Sonya A Grier
Datos Biográficos
| ID | 140625 |
|---|---|
| NOMBRE | Sonya A Grier |
| NOMBRES | Sonya A |
| APELLIDO | Grier |
| FIRMA | GRIER S A |
| AFILIACIONES | American University |
| ORCID | 0000-0002-2091-8412 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 25 |
| TOTAL DE CITAS | 96 |
| TOTAL COMO AUTOR | 24 |
| TOTAL COMO EDITOR | 1 |
| PRIMER AÑO DE PUBLICACIÓN | 2000 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2024 |
| ÍNDICE H | 6 |
Race in Consumer Research
Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality
This research enriches the field's perspective on value and argues that to seriously address inequality during the next 50 years, consumer research must explore processual aspects of value hierarchy and consider its relationship to inequality. Doing so recognizes the duality of structures as embodying outcomes and agency, as well as the need to view value not only as what it is but also as what it does. To begin to address limitations in the lite…
Perspectives
As brands and advertisers worldwide are claiming to be reviewing the ways they represent race, this conceptual piece provides a call to action for international advertising researchers to also reassess how they engage and analyze race. Our goal is threefold: (1) provide an abbreviated assessment of the current body of advertising literature involving race and advertising and summarize its insights and lacunae; (2) expand the conceptualization of …
On the sunny side of the street
This article tells a personal story of research suppressed for over 20 years and reawakened in the context of music festival attendance. The story integrates participant observations and experiences at the New Orleans Jazz and Heritage Festival and the Worldwide Festival in Sète, France with academic literature on racial inclusion. The article highlights the importance of multiple perspectives and disciplines to understand how social connections …
Black Community Conversations About Opposing Ethnically Targeted Marketing of Unhealthy Foods and Beverages
Macro-social marketing for health
The macro-environment in which social marketing is practised is an important factor in how it is structured and practiced, as well as its effectiveness. This paper analyses Cuban practices aimed at encouraging health behaviour change from a social marketing perspective. We utilise the case study method to assess the key social marketing dimensions of three health promotion programmes (tobacco, tuberculosis and AIDS) in Cuba. Each case is assessed…
Race in the Marketplace and Covid-19
A qualitative assessment of US Black and Latino adolescents’ attitudes about targeted marketing of unhealthy food and beverages
Food marketing targeted to Black and Latino adolescents primarily promotes energy-dense, nutrient-poor foods and likely contributes to diet-related health disparities. Targeted marketing raises further public health concerns as Black and Latino youth are also exposed to greater amounts of unhealthy food marketing in the media and their communities. However, little is known about Black and Latino adolescents’ attitudes toward brands and marketing …
Race in the Marketplace
Re-imagining the marketplace
International audience
Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments
Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers' responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before a…
When the burger becomes halal
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void is problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing and marketplace equality. The present study addresses this gap by offering a theoretical understanding of privilege within the marke…
Food prices and food shopping decisions of black women
What “Price” Means When Buying Food
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths. Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitat…
Child-feeding practices among Chinese-American and non-Hispanic white caregivers
From Nutrients to Nurturance
The authors propose a restructuring of the “food as health” paradigm to “food as well-being.” This requires shifting from an emphasis on restraint and restrictions to a more positive, holistic understanding of the role of food in overall well-being. The authors propose the concept of food well-being (FWB), defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. The author…
Targeted Marketing and Public Health
Targeted marketing techniques, which identify consumers who share common needs or characteristics and position products or services to appeal to and reach these consumers, are now the core of all marketing and facilitate its effectiveness. However, targeted marketing, particularly of products with proven or potential adverse effects (e.g., tobacco, alcohol, entertainment violence, or unhealthful foods) to consumer segments defined as vulnerable r…
A Cross‐Sectional Prevalence Study of Ethnically Targeted and General Audience Outdoor Obesity‐Related Advertising
Context: Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial advertisements in magazines, on billboards, and on televi…
Clustering of unhealthy outdoor advertisements around child-serving institutions
Coming to Town”
The Context for Choice
Targeted marketing of high-calorie foods and beverages to ethnic minority populations, relative to more healthful foods, may contribute to ethnic disparities in obesity and other diet-related chronic conditions. We conducted a systematic review of studies published in June 1992 through 2006 (n = 20) that permitted comparison of food and beverage marketing to African Americans versus Whites and others. Eight studies reported on product promotions,…
Targeting Interventions for Ethnic Minority and Low-Income Populations
Although rates of childhood obesity among the general population are alarmingly high, they are higher still in ethnic minority and low-income communities. The disparities pose a major challenge for policymakers and practitioners planning strategies for obesity prevention. In this article Shiriki Kumanyika and Sonya Grier summarize differences in childhood obesity prevalence by race and ethnicity and by socioeconomic status. They show how various …
Social Marketing in Public Health
Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community. Despite this growth, many public health professionals have an incomplete understanding of the field. To advance current knowledge, we provide a practical definition and discuss the conceptual underpinnings of social marketing. We then describe several case stu…
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
Prior research suggests that consumers evaluate firms more negatively if they attribute the firm's business practices to firm‐serving motivations rather than to motivations that serve the public good. We propose an alternative hypothesis: Firm‐serving attributions lower evaluation of the firm only when they are inconsistent with the firm's expressed motive. The power of this inhibition procedure was demonstrated in an experiment in which we manip…
How We Explain Depends on Whom We Explain
The Context for Choice
Targeted marketing of high-calorie foods and beverages to ethnic minority populations, relative to more healthful foods, may contribute to ethnic disparities in obesity and other diet-related chronic conditions. We conducted a systematic review of studies published in June 1992 through 2006 (n = 20) that permitted comparison of food and beverage marketing to African Americans versus Whites and others. Eight studies reported on product promotions,…
Re-imagining the marketplace
International audience
Race in the Marketplace and Covid-19
When the burger becomes halal
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void is problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing and marketplace equality. The present study addresses this gap by offering a theoretical understanding of privilege within the marke…
Clustering of unhealthy outdoor advertisements around child-serving institutions
Child-feeding practices among Chinese-American and non-Hispanic white caregivers
Race in Consumer Research
Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…
What “Price” Means When Buying Food
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths. Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitat…
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality
This research enriches the field's perspective on value and argues that to seriously address inequality during the next 50 years, consumer research must explore processual aspects of value hierarchy and consider its relationship to inequality. Doing so recognizes the duality of structures as embodying outcomes and agency, as well as the need to view value not only as what it is but also as what it does. To begin to address limitations in the lite…
How We Explain Depends on Whom We Explain
How We Explain Depends on Whom We Explain
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
Prior research suggests that consumers evaluate firms more negatively if they attribute the firm's business practices to firm‐serving motivations rather than to motivations that serve the public good. We propose an alternative hypothesis: Firm‐serving attributions lower evaluation of the firm only when they are inconsistent with the firm's expressed motive. The power of this inhibition procedure was demonstrated in an experiment in which we manip…
Social Marketing in Public Health
Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community. Despite this growth, many public health professionals have an incomplete understanding of the field. To advance current knowledge, we provide a practical definition and discuss the conceptual underpinnings of social marketing. We then describe several case stu…
Targeting Interventions for Ethnic Minority and Low-Income Populations
Although rates of childhood obesity among the general population are alarmingly high, they are higher still in ethnic minority and low-income communities. The disparities pose a major challenge for policymakers and practitioners planning strategies for obesity prevention. In this article Shiriki Kumanyika and Sonya Grier summarize differences in childhood obesity prevalence by race and ethnicity and by socioeconomic status. They show how various …
Coming to Town”
The Context for Choice
Targeted marketing of high-calorie foods and beverages to ethnic minority populations, relative to more healthful foods, may contribute to ethnic disparities in obesity and other diet-related chronic conditions. We conducted a systematic review of studies published in June 1992 through 2006 (n = 20) that permitted comparison of food and beverage marketing to African Americans versus Whites and others. Eight studies reported on product promotions,…
A Cross‐Sectional Prevalence Study of Ethnically Targeted and General Audience Outdoor Obesity‐Related Advertising
Context: Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial advertisements in magazines, on billboards, and on televi…
Clustering of unhealthy outdoor advertisements around child-serving institutions
Targeted Marketing and Public Health
Targeted marketing techniques, which identify consumers who share common needs or characteristics and position products or services to appeal to and reach these consumers, are now the core of all marketing and facilitate its effectiveness. However, targeted marketing, particularly of products with proven or potential adverse effects (e.g., tobacco, alcohol, entertainment violence, or unhealthful foods) to consumer segments defined as vulnerable r…
From Nutrients to Nurturance
The authors propose a restructuring of the “food as health” paradigm to “food as well-being.” This requires shifting from an emphasis on restraint and restrictions to a more positive, holistic understanding of the role of food in overall well-being. The authors propose the concept of food well-being (FWB), defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. The author…
Child-feeding practices among Chinese-American and non-Hispanic white caregivers
What “Price” Means When Buying Food
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths. Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitat…
Food prices and food shopping decisions of black women
Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments
Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers' responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before a…
When the burger becomes halal
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void is problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing and marketplace equality. The present study addresses this gap by offering a theoretical understanding of privilege within the marke…
A qualitative assessment of US Black and Latino adolescents’ attitudes about targeted marketing of unhealthy food and beverages
Food marketing targeted to Black and Latino adolescents primarily promotes energy-dense, nutrient-poor foods and likely contributes to diet-related health disparities. Targeted marketing raises further public health concerns as Black and Latino youth are also exposed to greater amounts of unhealthy food marketing in the media and their communities. However, little is known about Black and Latino adolescents’ attitudes toward brands and marketing …
Race in the Marketplace
Re-imagining the marketplace
International audience
Macro-social marketing for health
The macro-environment in which social marketing is practised is an important factor in how it is structured and practiced, as well as its effectiveness. This paper analyses Cuban practices aimed at encouraging health behaviour change from a social marketing perspective. We utilise the case study method to assess the key social marketing dimensions of three health promotion programmes (tobacco, tuberculosis and AIDS) in Cuba. Each case is assessed…
Race in the Marketplace and Covid-19
On the sunny side of the street
This article tells a personal story of research suppressed for over 20 years and reawakened in the context of music festival attendance. The story integrates participant observations and experiences at the New Orleans Jazz and Heritage Festival and the Worldwide Festival in Sète, France with academic literature on racial inclusion. The article highlights the importance of multiple perspectives and disciplines to understand how social connections …
Black Community Conversations About Opposing Ethnically Targeted Marketing of Unhealthy Foods and Beverages
Perspectives
As brands and advertisers worldwide are claiming to be reviewing the ways they represent race, this conceptual piece provides a call to action for international advertising researchers to also reassess how they engage and analyze race. Our goal is threefold: (1) provide an abbreviated assessment of the current body of advertising literature involving race and advertising and summarize its insights and lacunae; (2) expand the conceptualization of …
Race in Consumer Research
Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality
This research enriches the field's perspective on value and argues that to seriously address inequality during the next 50 years, consumer research must explore processual aspects of value hierarchy and consider its relationship to inequality. Doing so recognizes the duality of structures as embodying outcomes and agency, as well as the need to view value not only as what it is but also as what it does. To begin to address limitations in the lite…
Business (16 obras) · Sociology (16 obras) · Medicine (15 obras) · Political science (14 obras) · Psychology (10 obras) · Environmental health (9 obras) · Obesity, Physical Activity, Diet (9 obras) · Advertising (8 obras) · Marketing (8 obras) · Gender Studies (6 obras)