can strategize brand activism advertising to effectively engage consumers and benefit companies. Drawing upon the frameworks of transcendent media experiences, color, and message framing theory, this research examines the interplay betw…
Global prevalence of Borrelia burgdorferi and Anaplasma phagocytophilum coinfection in wild and domesticated animals
Exploring influenza vaccination coverage and barriers to influenza vaccine uptake among preschool children in Fuzhou in 2022
Background: Children are vulnerable to influenza virus due to their developing immune systems, particularly children aged 6 months-5 years (preschool children). To improve the uptake of influenza vaccine in preschool children, it is important to determine the influencing factors of Chinese parents/guardians' (P/Gs) intention and behavior for children to receive. We implemented an investigation to determine coverage of influenza vaccination in pre…
When Social Media Gets Political
Social media has sparked a surge in online activism and sociopolitical movements. Numerous companies have also launched brand activism advertising campaigns to voice their stances on sociopolitical causes. However, it remains unclear how and why consumer reactions to brand activism ads vary across different social media platforms. To bridge this gap, we introduced a novel characteristic of social media—level of politicization—and examined how mes…
Online brand activism in global controversies
Brand activism describes that brands actively join in sociopolitical conversations by taking stances on pressing issues, such as civil rights and geopolitical conflicts. While brands have been responding emotionally to various causes, little is known about how the gender stereotyping of emotions (e.g. ‘men don’t cry’, ‘women don’t fume’) affects the effectiveness of brand activism. This research examines the interplay between brand gender traits …
Psychology (10 obras) · Social Psychology (8 obras) · Advertising (6 obras) · Business (6 obras) · Computer Science (5 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras) · Medicine (5 obras) · Political science (5 obras) · Disease (4 obras) · Internal Medicine (4 obras)