Aaron Ahuvia
Datos Biográficos
| ID | 110035 |
|---|---|
| NOMBRE | Aaron Ahuvia |
| NOMBRES | Aaron |
| APELLIDO | Ahuvia |
| FIRMA | AHUVIA A |
| AFILIACIONES | University of Michigan |
| ORCID | 0000-0002-1796-3933 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 16 |
| TOTAL DE CITAS | 307 |
| TOTAL COMO AUTOR | 16 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1991 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2016 |
| ÍNDICE H | 7 |
Ebayization
eBayization is an alternative theoretical lens to George Ritzer's McDonaldization thesis to describe the economic practices and consumer trends in today's information‐driven, postindustrial societies. While the McDonaldization thesis holds that many aspects of American society have become increasingly structured around principles of efficiency , calculability , predictability , and control that make society resemble a McDonald's restaurant, and l…
Mosque-Based Emotional Support Among Young Muslim Americans
Despite a growing literature on social support networks in religious settings (i.e., church-based social support), little is known about mosque-based support among Muslims. This study investigates the demographic and religious behavior correlates of mosque-based social support among a multi-racial and ethnic sample of 231 young Muslims from southeast Michigan. Several dimensions of mosque-based support are examined including receiving emotional s…
Brand Love
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be…
The social marketing of peace
This article draws on research from social marketing, psychology, and public opinion to suggest a strategic communications planning process appropriate to this context. It is organized around a case study of Brit Tzedek v'Shalom, an American Jewish organization that successfully built a grassroots movement in support of a negotiated two-state solution. Consistent with a social marketing approach, the case study illustrates how (a) an audience (in…
Limits of the McDonaldization thesis
Ritzer's McDonaldization thesis holds that McDonald's, with its efficiency, calculability, predictability, and control, is a good model for the forces of modern capitalism that structure both production and consumption. This article argues that while McDonaldization represents a particular collection of forces, there also exists a rising countertrend in post-industrial societies that we call eBayization. Whereas McDonaldization produces homogenei…
If money doesn’t make us happy, why do we act as if it does
Some antecedents and outcomes of brand love
The Structure of Goal Contents Across 15 Cultures
The authors investigated the structure of goal contents in a group of 1,854 undergraduates from 15 cultures around the world. Results suggested that the 11 types of goals the authors assessed were consistently organized in a circumplex fashion across the 15 cultures. The circumplex was well described by positioning 2 primary dimensions underlying the goals: intrinsic (e.g., self-acceptance, affiliation) versus extrinsic (e.g., financial success, …
Beyond the Extended Self
Journal Article Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives Get access Aaron C. Ahuvia Aaron C. Ahuvia Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 1, June 2005, Pages 171-184, https://doi.org/10.1086/429607 Published: 01 June 2005
Materialistic values and well‐being in business students
We explored whether values focused on money, image, and popularity are associated with lowered well‐being, even in environmental circumstances supportive of such values. To this end, we administered three widely used measures of a materialistic value orientation to 92 business students in Singapore. As expected, those students who had strongly internalized materialistic values also reported lowered self‐actualization, vitality and happiness, as w…
Well-being in cultures of choice
Well-being in cultures of choice
Traditional, Interpretive, and Reception Based Content Analyses
Consuming the Romantic Utopia
Formal Intermediaries in the Marriage Market
Mediated channels for mate seeking
The rapid growth in the number of unmarried Americans has prompted a variety of mediated channels for mate seeking, including videotapes, print ads, computer networks, and human third parties. These innovative services represent a marked shift in the traditional channels for courtship, from informal networks and social gatherings to a mass communication approach. This paper examines the success and failure of these mediated channels in faciliatin…
Beyond the Extended Self
Journal Article Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives Get access Aaron C. Ahuvia Aaron C. Ahuvia Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 1, June 2005, Pages 171-184, https://doi.org/10.1086/429607 Published: 01 June 2005
Traditional, Interpretive, and Reception Based Content Analyses
The Structure of Goal Contents Across 15 Cultures
The authors investigated the structure of goal contents in a group of 1,854 undergraduates from 15 cultures around the world. Results suggested that the 11 types of goals the authors assessed were consistently organized in a circumplex fashion across the 15 cultures. The circumplex was well described by positioning 2 primary dimensions underlying the goals: intrinsic (e.g., self-acceptance, affiliation) versus extrinsic (e.g., financial success, …
Materialistic values and well‐being in business students
We explored whether values focused on money, image, and popularity are associated with lowered well‐being, even in environmental circumstances supportive of such values. To this end, we administered three widely used measures of a materialistic value orientation to 92 business students in Singapore. As expected, those students who had strongly internalized materialistic values also reported lowered self‐actualization, vitality and happiness, as w…
If money doesn’t make us happy, why do we act as if it does
Formal Intermediaries in the Marriage Market
Mosque-Based Emotional Support Among Young Muslim Americans
Despite a growing literature on social support networks in religious settings (i.e., church-based social support), little is known about mosque-based support among Muslims. This study investigates the demographic and religious behavior correlates of mosque-based social support among a multi-racial and ethnic sample of 231 young Muslims from southeast Michigan. Several dimensions of mosque-based support are examined including receiving emotional s…
Consuming the Romantic Utopia
Limits of the McDonaldization thesis
Ritzer's McDonaldization thesis holds that McDonald's, with its efficiency, calculability, predictability, and control, is a good model for the forces of modern capitalism that structure both production and consumption. This article argues that while McDonaldization represents a particular collection of forces, there also exists a rising countertrend in post-industrial societies that we call eBayization. Whereas McDonaldization produces homogenei…
Mediated channels for mate seeking
The rapid growth in the number of unmarried Americans has prompted a variety of mediated channels for mate seeking, including videotapes, print ads, computer networks, and human third parties. These innovative services represent a marked shift in the traditional channels for courtship, from informal networks and social gatherings to a mass communication approach. This paper examines the success and failure of these mediated channels in faciliatin…
Formal Intermediaries in the Marriage Market
Consuming the Romantic Utopia
Well-being in cultures of choice
Well-being in cultures of choice
Traditional, Interpretive, and Reception Based Content Analyses
Materialistic values and well‐being in business students
We explored whether values focused on money, image, and popularity are associated with lowered well‐being, even in environmental circumstances supportive of such values. To this end, we administered three widely used measures of a materialistic value orientation to 92 business students in Singapore. As expected, those students who had strongly internalized materialistic values also reported lowered self‐actualization, vitality and happiness, as w…
The Structure of Goal Contents Across 15 Cultures
The authors investigated the structure of goal contents in a group of 1,854 undergraduates from 15 cultures around the world. Results suggested that the 11 types of goals the authors assessed were consistently organized in a circumplex fashion across the 15 cultures. The circumplex was well described by positioning 2 primary dimensions underlying the goals: intrinsic (e.g., self-acceptance, affiliation) versus extrinsic (e.g., financial success, …
Beyond the Extended Self
Journal Article Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives Get access Aaron C. Ahuvia Aaron C. Ahuvia Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 1, June 2005, Pages 171-184, https://doi.org/10.1086/429607 Published: 01 June 2005
Some antecedents and outcomes of brand love
If money doesn’t make us happy, why do we act as if it does
The social marketing of peace
This article draws on research from social marketing, psychology, and public opinion to suggest a strategic communications planning process appropriate to this context. It is organized around a case study of Brit Tzedek v'Shalom, an American Jewish organization that successfully built a grassroots movement in support of a negotiated two-state solution. Consistent with a social marketing approach, the case study illustrates how (a) an audience (in…
Limits of the McDonaldization thesis
Ritzer's McDonaldization thesis holds that McDonald's, with its efficiency, calculability, predictability, and control, is a good model for the forces of modern capitalism that structure both production and consumption. This article argues that while McDonaldization represents a particular collection of forces, there also exists a rising countertrend in post-industrial societies that we call eBayization. Whereas McDonaldization produces homogenei…
Brand Love
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be…
Mosque-Based Emotional Support Among Young Muslim Americans
Despite a growing literature on social support networks in religious settings (i.e., church-based social support), little is known about mosque-based support among Muslims. This study investigates the demographic and religious behavior correlates of mosque-based social support among a multi-racial and ethnic sample of 231 young Muslims from southeast Michigan. Several dimensions of mosque-based support are examined including receiving emotional s…
Ebayization
eBayization is an alternative theoretical lens to George Ritzer's McDonaldization thesis to describe the economic practices and consumer trends in today's information‐driven, postindustrial societies. While the McDonaldization thesis holds that many aspects of American society have become increasingly structured around principles of efficiency , calculability , predictability , and control that make society resemble a McDonald's restaurant, and l…
Sociology (11 obras) · Psychology (10 obras) · Social Psychology (10 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras) · Business (4 obras) · Economics (4 obras) · Political science (4 obras) · Psychological Well-being and Life Satisfaction (4 obras) · Social science (4 obras) · Advertising (3 obras)