Giampaolo Viglia
Datos Biográficos
| ID | 1654567 |
|---|---|
| NOMBRE | Giampaolo Viglia |
| NOMBRES | Giampaolo |
| APELLIDO | Viglia |
| FIRMA | VIGLIA G |
| AFILIACIONES | University of Portsmouth |
| ORCID | 0000-0001-8521-4988 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 32 |
| TOTAL DE CITAS | 81 |
| TOTAL COMO AUTOR | 32 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2014 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 5 |
Valid uses of stated intentions in tourism research
Strategic tensions in organizational GenAI adoption
Organizations adopting generative AI (GenAI) face complex strategic tensions among management, departments, and employees that fundamentally determine adoption outcomes. This study develops a multi-level Bayesian game-theoretic framework modeling these multi-stakeholder interactions, identifying four distinct adoption patterns through formal equilibrium analysis. Our theoretical derivations establish that successful GenAI implementation requires …
Luxury Fashion’s Transparency Paradox on TikTok
Luxury fashion brands must balance transparency with exclusivity. Drawing on signaling theory, this research examines how transparency is communicated, perceived, and strategically managed on TikTok. Study 1 analyzes 5,565 posts, revealing limited explicit transparency and showing that production-focused content drives the highest engagement. Study 2 combines an online experiment with managerial expert interviews. Results show that production tra…
How the Timing of LGBT+ Brand Activism Affects Consumer Responses
Many brands delay expressing support for the LGBT+ community because of potential backlash. Across seven studies, including a 12-year real-world data analysis (based partly on the World Advertising Research Center database), a choice study, and experiments, we show that ad campaigns supporting LGBT+ causes when launched early (vs. late) lead to favorable consumer responses. The findings suggest that early LGBT+ activism timing has this effect bec…
How practitioners can leverage GenAI to bridge the research-practice gap
Despite the practical relevance of many tourism research studies, organizations and policymakers often struggle to integrate them due to time constraints, language barriers, limited resources, and interaction challenges. Generative artificial intelligence (GenAI) offers new capabilities to overcome these barriers. We propose a GenAI-enabled knowledge translation process with three stages: (i) research curation to identify and translate relevant l…
Validating tourism modeling with real data
Field experiments
Historically, one-off cross-sectional survey studies have dominated empirical research in tourism and hospitality. The inability to draw causal conclusions from such data has led to an increased uptake of survey experiments, which are easy and affordable to conduct and can identify causal relationships between constructs under controlled conditions. Survey experiments, however, have a severe limitation: they do not provide insights into real beha…
Toward a Values-Driven Research Culture
An overemphasis on publishing metrics often shifts attention away from the true purpose of research, that is, advancing knowledge and encouraging discovery. This piece explores the potential for a values-driven approach to academia emphasizing (i) passion, (ii) collaboration, and (iii) decency as foundational principles. Given the growing pressure on early-career researchers to meet publication demands, there is an opportunity to consider how aca…
Human vs metahuman brand endorsements
Purpose Brands are exploring innovative strategies to engage their target audience online by leveraging human and AI-generated metahuman influencers. This study examines the impact of endorsements from human and AI-generated metahuman influencers on online brand engagement, comparing each to a brand-only condition. Additionally, it assesses whether this impact is direct, indirect or moderated by influencer–brand fit. Design/methodology/approach W…
Sleepy travelers on holidays
Addressing challenges of digital transformation with modified blockchain
Package-free products
The packaging of consumer goods is considered a main cause of household waste. Worldwide institutions are pressing companies to realize solutions that minimize packaging and comply with sustainable development goals (SDGs). Similarly, emerging EU Directives are prompting countries and operators to cut off the packaging of fast-moving consumer goods. The offer of package-free products – alternatively named bulk products – represents an effective s…
It's a pleasure to stay sustainably
The tourism sector is actively exploring methods to reduce its adverse environmental impact. Our study introduces hedonic appeals as a novel approach to encourage guests to reduce their room cleaning requests. We contend that combining this approach with sustainable appeals is at least as effective as the previously identified most effective strategy, namely providing guests with financial incentives. The effectiveness of hedonic appeals is chann…
The use of synthetic data in tourism
Large language models can support stimuli evaluation. • Synthetic data suits early research such as pretests; avoid it for main studies. • Prompt-tuning and fine-tuning improve large language model's responses
Consumer hypocrisy and researcher myopia
A discrepancy between tourists' intentions and behaviour threatens the effectiveness of interventions to favour sustainable choices. To reduce the gap between intentions and behaviour, one should consider both the consumer's and the researcher's shortcomings. On the one hand, consumers amplify the discrepancy between their sayings and doings through their hypocritical behaviour. On the other hand, researchers often aggravate the intention-behavio…
If you want to learn about real behaviour, measure real behaviour
We argue that research aiming to understand or change human behavior must measure real behavior, not just behavioral intentions, to draw valid conclusions. The work highlights the well-established gap between people’s intentions and behavior across various tourism and hospitality contexts. Methodologically, we encourage authors not to rely on behavioral intentions and instead measure real behavior. We provide an overview of methods available to c…
Opinion Paper
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, …
Inclusive Advertising for a Better World
How to enhance the sustainable disposal of harmful products
The effectiveness of sustainable disposable schemes remains an unsolved issue for policy-makers. This paper investigates the factors that can enhance consumers' ability to dispose of potentially harmful products sustainably. In a field experiment we demonstrate that the physical proximity to a drop-off point enhances the sustainability of consumer disposal of harmful products. We show that the influence of proximity on disposal behaviour is magni…
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
How to Shape Consumer Reaction to Corporate Environmental Communications
Companies may inform consumers about their pro-environmental actions by using either positively or negatively framed messages that, respectively, highlight the possible benefits deriving from such actions versus the drawbacks deriving from inaction. It is still unclear, however, how these two communication tactics influence consumers’ intentions and behaviors. Three studies demonstrate that negatively framed messages have a positive effect on com…
The seven lives of Airbnb. The role of accommodation types
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures …
A review of experiments in tourism and hospitality
Strategic consumer behavior in online hotel booking
When empathy prevents negative reviewing behavior
Strategic and tactical price decisions in hotel revenue management
If you want to learn about real behaviour, measure real behaviour
We argue that research aiming to understand or change human behavior must measure real behavior, not just behavioral intentions, to draw valid conclusions. The work highlights the well-established gap between people’s intentions and behavior across various tourism and hospitality contexts. Methodologically, we encourage authors not to rely on behavioral intentions and instead measure real behavior. We provide an overview of methods available to c…
The seven lives of Airbnb. The role of accommodation types
How handwriting reduces negative online ratings
It's a pleasure to stay sustainably
The tourism sector is actively exploring methods to reduce its adverse environmental impact. Our study introduces hedonic appeals as a novel approach to encourage guests to reduce their room cleaning requests. We contend that combining this approach with sustainable appeals is at least as effective as the previously identified most effective strategy, namely providing guests with financial incentives. The effectiveness of hedonic appeals is chann…
The use of synthetic data in tourism
Large language models can support stimuli evaluation. • Synthetic data suits early research such as pretests; avoid it for main studies. • Prompt-tuning and fine-tuning improve large language model's responses
Strategic consumer behavior in online hotel booking
How social comparison influences reference price formation in a service context
Consumer hypocrisy and researcher myopia
A discrepancy between tourists' intentions and behaviour threatens the effectiveness of interventions to favour sustainable choices. To reduce the gap between intentions and behaviour, one should consider both the consumer's and the researcher's shortcomings. On the one hand, consumers amplify the discrepancy between their sayings and doings through their hypocritical behaviour. On the other hand, researchers often aggravate the intention-behavio…
Pricing, Online Marketing Behavior, and Analytics
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment prese
How social comparison influences reference price formation in a service context
Strategic and tactical price decisions in hotel revenue management
Loss or gain? The role of message framing in hotel guests’ recycling behaviour
One of the major challenges for the tourism sector is enacting sustainable behaviours. A key strategy for hoteliers is developing persuasive messages, with the goal of encouraging guests’ voluntary participation in green programmes. Through the lens of prospect theory and construal level theory, the present study investigates to what extent a loss or gain-framed message influences recycling of hotel guests via a field and a laboratory experiment.…
How handwriting reduces negative online ratings
Technological disruptions in services
Purpose Technological disruptions such as the Internet of Things and autonomous devices, enhanced analytical capabilities (artificial intelligence) and rich media (virtual and augmented reality) are creating smart environments that are transforming industry structures, processes and practices. The purpose of this paper is to explore critical technological advancements using a value co-creation lens to provide insights into service innovations tha…
When empathy prevents negative reviewing behavior
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures …
A review of experiments in tourism and hospitality
Strategic consumer behavior in online hotel booking
The seven lives of Airbnb. The role of accommodation types
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
How to Shape Consumer Reaction to Corporate Environmental Communications
Companies may inform consumers about their pro-environmental actions by using either positively or negatively framed messages that, respectively, highlight the possible benefits deriving from such actions versus the drawbacks deriving from inaction. It is still unclear, however, how these two communication tactics influence consumers’ intentions and behaviors. Three studies demonstrate that negatively framed messages have a positive effect on com…
Opinion Paper
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, …
Inclusive Advertising for a Better World
How to enhance the sustainable disposal of harmful products
The effectiveness of sustainable disposable schemes remains an unsolved issue for policy-makers. This paper investigates the factors that can enhance consumers' ability to dispose of potentially harmful products sustainably. In a field experiment we demonstrate that the physical proximity to a drop-off point enhances the sustainability of consumer disposal of harmful products. We show that the influence of proximity on disposal behaviour is magni…
Addressing challenges of digital transformation with modified blockchain
Package-free products
The packaging of consumer goods is considered a main cause of household waste. Worldwide institutions are pressing companies to realize solutions that minimize packaging and comply with sustainable development goals (SDGs). Similarly, emerging EU Directives are prompting countries and operators to cut off the packaging of fast-moving consumer goods. The offer of package-free products – alternatively named bulk products – represents an effective s…
It's a pleasure to stay sustainably
The tourism sector is actively exploring methods to reduce its adverse environmental impact. Our study introduces hedonic appeals as a novel approach to encourage guests to reduce their room cleaning requests. We contend that combining this approach with sustainable appeals is at least as effective as the previously identified most effective strategy, namely providing guests with financial incentives. The effectiveness of hedonic appeals is chann…
The use of synthetic data in tourism
Large language models can support stimuli evaluation. • Synthetic data suits early research such as pretests; avoid it for main studies. • Prompt-tuning and fine-tuning improve large language model's responses
Consumer hypocrisy and researcher myopia
A discrepancy between tourists' intentions and behaviour threatens the effectiveness of interventions to favour sustainable choices. To reduce the gap between intentions and behaviour, one should consider both the consumer's and the researcher's shortcomings. On the one hand, consumers amplify the discrepancy between their sayings and doings through their hypocritical behaviour. On the other hand, researchers often aggravate the intention-behavio…
If you want to learn about real behaviour, measure real behaviour
We argue that research aiming to understand or change human behavior must measure real behavior, not just behavioral intentions, to draw valid conclusions. The work highlights the well-established gap between people’s intentions and behavior across various tourism and hospitality contexts. Methodologically, we encourage authors not to rely on behavioral intentions and instead measure real behavior. We provide an overview of methods available to c…
Human vs metahuman brand endorsements
Purpose Brands are exploring innovative strategies to engage their target audience online by leveraging human and AI-generated metahuman influencers. This study examines the impact of endorsements from human and AI-generated metahuman influencers on online brand engagement, comparing each to a brand-only condition. Additionally, it assesses whether this impact is direct, indirect or moderated by influencer–brand fit. Design/methodology/approach W…
Sleepy travelers on holidays
Valid uses of stated intentions in tourism research
Business (19 obras) · Tourism (15 obras) · Marketing (14 obras) · Psychology (14 obras) · Advertising (13 obras) · Computer Science (9 obras) · Marketing (9 obras) · Consumer Behavior in Brand Consumption and Identification (8 obras) · Digital Marketing and Social Media (8 obras) · Political science (8 obras)