Lauren Alex O’hagan

Datos Biográficos

ID164260
NOMBRELauren Alex O’hagan
NOMBRESLauren Alex
APELLIDOO’hagan
FIRMAO’HAGAN L A
AFILIACIONESThe Open University
VERIFICADONo
TOTAL DE OBRAS5
TOTAL DE CITAS5
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2022
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H1

  • How mobile mental health applications promote entrepreneurial ways of life

    Open AccessG Eriksson, Lauren Alex O’hagan et al.ARTICLESocial Semiotics2026

    This study uses multimodal critical discourse analysis to explore the growing market of mental health applications (MHapps), particularly those using sound and music to promote wellbeing. Focusing on NuCalm, Endel and BrainTap, it examines the design and functionalities of their interfaces, revealing the underlying assumptions, values and ideologies embedded in their structures. It finds that these apps are structured around a script of self-mana…

  • Historicizing the marketing of plant-based meat substitutes

    Lauren Alex O’hagan, Lauren O’hagan et al.ARTICLEFood and Foodways2025Referencias: 38

    This paper historicizes the contemporary meat substitutes trend by analyzing advertisements from the Sanitas Nut Food Company, founded by Dr John Harvey Kellogg, during its first five years of operation (1896-1901). Using visual social semiotics, it explores the rhetorical and multimodal strategies used in the advertisements, finding that Sanitas marketed its meat substitute products by drawing upon four meat myths—normal, natural, necessary, and…

  • Blurring the Boundaries Between Medicine and Food

    Open AccessLauren Alex O’hagan, Lauren O’hagan et al.ARTICLESocial History of Medicine2024

    This paper explores the early marketing practices (1910-1940) of the Swedish cough drop brand Läkerol, demonstrating how it capitalised on the 'spaces of confusion' posed by the product's liminality between food and medicine to create a slick marketing campaign inspired by the tried-and-tested formulas of the food industry. Advertisements used a range of strategies, such as expert and role model testimonials, humorous and serious newsjacking and …

  • The semiotic remediation of hardtack biscuits during World War One

    Open AccessLauren Alex O’hagan, Lauren O’haganARTICLEVisual Studies2024Referencias: 39

    This study offers the first detailed examination of the materiality of World War One hardtack biscuits - a dense biscuit made from flour, water and salt, which was a key component of ration packs for both Australian and British soldiers. It is specifically concerned with the types of repurposing - or acts of semiotic remediation - that take place, their broader sociocultural functions and the semiotic resources drawn upon to make meaning. Using a…

  • Modern science, moral mothers, and mythical nature

    Open AccessLauren Alex O’hagan, Lauren O’hagan et al.ARTICLEFood and Foodways2022Citada por: 5Referencias: 37

    This paper offers the first case study of the marketing of cod liver oil in Sweden (1920-1930), following the discovery of vitamins A and D. Drawing upon a large dataset of cod liver oil advertisements from the Swedish Newspaper Archive, it uses multimodal critical discourse analysis to investigate how language and other semiotic resources (e.g. image, typography, colour) work together to convey the benefits of cod liver oil intake. It identifies…