Sara Loughran Dommer
Datos Biográficos
| ID | 121786 |
|---|---|
| NOMBRE | Sara Loughran Dommer |
| NOMBRES | Sara Loughran |
| APELLIDO | Dommer |
| FIRMA | DOMMER S L |
| AFILIACIONES | Georgia Institute of Technology |
| ORCID | 0000-0001-5653-7913 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 31 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2013 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2020 |
| ÍNDICE H | 2 |
The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products
Findings from five studies demonstrate that being an incidental token member in a transient group (e.g., a woman in a group of mostly men in a store line) lowers individuals’ private evaluations of products that typify the negative stereotypes of the tokenized identity. Incidental tokenism activates negative stereotypes associated with the tokenized identity, which subsequently leads to a desire to disassociate specifically from identity-linked p…
Saving Your Self
Although research has consistently demonstrated that people prefer to purchase products and brands that represent their identity, relatively little research has examined how this identity relevance influences product usage. Drawing from work on intertemporal choice, the present work proposes a conceptual framework for the influence of identity on product usage. The authors theorize and demonstrate an identity conservation effect, in that consumer…
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion
While a substantial body of research suggests that belongingness needs motivate consumers to use brands to assimilate with a reference group, relatively less attention has been devoted to understanding when and why consumers use brands to differentiate themselves from the group. The current research fills this gap in the literature and identifies two ways individuals can differentiate themselves from the group through the use of brands: horizonta…
Explaining the Endowment Effect through Ownership
The price people are willing to pay for a good is often less than the price they are willing to accept to give up the same good, a phenomenon called the endowment effect. Loss aversion has typically accounted for the endowment effect, but an alternative explanation suggests that ownership creates an association between the item and the self, and this possession-self link increases the value of the good. To test the ownership account, this researc…
Explaining the Endowment Effect through Ownership
The price people are willing to pay for a good is often less than the price they are willing to accept to give up the same good, a phenomenon called the endowment effect. Loss aversion has typically accounted for the endowment effect, but an alternative explanation suggests that ownership creates an association between the item and the self, and this possession-self link increases the value of the good. To test the ownership account, this researc…
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion
While a substantial body of research suggests that belongingness needs motivate consumers to use brands to assimilate with a reference group, relatively less attention has been devoted to understanding when and why consumers use brands to differentiate themselves from the group. The current research fills this gap in the literature and identifies two ways individuals can differentiate themselves from the group through the use of brands: horizonta…
Saving Your Self
Although research has consistently demonstrated that people prefer to purchase products and brands that represent their identity, relatively little research has examined how this identity relevance influences product usage. Drawing from work on intertemporal choice, the present work proposes a conceptual framework for the influence of identity on product usage. The authors theorize and demonstrate an identity conservation effect, in that consumer…
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion
While a substantial body of research suggests that belongingness needs motivate consumers to use brands to assimilate with a reference group, relatively less attention has been devoted to understanding when and why consumers use brands to differentiate themselves from the group. The current research fills this gap in the literature and identifies two ways individuals can differentiate themselves from the group through the use of brands: horizonta…
Explaining the Endowment Effect through Ownership
The price people are willing to pay for a good is often less than the price they are willing to accept to give up the same good, a phenomenon called the endowment effect. Loss aversion has typically accounted for the endowment effect, but an alternative explanation suggests that ownership creates an association between the item and the self, and this possession-self link increases the value of the good. To test the ownership account, this researc…
The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products
Findings from five studies demonstrate that being an incidental token member in a transient group (e.g., a woman in a group of mostly men in a store line) lowers individuals’ private evaluations of products that typify the negative stereotypes of the tokenized identity. Incidental tokenism activates negative stereotypes associated with the tokenized identity, which subsequently leads to a desire to disassociate specifically from identity-linked p…
Saving Your Self
Although research has consistently demonstrated that people prefer to purchase products and brands that represent their identity, relatively little research has examined how this identity relevance influences product usage. Drawing from work on intertemporal choice, the present work proposes a conceptual framework for the influence of identity on product usage. The authors theorize and demonstrate an identity conservation effect, in that consumer…
Consumer Behavior in Brand Consumption and Identification (4 obras) · Psychology (4 obras) · Social Psychology (4 obras) · Political science (3 obras) · Social and Intergroup Psychology (3 obras) · Aesthetics (2 obras) · Business (2 obras) · Cultural Differences and Values (2 obras) · Identity (music) (2 obras) · Law (2 obras)