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Rui Gu

Datos Biográficos

ID198841
NOMBRERui Gu
NOMBRESRui
APELLIDOGu
FIRMAGU R
AFILIACIONESChengdu University of Traditional Chinese Medicine
ORCID0000-0003-3120-6290
VERIFICADOSí
TOTAL DE OBRAS12
TOTAL DE CITAS2
TOTAL COMO AUTOR12
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2019
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H1
  • Peakedness in Fear Trajectory

    Rui Gu, Hye Kyung Kim•ARTICLE•Health Communication•2026

    The drive model posits that persuasion necessitates a rise and fall in fear, resembling an inverted-U shape trajectory. However, the determinants of various fear trajectory shapes and their differential effects on persuasion remain elusive. This study examined gender-specific graphic warning labels using a mixed-design experiment with smokers (N = 264) to test the effects of message targeting (matched vs. mismatched) and audience characteristic (…

  • Unmasking entities

    Yingjia Huang, Rui Gu•ARTICLE•Psychology of Popular Media•2026

    This study helps explain how audiences respond when virtual influencers and VTubers reveal personal or hidden information about themselves, such as the person behind a VTuber or the technology behind a virtual influencer. Results show that these “unmasking” moments can actually increase trust and connection, especially when they clarify identity or show bravery. These findings can guide creators and platforms in using digital self-disclosure to b…

  • Shilajit extract (ZhaXun) protects against acetaminophen-induced liver injury via modulation of the NF-κB/AKT/Caspase-3 axis

    Open Access•Shiqi He, Shi-qi He et al.•ARTICLE•Journal of Ethnopharmacology•2026

  • Integrated network pharmacology and transcriptomics analysis elucidated the underlying mechanisms by which Pegaeophyton scapiflorum alleviated LPS-induced acute lung injury

    Open Access•Si-yan Yang, Shiqi He et al.•ARTICLE•Journal of Ethnopharmacology•2026

  • Enhancing women’s empowerment to reduce household poverty in rural Western China

    Open Access•Jing Wang, Rui Gu et al.•ARTICLE•Frontiers in Sociology•2025•Referencias: 16

    The pathway to household poverty reduction through women's empowerment is critical for China's rural revitalization. This study investigated the role of social capital in this process, using data from a household survey conducted in 2021 covering 1,239 dual-adult households in seven historically poverty-stricken counties across four provinces in rural China. We developed social capital indicators using proxy variables from our survey data and pre…

  • Public support for and reactive behavior toward technological risk interventions

    Open Access•Hye Kyung Kim, Rui Gu et al.•ARTICLE•Journal of Risk Research•2025•Referencias: 7

    10.1080/13669877.2025.2553848

  • The Effect of Women's Empowerment on Poverty Reduction

    Open Access•Jing Wang, Rui Gu et al.•ARTICLE•International Social Science…•2025•Referencias: 55

    The relations between women's empowerment (WE) and poverty reduction have been extensively discussed in the developing world against the backdrop of the 2030 Agenda for Sustainable Development. This article quantitatively analyses the effect of WE on household poverty and the mediation role of women's non-farm participation through which WE affects household poverty, using the surveyed data of 1239 rural households in Western China in 2021. Struc…

  • The Skills Wastage of Contract Court Clerks in China

    Open Access•Wen Sun, Sun Wen et al.•ARTICLE•Social Indicators Research•2022•Referencias: 2

  • The Relative Contributions of Different Chemical Components to the Oxidative Potential of Ambient Fine Particles in Nanjing Area

    Open Access•Xiaoyun Ma, Dongyang Nie et al.•ARTICLE•International Journal of…•2021

    Ambient fine particles (PM 2.5 ) have been shown to have adverse health effects by inducing oxidative stress. Here, dithiothreitol (DTT)-based oxidative potential (OP) was used to assess the capacity of oxidative stress caused by PM 2.5 . In this study, PM 2.5 samples were collected in the Nanjing area in 2016, and physicochemical properties and DTT activity were investigated. The annual mean PM 2.5 mass concentration was 73 μg m -3 and greatly v…

  • Hypoglycemic and hypolipidemic effects of total glycosides of Cistanche tubulosa in diet/streptozotocin-induced diabetic rats

    Open Access•Kuiniu Zhu, Zhaoqing Meng et al.•ARTICLE•Journal of Ethnopharmacology•2021

  • Antecedents and role of individual sociability on participation in mobile collaborative consumption

    Open Access•Yicheng Zhang, Chee Wei Phang et al.•ARTICLE•Internet Research•2019•Citada por: 1•Referencias: 18

    Purpose The purpose of this paper is to investigate what may influence participation in mobile collaborative consumption (CC). In particular, the authors investigate the effects of individual sociability and psychological antecedents including enjoyment, social connection, altruistic motivation, reputation, trust and embarrassment on the participation intention in this emerging phenomenon, as well as their relationships. Design/methodology/approa…

  • A comparative study on shared-use medicines in Tibetan and Chinese medicine

    Open Access•Ming-Ming Zhao, Mingming Zhao et al.•ARTICLE•Journal of Ethnobiology and…•2019•Citada por: 1

    BACKGROUND: Tibetan medicine (TM) and traditional Chinese medicine (TCM) are two independent traditional medical systems. Due to geographical factors, the development of Tibetan medicinal theory is relatively independent, but there are still many shared-use medicines in TM and TCM. However, a thorough and comparative study on those medicines is still absent. This study listed shared-use medicines by TM and TCM and analyzed the similarities and di…

  • Antecedents and role of individual sociability on participation in mobile collaborative consumption

    Open Access•Yicheng Zhang, Chee Wei Phang et al.•ARTICLE•Internet Research•2019•Citada por: 1•Referencias: 18

    Purpose The purpose of this paper is to investigate what may influence participation in mobile collaborative consumption (CC). In particular, the authors investigate the effects of individual sociability and psychological antecedents including enjoyment, social connection, altruistic motivation, reputation, trust and embarrassment on the participation intention in this emerging phenomenon, as well as their relationships. Design/methodology/approa…

  • A comparative study on shared-use medicines in Tibetan and Chinese medicine

    Open Access•Ming-Ming Zhao, Mingming Zhao et al.•ARTICLE•Journal of Ethnobiology and…•2019•Citada por: 1

    BACKGROUND: Tibetan medicine (TM) and traditional Chinese medicine (TCM) are two independent traditional medical systems. Due to geographical factors, the development of Tibetan medicinal theory is relatively independent, but there are still many shared-use medicines in TM and TCM. However, a thorough and comparative study on those medicines is still absent. This study listed shared-use medicines by TM and TCM and analyzed the similarities and di…

  • Antecedents and role of individual sociability on participation in mobile collaborative consumption

    Open Access•Yicheng Zhang, Chee Wei Phang et al.•ARTICLE•Internet Research•2019•Citada por: 1•Referencias: 18

    Purpose The purpose of this paper is to investigate what may influence participation in mobile collaborative consumption (CC). In particular, the authors investigate the effects of individual sociability and psychological antecedents including enjoyment, social connection, altruistic motivation, reputation, trust and embarrassment on the participation intention in this emerging phenomenon, as well as their relationships. Design/methodology/approa…

  • A comparative study on shared-use medicines in Tibetan and Chinese medicine

    Open Access•Ming-Ming Zhao, Mingming Zhao et al.•ARTICLE•Journal of Ethnobiology and…•2019•Citada por: 1

    BACKGROUND: Tibetan medicine (TM) and traditional Chinese medicine (TCM) are two independent traditional medical systems. Due to geographical factors, the development of Tibetan medicinal theory is relatively independent, but there are still many shared-use medicines in TM and TCM. However, a thorough and comparative study on those medicines is still absent. This study listed shared-use medicines by TM and TCM and analyzed the similarities and di…

  • The Relative Contributions of Different Chemical Components to the Oxidative Potential of Ambient Fine Particles in Nanjing Area

    Open Access•Xiaoyun Ma, Dongyang Nie et al.•ARTICLE•International Journal of…•2021

    Ambient fine particles (PM 2.5 ) have been shown to have adverse health effects by inducing oxidative stress. Here, dithiothreitol (DTT)-based oxidative potential (OP) was used to assess the capacity of oxidative stress caused by PM 2.5 . In this study, PM 2.5 samples were collected in the Nanjing area in 2016, and physicochemical properties and DTT activity were investigated. The annual mean PM 2.5 mass concentration was 73 μg m -3 and greatly v…

  • Hypoglycemic and hypolipidemic effects of total glycosides of Cistanche tubulosa in diet/streptozotocin-induced diabetic rats

    Open Access•Kuiniu Zhu, Zhaoqing Meng et al.•ARTICLE•Journal of Ethnopharmacology•2021

  • The Skills Wastage of Contract Court Clerks in China

    Open Access•Wen Sun, Sun Wen et al.•ARTICLE•Social Indicators Research•2022•Referencias: 2

  • Enhancing women’s empowerment to reduce household poverty in rural Western China

    Open Access•Jing Wang, Rui Gu et al.•ARTICLE•Frontiers in Sociology•2025•Referencias: 16

    The pathway to household poverty reduction through women's empowerment is critical for China's rural revitalization. This study investigated the role of social capital in this process, using data from a household survey conducted in 2021 covering 1,239 dual-adult households in seven historically poverty-stricken counties across four provinces in rural China. We developed social capital indicators using proxy variables from our survey data and pre…

  • Public support for and reactive behavior toward technological risk interventions

    Open Access•Hye Kyung Kim, Rui Gu et al.•ARTICLE•Journal of Risk Research•2025•Referencias: 7

    10.1080/13669877.2025.2553848

  • The Effect of Women's Empowerment on Poverty Reduction

    Open Access•Jing Wang, Rui Gu et al.•ARTICLE•International Social Science…•2025•Referencias: 55

    The relations between women's empowerment (WE) and poverty reduction have been extensively discussed in the developing world against the backdrop of the 2030 Agenda for Sustainable Development. This article quantitatively analyses the effect of WE on household poverty and the mediation role of women's non-farm participation through which WE affects household poverty, using the surveyed data of 1239 rural households in Western China in 2021. Struc…

  • Peakedness in Fear Trajectory

    Rui Gu, Hye Kyung Kim•ARTICLE•Health Communication•2026

    The drive model posits that persuasion necessitates a rise and fall in fear, resembling an inverted-U shape trajectory. However, the determinants of various fear trajectory shapes and their differential effects on persuasion remain elusive. This study examined gender-specific graphic warning labels using a mixed-design experiment with smokers (N = 264) to test the effects of message targeting (matched vs. mismatched) and audience characteristic (…

  • Unmasking entities

    Yingjia Huang, Rui Gu•ARTICLE•Psychology of Popular Media•2026

    This study helps explain how audiences respond when virtual influencers and VTubers reveal personal or hidden information about themselves, such as the person behind a VTuber or the technology behind a virtual influencer. Results show that these “unmasking” moments can actually increase trust and connection, especially when they clarify identity or show bravery. These findings can guide creators and platforms in using digital self-disclosure to b…

  • Shilajit extract (ZhaXun) protects against acetaminophen-induced liver injury via modulation of the NF-κB/AKT/Caspase-3 axis

    Open Access•Shiqi He, Shi-qi He et al.•ARTICLE•Journal of Ethnopharmacology•2026

  • Integrated network pharmacology and transcriptomics analysis elucidated the underlying mechanisms by which Pegaeophyton scapiflorum alleviated LPS-induced acute lung injury

    Open Access•Si-yan Yang, Shiqi He et al.•ARTICLE•Journal of Ethnopharmacology•2026

Medicine (3 obras) · Pharmacology (3 obras) · Psychology (3 obras) · Biochemistry (2 obras) · Business (2 obras) · Chemistry (2 obras) · Economic growth (2 obras) · Economics (2 obras) · Empowerment (2 obras) · Microfinance and Financial Inclusion (2 obras)

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