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Rodrigo Gómez-Martínez

Datos Biográficos

ID149938
NOMBRERodrigo Gómez-Martínez
NOMBRESRodrigo
APELLIDOGómez-Martínez
FIRMAGÓMEZ-MARTÍNEZ R
AFILIACIONESUniversidad Rey Juan Carlos, Madrid, Spain
ORCID0000-0003-3575-7970
VERIFICADOSí
TOTAL DE OBRAS7
TOTAL DE CITAS1
TOTAL COMO AUTOR7
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2021
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H1
  • From Communication to Revenue

    Open Access•María Luisa Medrano-García, Benito Pérez-González et al.•ARTICLE•American Behavioral Scientist•2026

    This study aims to examine the relationship between the revenues of major European football clubs and the level of public attention they generate. The central objective is to assess to what extent digital visibility, measured through Google Trends, is associated with the evolution of revenues reported in the Deloitte Football Money League. Revenue data from Real Madrid, Manchester United, Bayern Munich, and AC Milan were analyzed for the period 2…

  • Does Sustainability Awareness Influence Cryptocurrency Preferences? A Study on the Relationship Between Sustainable Development Goals and the Demand for Green vs. Traditional Cryptocurrencies

    Open Access•Antonio Pérez de Juan, Iñigo Martín Melero et al.•ARTICLE•Journal of Cultural Analysis and…•2026

    This study investigates the relationship between public attention to the Sustainable Development Goals (SDGs) and cryptocurrency demand, specifically for Bitcoin (BTC) and Cardano (ADA). Given the environmental concerns associated with Proof-of-Work (PoW) and the sustainability benefits of Proof-of-Stake (PoS), we hypothesize that increased SDG attention leads to higher demand for green cryptocurrencies like Cardano and lower demand for non-green…

  • Decentralized behavioral finance

    Open Access•Óscar De los Reyes-Marín, Iria Paz Gil et al.•ARTICLE•Cities•2026•Referencias: 4

    Urban inequality and the financialization of housing call for a reconsideration of centralized municipal finance. This study introduces Decentralized Behavioral Finance (DBF), a framework integrating behavioral economics, blockchain infrastructures, and participatory governance to realign individual incentives with collective urban outcomes. Grounded in Sen's capability approach, Nash equilibrium theory, and libertarian paternalism, DBF links tok…

  • How Sentiment Indicators Improve Algorithmic Trading Performance

    Open Access•Rodrigo Gómez-Martínez, María Luisa Medrano-García et al.•ARTICLE•SAGE Open•2025

    This study explores the hypothesis that sentiment indicators can enhance the performance of algorithmic trading strategies. Specifically, we investigate the impact of incorporating investor sentiment metrics, such as the CNN Fear & Greed Index and cryptocurrency sentiment, on predictive accuracy and profitability. To test this hypothesis, two trading strategies are compared in the Nasdaq Mini futures market. The first strategy employs traditional…

  • The Strengthening Link Between Donald Trump’s Online Attention and Wall Street Sentiment

    Open Access•Reid Gómez, Rodrigo Gómez-Martínez et al.•ARTICLE•American Behavioral Scientist•2025•Referencias: 23

    The influence of Donald Trump on media and public discourse has been a topic of extensive analysis. His unparalleled communication skills and ability to dominate online attention raise questions about the potential market implications of his media presence. This study examines weekly data from 2020 to 2025 to test the relationship between online search interest in Trump, measured by Google Trends, and bullish sentiment from the American Associati…

  • Embracing Ambiguity and Uncertainty

    Open Access•Juan F Flores-Vázquez, Rodrigo Gómez-Martínez et al.•ARTICLE•Hispanic Journal of Behavioral…•2025•Referencias: 41

    Dementia in Latinx communities is increasingly prevalent and its approach is complicated by systemic and cultural barriers to care. In both Latin American countries and Latinx immigrant communities, limited healthcare access, structural barriers, and cultural misconceptions hinder timely diagnosis and treatment. Culturally sensitive care is essential in these contexts to ensure that patients and families are treated with dignity and compassion, a…

  • Google Trends as a Predictor of Presidential Elections

    Open Access•Camilo Prado-Román, Rodrigo Gómez-Martínez et al.•ARTICLE•American Behavioral Scientist•2021•Citada por: 1•Referencias: 33

    The media and election campaign managers conduct several polls in the days leading up to the presidential elections. These preelection polls have a different predictive capacity, despite the fact that under a Big Data approach, sources that indicate voting intention can be found. In this article, we propose a free method to anticipate the winner of the presidential election based on this approach. To demonstrate the predictive capacity of this me…

  • Google Trends as a Predictor of Presidential Elections

    Open Access•Camilo Prado-Román, Rodrigo Gómez-Martínez et al.•ARTICLE•American Behavioral Scientist•2021•Citada por: 1•Referencias: 33

    The media and election campaign managers conduct several polls in the days leading up to the presidential elections. These preelection polls have a different predictive capacity, despite the fact that under a Big Data approach, sources that indicate voting intention can be found. In this article, we propose a free method to anticipate the winner of the presidential election based on this approach. To demonstrate the predictive capacity of this me…

  • Google Trends as a Predictor of Presidential Elections

    Open Access•Camilo Prado-Román, Rodrigo Gómez-Martínez et al.•ARTICLE•American Behavioral Scientist•2021•Citada por: 1•Referencias: 33

    The media and election campaign managers conduct several polls in the days leading up to the presidential elections. These preelection polls have a different predictive capacity, despite the fact that under a Big Data approach, sources that indicate voting intention can be found. In this article, we propose a free method to anticipate the winner of the presidential election based on this approach. To demonstrate the predictive capacity of this me…

  • How Sentiment Indicators Improve Algorithmic Trading Performance

    Open Access•Rodrigo Gómez-Martínez, María Luisa Medrano-García et al.•ARTICLE•SAGE Open•2025

    This study explores the hypothesis that sentiment indicators can enhance the performance of algorithmic trading strategies. Specifically, we investigate the impact of incorporating investor sentiment metrics, such as the CNN Fear & Greed Index and cryptocurrency sentiment, on predictive accuracy and profitability. To test this hypothesis, two trading strategies are compared in the Nasdaq Mini futures market. The first strategy employs traditional…

  • The Strengthening Link Between Donald Trump’s Online Attention and Wall Street Sentiment

    Open Access•Reid Gómez, Rodrigo Gómez-Martínez et al.•ARTICLE•American Behavioral Scientist•2025•Referencias: 23

    The influence of Donald Trump on media and public discourse has been a topic of extensive analysis. His unparalleled communication skills and ability to dominate online attention raise questions about the potential market implications of his media presence. This study examines weekly data from 2020 to 2025 to test the relationship between online search interest in Trump, measured by Google Trends, and bullish sentiment from the American Associati…

  • Embracing Ambiguity and Uncertainty

    Open Access•Juan F Flores-Vázquez, Rodrigo Gómez-Martínez et al.•ARTICLE•Hispanic Journal of Behavioral…•2025•Referencias: 41

    Dementia in Latinx communities is increasingly prevalent and its approach is complicated by systemic and cultural barriers to care. In both Latin American countries and Latinx immigrant communities, limited healthcare access, structural barriers, and cultural misconceptions hinder timely diagnosis and treatment. Culturally sensitive care is essential in these contexts to ensure that patients and families are treated with dignity and compassion, a…

  • From Communication to Revenue

    Open Access•María Luisa Medrano-García, Benito Pérez-González et al.•ARTICLE•American Behavioral Scientist•2026

    This study aims to examine the relationship between the revenues of major European football clubs and the level of public attention they generate. The central objective is to assess to what extent digital visibility, measured through Google Trends, is associated with the evolution of revenues reported in the Deloitte Football Money League. Revenue data from Real Madrid, Manchester United, Bayern Munich, and AC Milan were analyzed for the period 2…

  • Does Sustainability Awareness Influence Cryptocurrency Preferences? A Study on the Relationship Between Sustainable Development Goals and the Demand for Green vs. Traditional Cryptocurrencies

    Open Access•Antonio Pérez de Juan, Iñigo Martín Melero et al.•ARTICLE•Journal of Cultural Analysis and…•2026

    This study investigates the relationship between public attention to the Sustainable Development Goals (SDGs) and cryptocurrency demand, specifically for Bitcoin (BTC) and Cardano (ADA). Given the environmental concerns associated with Proof-of-Work (PoW) and the sustainability benefits of Proof-of-Stake (PoS), we hypothesize that increased SDG attention leads to higher demand for green cryptocurrencies like Cardano and lower demand for non-green…

  • Decentralized behavioral finance

    Open Access•Óscar De los Reyes-Marín, Iria Paz Gil et al.•ARTICLE•Cities•2026•Referencias: 4

    Urban inequality and the financialization of housing call for a reconsideration of centralized municipal finance. This study introduces Decentralized Behavioral Finance (DBF), a framework integrating behavioral economics, blockchain infrastructures, and participatory governance to realign individual incentives with collective urban outcomes. Grounded in Sen's capability approach, Nash equilibrium theory, and libertarian paternalism, DBF links tok…

Ordinary least squares (3 obras) · Misinformation and Its Impacts (2 obras) · Political science (2 obras) · Politics (2 obras) · Ambiguity (1 obras) · Association (psychology (1 obras) · Blockchain Technology Applications and Security (1 obras) · Causality (physics (1 obras) · Citizen journalism (1 obras) · Climate Change Communication and Perception (1 obras)

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