Ágnes Buvár
Datos Biográficos
| ID | 1245429 |
|---|---|
| NOMBRE | Ágnes Buvár |
| NOMBRES | Ágnes |
| APELLIDO | Buvár |
| FIRMA | BUVÁR Á |
| AFILIACIONES | Eötvös Loránd University |
| ORCID | 0000-0001-9856-9251 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 9 |
| TOTAL DE CITAS | 3 |
| TOTAL COMO AUTOR | 9 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2024 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 1 |
Decoding sustainability
Environmental claims are widely used to influence consumers' purchase decisions; however, less is known about how consumers remember and interpret these claims, especially when presented in different formats. This study examines the effects of various eco-label formats and textual cues on consumers' spontaneous recall, interpretation, and purchase intentions. A mixed-method online experiment was conducted with a representative sample of 2000 Hung…
Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
Parasocial relationships represent a key mechanism in influencer marketing success. Beyond their direct positive effects on persuasion outcomes, they may mitigate potential negative effects, such as incongruence between the influencer and the advertised brand. Yet prior findings are somewhat unclear regarding the conditions under which parasocial relationships exert this mitigating role. This study examined the moderating effect of self-disclosur…
Eco-Anxiety Without Borders
BACKGROUND: Eco-anxiety has become a prominent emotional response to the global climate crisis, yet there is a lack of empirical research examining its prevalence and correlates across diverse cultural and national contexts. OBJECTIVE: This study aimed to investigate levels of eco-anxiety and its associations with age, perceived knowledge, climate risk perception, and beliefs about governmental climate action across participants from six countrie…
When fandom becomes a problem
The PCFS can assist in the recognition and assessment of problematic celebrity fanship in research and practice by identifying individuals experiencing mental health difficulties in relation to their excessive engagement with a celebrity
Convergent and divergent predictors of extensive use time and problematic TikTok use
Short videos on TikTok provided an entertaining pastime for 1.5 billion users worldwide in 2023. The increasing popularity of TikTok has generated considerable research interest in the psychological and social predictors of problematic use. However, recent empirical studies on Internet-based activities have found evidence that extensive time spent on TikTok is not necessarily problematic. This study explores convergent and divergent predictors of…
Media Trust and Perceived Media Stress Among Filipino, Hungarian, and Iranian LGBTQ+ People
This cross-cultural comparative study sought to estimate levels of media trust and perceived media stress and model the associations of these perceptions with coping self-efficacy, positive thinking, and negativity toward heterosexual individuals and society. A total of 1,153 self-identified LGBTQ+ individuals from three countries (Philippines, Hungary, Iran) where LGBTQ+ rights are restricted by governmental actions completed an online survey. M…
The beauty complex
Media plays a crucial role in the portrayal of ideal beauty standards. Research has shown that social media’s influence on conveying body ideals is greater today than that of broadcast media. Online interactions with beauty content can contribute to the appreciation of one’s internal and external features. However, these interactions can also lead to sexual objectification, appearance comparisons, and body image concerns. This study sought to inv…
Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a Covid-19 Message
During the pandemic, social media influencers were facing the challenge of balancing financial interests while publishing relevant content about the virus. This article explores how consumers would react if sponsored content was included in a social media post about COVID-19. We hypothesized that including sponsored content in the COVID-19 post would negatively affect the influencer’s perceived credibility, resulting in more negative attitudes to…
How much do LGBTQ+ Filipinos Perceive Media as Threatening? First Steps in the Development of the Perceived Media Threat Scale
How much do LGBTQ+ Filipinos Perceive Media as Threatening? First Steps in the Development of the Perceived Media Threat Scale
Media Trust and Perceived Media Stress Among Filipino, Hungarian, and Iranian LGBTQ+ People
This cross-cultural comparative study sought to estimate levels of media trust and perceived media stress and model the associations of these perceptions with coping self-efficacy, positive thinking, and negativity toward heterosexual individuals and society. A total of 1,153 self-identified LGBTQ+ individuals from three countries (Philippines, Hungary, Iran) where LGBTQ+ rights are restricted by governmental actions completed an online survey. M…
The beauty complex
Media plays a crucial role in the portrayal of ideal beauty standards. Research has shown that social media’s influence on conveying body ideals is greater today than that of broadcast media. Online interactions with beauty content can contribute to the appreciation of one’s internal and external features. However, these interactions can also lead to sexual objectification, appearance comparisons, and body image concerns. This study sought to inv…
Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a Covid-19 Message
During the pandemic, social media influencers were facing the challenge of balancing financial interests while publishing relevant content about the virus. This article explores how consumers would react if sponsored content was included in a social media post about COVID-19. We hypothesized that including sponsored content in the COVID-19 post would negatively affect the influencer’s perceived credibility, resulting in more negative attitudes to…
How much do LGBTQ+ Filipinos Perceive Media as Threatening? First Steps in the Development of the Perceived Media Threat Scale
Convergent and divergent predictors of extensive use time and problematic TikTok use
Short videos on TikTok provided an entertaining pastime for 1.5 billion users worldwide in 2023. The increasing popularity of TikTok has generated considerable research interest in the psychological and social predictors of problematic use. However, recent empirical studies on Internet-based activities have found evidence that extensive time spent on TikTok is not necessarily problematic. This study explores convergent and divergent predictors of…
Media Trust and Perceived Media Stress Among Filipino, Hungarian, and Iranian LGBTQ+ People
This cross-cultural comparative study sought to estimate levels of media trust and perceived media stress and model the associations of these perceptions with coping self-efficacy, positive thinking, and negativity toward heterosexual individuals and society. A total of 1,153 self-identified LGBTQ+ individuals from three countries (Philippines, Hungary, Iran) where LGBTQ+ rights are restricted by governmental actions completed an online survey. M…
Decoding sustainability
Environmental claims are widely used to influence consumers' purchase decisions; however, less is known about how consumers remember and interpret these claims, especially when presented in different formats. This study examines the effects of various eco-label formats and textual cues on consumers' spontaneous recall, interpretation, and purchase intentions. A mixed-method online experiment was conducted with a representative sample of 2000 Hung…
Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
Parasocial relationships represent a key mechanism in influencer marketing success. Beyond their direct positive effects on persuasion outcomes, they may mitigate potential negative effects, such as incongruence between the influencer and the advertised brand. Yet prior findings are somewhat unclear regarding the conditions under which parasocial relationships exert this mitigating role. This study examined the moderating effect of self-disclosur…
Eco-Anxiety Without Borders
BACKGROUND: Eco-anxiety has become a prominent emotional response to the global climate crisis, yet there is a lack of empirical research examining its prevalence and correlates across diverse cultural and national contexts. OBJECTIVE: This study aimed to investigate levels of eco-anxiety and its associations with age, perceived knowledge, climate risk perception, and beliefs about governmental climate action across participants from six countrie…
When fandom becomes a problem
The PCFS can assist in the recognition and assessment of problematic celebrity fanship in research and practice by identifying individuals experiencing mental health difficulties in relation to their excessive engagement with a celebrity
Digital Marketing and Social Media (3 obras) · Impact of Technology on Adolescents (3 obras) · Psychology (3 obras) · Social media (3 obras) · Social Psychology (3 obras) · Sociology (3 obras) · Advertising (2 obras) · Asian Culture and Media Studies (2 obras) · Business (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras)