Bárbara Castillo-Abdul
Datos Biográficos
| ID | 1205015 |
|---|---|
| NOMBRE | Bárbara Castillo-Abdul |
| NOMBRES | Bárbara |
| APELLIDO | Castillo-Abdul |
| FIRMA | CASTILLO-ABDUL B |
| AFILIACIONES | Universidad Rey Juan Carlos |
| ORCID | 0000-0002-3711-1519 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 14 |
| TOTAL DE CITAS | 6 |
| TOTAL COMO AUTOR | 14 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2021 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 2 |
Digital competence of primary school teachers in Andalusia (Spain)
This study analyzes the self-perception of digital teaching competence (DTC) among primary education teachers in Andalusia, using an instrument based on the European DigCompEdu framework. Data were collected through a self-administered online questionnaire applied to a sample of 416 primary education teachers working in Andalusia. The study employed a mixed-methods design, combining quantitative analyses (descriptive, correlational, and comparati…
Marketing, advertising, and branding in Fortnite
The rise of digital marketing has significantly impacted the audio-visual industry, particularly in the online video game sector. This study, focusing on Fortnite as a case study, explores the connections between brands’ strategic practices and immersive gaming in the metaverse. The research adopts a qualitative methodological approach to analyze the typology of advertising and marketing efforts undertaken by brands and companies through disrupti…
Aesthetic ambivalence and ethical tensions on streaming platforms
Purpose This study aims to examine the aesthetic, narrative and ethical dimensions of postmodern audiovisual productions in the streaming era, focusing on how adolescence, mental health and violence are represented in Adolescence series. It aims to explore the ambivalence between “cute” and “macabre” esthetics and the implications of these portrayals for audience perception and media ethics. Design/methodology/approach A qualitative, interpretive…
Lifestyle Eco-Influencers Advertising
This research examines the main common characteristics among the contents of five eco-influencer accounts from different Western countries. A quantitative content analysis was performed on 187 Instagram posts published by eco-influencers from the United Kingdom, United States, Belgium, Spain, and Peru. The topics that eco-influencers deal with the most are promoting veganism, spirituality, environmental and political claims, product advertising (…
Owned media, influencer marketing, and unofficial brand ambassadors
In the current era of the attention economy, users find themselves in social networks over-saturated with advertising that tends not to catch the public’s attention or have great credibility. In this sense, brands are trying to get closer to their audiences by using non-invasive, user-generated storytelling strategies with a more natural and experience-focused message. This research aims to compare which narrative elements used by the official ac…
The Process of The Transfer of Hate Speech to Demonization and Social Polarization
We are living through a time of major political changes due to the rise of populist leaders and the resurgence of extreme ideological movements. The emergence of this phenomenon is due, to a large extent, to the ease with which these political actors can disseminate and spread their messages without any limits through social networks, leaving aside the former “fourth power” of the media as filterers and reinterpreters of information. Generally, t…
YouTubers y dietas milagros
Introducción: La presente investigación profundiza en la posible influencia de factores poco estudiados en la interacción que despiertan los vídeos de YouTube sobre dietas milagro, dado el potencial riesgo de salud pública que pueden suponer los consejos que ofrecen, especialmente para la población joven. Metodología: Se analizaron los 50 vídeos más vistos sobre dietas rápidas subidos entre enero de 2020 y junio de 2021 en español y en inglés. A …
Promoting Social Media Engagement Via Branded Content Communication
Social networks have become crucial communication channels for brands through awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct gateway between brands and consumers, as it became the fifth most-used social network globally in 2021. As such, branded content is expected to increase the brand’s likability, by capturing the interest and attention of the consumer, which could differ depending on what social media pla…
Influencers With Intellectual Disability in Digital Society
Social networks are appointed as an opportunity to socially normalize disability, as demonstrated by the growing number of influencers with a disability who are followed by millions of users. Likewise, intellectual disability has its place in the networks, with special relevance among influencers with Down syndrome. In this study, a content analysis of 10 accounts of influencers with Down syndrome from seven different countries was performed. Ima…
YouTube
La presente investigación busca conocer la calidad de los vídeos de YouTube sobre dietas milagro y la interacción que generan, sobre todo dado el potencial riesgo que pueden suponer para los espectadores que sigan sus consejos en caso de que estos puedan resultar nocivos. Para ello se analizaron 50 vídeos en español e inglés, siendo estos los más vistos en la categoría de dietas rápidas. A través de un análisis de contenido cuantitativo y cualita…
Fake news de humor y sátira y actitudes hacia la política
Esta investigación explora la correlación entre el nivel de consumo de información formal y realidad percibida de fake news, así como la influencia que tienen estas últimas con las actitudes políticas de eficacia, alienación y cinismo. Para ello, se aplicó una encuesta por muestreo probabilístico por conglomerados a estudiantes de grados y postgrados afines a las Ciencias de la Comunicación (n=682) de España, México, Perú y Venezuela. Los resulta…
How to Botox’ on YouTube
The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and content related to medical procedures such as the application of Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos in Spanish related to this procedure. A preliminary analysis of 221 YouTube…
From the Immediacy of the Cybermedia to the Need for Slow Journalism
The pressure of immediacy, the dictatorship of the click, and the growing avalanche of fake news have impacted journalism. Citizens are particularly skeptical about the information they receive from the press, especially in the digital media. Journalism is faced with the need – or almost the urgency – to rethink, reinvent and redefine messages, routines, and processes. In this regard, various initiatives, especially in Ibero-America, have opted f…
Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
The objective of this article is to analyze the contents and unconventional advertising narratives of the eight most important women in the world of fashion in Spain and Ecuador in relation to the number of followers and points of view, in order to identify the discursive and esthetic strategies and narratives that may reflect the keys to their experience as prescribers, through a content analysis based on the interpretation of the five most view…
From the Immediacy of the Cybermedia to the Need for Slow Journalism
The pressure of immediacy, the dictatorship of the click, and the growing avalanche of fake news have impacted journalism. Citizens are particularly skeptical about the information they receive from the press, especially in the digital media. Journalism is faced with the need – or almost the urgency – to rethink, reinvent and redefine messages, routines, and processes. In this regard, various initiatives, especially in Ibero-America, have opted f…
Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
The objective of this article is to analyze the contents and unconventional advertising narratives of the eight most important women in the world of fashion in Spain and Ecuador in relation to the number of followers and points of view, in order to identify the discursive and esthetic strategies and narratives that may reflect the keys to their experience as prescribers, through a content analysis based on the interpretation of the five most view…
Fake news de humor y sátira y actitudes hacia la política
Esta investigación explora la correlación entre el nivel de consumo de información formal y realidad percibida de fake news, así como la influencia que tienen estas últimas con las actitudes políticas de eficacia, alienación y cinismo. Para ello, se aplicó una encuesta por muestreo probabilístico por conglomerados a estudiantes de grados y postgrados afines a las Ciencias de la Comunicación (n=682) de España, México, Perú y Venezuela. Los resulta…
How to Botox’ on YouTube
The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and content related to medical procedures such as the application of Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos in Spanish related to this procedure. A preliminary analysis of 221 YouTube…
From the Immediacy of the Cybermedia to the Need for Slow Journalism
The pressure of immediacy, the dictatorship of the click, and the growing avalanche of fake news have impacted journalism. Citizens are particularly skeptical about the information they receive from the press, especially in the digital media. Journalism is faced with the need – or almost the urgency – to rethink, reinvent and redefine messages, routines, and processes. In this regard, various initiatives, especially in Ibero-America, have opted f…
Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
The objective of this article is to analyze the contents and unconventional advertising narratives of the eight most important women in the world of fashion in Spain and Ecuador in relation to the number of followers and points of view, in order to identify the discursive and esthetic strategies and narratives that may reflect the keys to their experience as prescribers, through a content analysis based on the interpretation of the five most view…
YouTubers y dietas milagros
Introducción: La presente investigación profundiza en la posible influencia de factores poco estudiados en la interacción que despiertan los vídeos de YouTube sobre dietas milagro, dado el potencial riesgo de salud pública que pueden suponer los consejos que ofrecen, especialmente para la población joven. Metodología: Se analizaron los 50 vídeos más vistos sobre dietas rápidas subidos entre enero de 2020 y junio de 2021 en español y en inglés. A …
Promoting Social Media Engagement Via Branded Content Communication
Social networks have become crucial communication channels for brands through awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct gateway between brands and consumers, as it became the fifth most-used social network globally in 2021. As such, branded content is expected to increase the brand’s likability, by capturing the interest and attention of the consumer, which could differ depending on what social media pla…
Influencers With Intellectual Disability in Digital Society
Social networks are appointed as an opportunity to socially normalize disability, as demonstrated by the growing number of influencers with a disability who are followed by millions of users. Likewise, intellectual disability has its place in the networks, with special relevance among influencers with Down syndrome. In this study, a content analysis of 10 accounts of influencers with Down syndrome from seven different countries was performed. Ima…
YouTube
La presente investigación busca conocer la calidad de los vídeos de YouTube sobre dietas milagro y la interacción que generan, sobre todo dado el potencial riesgo que pueden suponer para los espectadores que sigan sus consejos en caso de que estos puedan resultar nocivos. Para ello se analizaron 50 vídeos en español e inglés, siendo estos los más vistos en la categoría de dietas rápidas. A través de un análisis de contenido cuantitativo y cualita…
Owned media, influencer marketing, and unofficial brand ambassadors
In the current era of the attention economy, users find themselves in social networks over-saturated with advertising that tends not to catch the public’s attention or have great credibility. In this sense, brands are trying to get closer to their audiences by using non-invasive, user-generated storytelling strategies with a more natural and experience-focused message. This research aims to compare which narrative elements used by the official ac…
The Process of The Transfer of Hate Speech to Demonization and Social Polarization
We are living through a time of major political changes due to the rise of populist leaders and the resurgence of extreme ideological movements. The emergence of this phenomenon is due, to a large extent, to the ease with which these political actors can disseminate and spread their messages without any limits through social networks, leaving aside the former “fourth power” of the media as filterers and reinterpreters of information. Generally, t…
Lifestyle Eco-Influencers Advertising
This research examines the main common characteristics among the contents of five eco-influencer accounts from different Western countries. A quantitative content analysis was performed on 187 Instagram posts published by eco-influencers from the United Kingdom, United States, Belgium, Spain, and Peru. The topics that eco-influencers deal with the most are promoting veganism, spirituality, environmental and political claims, product advertising (…
Marketing, advertising, and branding in Fortnite
The rise of digital marketing has significantly impacted the audio-visual industry, particularly in the online video game sector. This study, focusing on Fortnite as a case study, explores the connections between brands’ strategic practices and immersive gaming in the metaverse. The research adopts a qualitative methodological approach to analyze the typology of advertising and marketing efforts undertaken by brands and companies through disrupti…
Aesthetic ambivalence and ethical tensions on streaming platforms
Purpose This study aims to examine the aesthetic, narrative and ethical dimensions of postmodern audiovisual productions in the streaming era, focusing on how adolescence, mental health and violence are represented in Adolescence series. It aims to explore the ambivalence between “cute” and “macabre” esthetics and the implications of these portrayals for audience perception and media ethics. Design/methodology/approach A qualitative, interpretive…
Digital competence of primary school teachers in Andalusia (Spain)
This study analyzes the self-perception of digital teaching competence (DTC) among primary education teachers in Andalusia, using an instrument based on the European DigCompEdu framework. Data were collected through a self-administered online questionnaire applied to a sample of 416 primary education teachers working in Andalusia. The study employed a mixed-methods design, combining quantitative analyses (descriptive, correlational, and comparati…
Political science (10 obras) · Sociology (8 obras) · Art (7 obras) · Business (7 obras) · Advertising (6 obras) · Digital Marketing and Social Media (6 obras) · Communication and COVID-19 Impact (5 obras) · Marketing (5 obras) · Psychology (5 obras) · Social media (5 obras)