Marián Čvirik
Datos Biográficos
| ID | 1485490 |
|---|---|
| NOMBRE | Marián Čvirik |
| NOMBRES | Marián |
| APELLIDO | Čvirik |
| FIRMA | ČVIRIK M |
| AFILIACIONES | Bratislava University of Economics and Business |
| ORCID | 0000-0003-4701-1543 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2023 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
Explore the Popularity and Emotional Association of Colours in the Generation Z Cohort
This paper deals with the issue of colours and their perception based on cognitive and affective components of attitudes. The aim of the article is (1) to investigate the popularity of the colours of generation Z in Slovakia; (2) to investigate the direction (positivity or negativity) of emotions that are associated with colours; and (3) to verify possible connections between the degree of popularity and the direction of emotions of colours in th…
Are we living in a ‘Yellow Submarine’
The presented article deals with the aspect of attitudes towards the selected songs as well as the moods it brings with the help of Thayer mood model. The aim of the presented article is (1) to investigate the attitudes towards the selected Beatles album, (2) to investigate the effect of songs on mood using the Mood model, and (3) to investigate the effect of selected demographic factors (age and gender) on the attitude towards the songs and the …
Influence of health-conscious consumer behaviour on consumer ethnocentrism during the Covid-19 pandemic
The aim of the article is fourfold: (1) to identify the level of health consciousness during the pandemic in Slovakia and Croatia, and to point out the possible influence of selected demographic factors on this rate, (2) to identify the degree of consumer ethnocentrism during the pandemic in Slovakia and Croatia and to examine the impact of selected demographic factors to this extent, (3) to examine the link between health consciousness as a fact…
Sin obras prominentes en esta página.
Are we living in a ‘Yellow Submarine’
The presented article deals with the aspect of attitudes towards the selected songs as well as the moods it brings with the help of Thayer mood model. The aim of the presented article is (1) to investigate the attitudes towards the selected Beatles album, (2) to investigate the effect of songs on mood using the Mood model, and (3) to investigate the effect of selected demographic factors (age and gender) on the attitude towards the songs and the …
Influence of health-conscious consumer behaviour on consumer ethnocentrism during the Covid-19 pandemic
The aim of the article is fourfold: (1) to identify the level of health consciousness during the pandemic in Slovakia and Croatia, and to point out the possible influence of selected demographic factors on this rate, (2) to identify the degree of consumer ethnocentrism during the pandemic in Slovakia and Croatia and to examine the impact of selected demographic factors to this extent, (3) to examine the link between health consciousness as a fact…
Explore the Popularity and Emotional Association of Colours in the Generation Z Cohort
This paper deals with the issue of colours and their perception based on cognitive and affective components of attitudes. The aim of the article is (1) to investigate the popularity of the colours of generation Z in Slovakia; (2) to investigate the direction (positivity or negativity) of emotions that are associated with colours; and (3) to verify possible connections between the degree of popularity and the direction of emotions of colours in th…
Psychology (3 obras) · Social Psychology (3 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Medicine (2 obras) · Artificial Intelligence (1 obras) · Association (psychology) (1 obras) · Business (1 obras) · Cognition (1 obras) · Cohort (1 obras) · Color perception and design (1 obras)