Karen M Stilley
Datos Biográficos
| ID | 181767 |
|---|---|
| NOMBRE | Karen M Stilley |
| NOMBRES | Karen M |
| APELLIDO | Stilley |
| FIRMA | STILLEY K M |
| VERIFICADO | No |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 25 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2009 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2010 |
| ÍNDICE H | 2 |
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We conceptualize the itemized portion as the amount that the consumer has allocated to spend on items planned to the brand or product level and the in-store slack as the portion of the mental budget that is not assigned to be spent on any particular product but remains available for in-store decisions. Using …
When Brand Personality Matters
This research examines the moderating role of consumer's attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence brand outcomes, including brand attachment, purchase likelihood, and brand choice. Results show that anxiously attached individuals are more likely to be differentially influenced by brand personalities…
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We conceptualize the itemized portion as the amount that the consumer has allocated to spend on items planned to the brand or product level and the in-store slack as the portion of the mental budget that is not assigned to be spent on any particular product but remains available for in-store decisions. Using …
When Brand Personality Matters
This research examines the moderating role of consumer's attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence brand outcomes, including brand attachment, purchase likelihood, and brand choice. Results show that anxiously attached individuals are more likely to be differentially influenced by brand personalities…
When Brand Personality Matters
This research examines the moderating role of consumer's attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence brand outcomes, including brand attachment, purchase likelihood, and brand choice. Results show that anxiously attached individuals are more likely to be differentially influenced by brand personalities…
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We conceptualize the itemized portion as the amount that the consumer has allocated to spend on items planned to the brand or product level and the in-store slack as the portion of the mental budget that is not assigned to be spent on any particular product but remains available for in-store decisions. Using …
Advertising (2 obras) · Business (2 obras) · Actuarial science (1 obras) · Attachment theory (1 obras) · Computer Science (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer Market Behavior and Pricing (1 obras) · Consumer Retail Behavior Studies (1 obras) · Customer Service Quality and Loyalty (1 obras) · Decision-Making and Behavioral Economics (1 obras)