Antonio C La Pastina
Datos Biográficos
| ID | 213318 |
|---|---|
| NOMBRE | Antonio C La Pastina |
| NOMBRES | Antonio C |
| APELLIDO | La Pastina |
| FIRMA | LA PASTINA A C |
| AFILIACIONES | Texas A&M University |
| VERIFICADO | No |
| TOTAL DE OBRAS | 13 |
| TOTAL DE CITAS | 166 |
| TOTAL COMO AUTOR | 13 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1994 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2017 |
| ÍNDICE H | 8 |
Mídia lusófona nos EUA
Neste artigo, apresentamos uma análise da mídia étnica enfocada aos mais de dois milhões de imigrantes de países de língua portuguesa (principalmente Portugal, Brasil, Cabo Verde e Açores) vivendo nos Estados Unidos. Esses grupos formam parte do que chamamos da diáspora lusofônica. O objetivo é compreender como a mídia focada nessa diáspora negocia a diversidade de origens e padrões de assimilação. Observamos uma distinção geográfica que cria dua…
Ethnography
Ethnography has its roots in the enlightenment project of European colonial empires of the 19th century. Scholars, mapping and studying the lands controlled by European powers, began to compile information not only about the natural world but also about the cultural practices among the “primitive” peoples encountered around the world. From the early 20th century ethnography emerged in its recognizable form as a participatory practice providing an…
Ethnography as an approach to investigating media practices – from Macambira to Texas
In this interview, La Pastina speaks of themes like ethnography in Communication, field research, telenovelas and his scholarly career in the United States. He also comments on the difficult entry of Brazilian studies in the United States, highlighting as a barrier,other than language, the lacking distribution of Brazilian periodicals in other countries,which he sees as a current challenge to the area
Why Do I Feel I Don’t Belong to the Brazil on TV
Telenovelas have been considered the predominant popular genre on television, the most widely available and popular national medium, in Brazil, for more than 30 years (Straubhaar, 1982). However, we argue in this article that although telenovelas do indeed have this remarkable penetration and popularity in Brazil, their reception is mediated by audience class, geographical location, race, and issues with media content. Many in the audience feel d…
Watching Telenovelas in Brazil
Telenovelas in Brazil are, undisputedly, still the most popular form of entertainment. Even after almost 50 years of daily broadcasting and radical changes in media technologies that challenged the dominant media producers, a Globo network telenovela can still gather over 30% of the audience on a daily basis. Why have telenovelas managed to capture and hold the imagination of so many viewers in that country? On the basis of a range of qualitative…
How the iPhone became divine
This article explores the labeling of the iPhone as the ‘Jesus phone’ in order to demonstrate how religious metaphors and myth can be appropriated into popular discourse and shape the reception of a technology. We consider the intertextual nature of the relationship between religious language, imagery and technology and demonstrate how this creates a unique interaction between technology fans and bloggers, news media and even corporate advertisin…
The Implications of an Ethnographer's Sexuality
This article discusses the implications of an ethnographer's sexuality with regard to his fieldwork. Adopting a self-reflexive stance, the author discusses how his queer identity and the fear of repercussions against his intellectual and physical body affected his fieldwork. As a native Brazilian, he was still an outsider in the rural community in which he did his fieldwork. But more than his outsider status, his memories of growing up in the clo…
Multiple Proximities between Television Genres and Audiences
How can a Mexican telenovela be more attractive to viewers in Brazil than a nationally produced telenovela? This seems to be the question posed by the increasing transnational flow of cultural products. Most of the data indicate that viewers prefer locally produced programs. Nevertheless, some of the transnational success of Latin American telenovelas abroad seems to question this truism. This article argues that audience preferences are formed w…
Telenovela reception in rural Brazil
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted accor…
Selling Political Integrity
Telenovelas, prime-time serial melodramas that dominate Brazilian television, are active players in the national political and social discourse. This article analyzes an example in which the text and the national political discourse merged, creating an intertextual narrative. It then presents ethnographic reception data for this telenovela to demonstrate how local context and the distance from the Southern political and cultural centers constrain…
The sexual other in Brazilian television
This article explores the representation of sexual others in prime-time Brazilian telenovelas. It investigates how gay, lesbian, bisexual and transgendered (GLBT) individuals have been portrayed in those media texts. It presents an account of the few images of gay males on telenovelas, with the even fewer ones of lesbian, bisexual and transgendered characters, and attempts to discuss these images in a particular historical moment in Brazil. It al…
Product Placement in Brazilian Prime Time Television
Brazilian telenovelas-popular prime-time serial melodramas-have traditionally used product placement to help finance production costs. In the last decade, this strategy has become a central force influencing narrative choices. This paper discusses product placement in Brazilian telenovelas through an in-depth analysis of a recent show, The Cattle King. Ethnographic data on its reception focuses on the role of gender, geographic location, and cult…
Telenovela Audiences
Audience studies of popular culture have recently revived in Anglo-America and Latin America, but the literature often makes reference to only a few major works, like those of Katz and Liebes or Morley, and discusses those few works over and over. The most watched television genre globally is probably the Latin American telenovela, or soap opera, that has a dominant presence during prime time in most of the regions' networks. Although many Latin …
Multiple Proximities between Television Genres and Audiences
How can a Mexican telenovela be more attractive to viewers in Brazil than a nationally produced telenovela? This seems to be the question posed by the increasing transnational flow of cultural products. Most of the data indicate that viewers prefer locally produced programs. Nevertheless, some of the transnational success of Latin American telenovelas abroad seems to question this truism. This article argues that audience preferences are formed w…
The Implications of an Ethnographer's Sexuality
This article discusses the implications of an ethnographer's sexuality with regard to his fieldwork. Adopting a self-reflexive stance, the author discusses how his queer identity and the fear of repercussions against his intellectual and physical body affected his fieldwork. As a native Brazilian, he was still an outsider in the rural community in which he did his fieldwork. But more than his outsider status, his memories of growing up in the clo…
Telenovela Audiences
Audience studies of popular culture have recently revived in Anglo-America and Latin America, but the literature often makes reference to only a few major works, like those of Katz and Liebes or Morley, and discusses those few works over and over. The most watched television genre globally is probably the Latin American telenovela, or soap opera, that has a dominant presence during prime time in most of the regions' networks. Although many Latin …
Telenovela reception in rural Brazil
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted accor…
Selling Political Integrity
Telenovelas, prime-time serial melodramas that dominate Brazilian television, are active players in the national political and social discourse. This article analyzes an example in which the text and the national political discourse merged, creating an intertextual narrative. It then presents ethnographic reception data for this telenovela to demonstrate how local context and the distance from the Southern political and cultural centers constrain…
Product Placement in Brazilian Prime Time Television
Brazilian telenovelas-popular prime-time serial melodramas-have traditionally used product placement to help finance production costs. In the last decade, this strategy has become a central force influencing narrative choices. This paper discusses product placement in Brazilian telenovelas through an in-depth analysis of a recent show, The Cattle King. Ethnographic data on its reception focuses on the role of gender, geographic location, and cult…
How the iPhone became divine
This article explores the labeling of the iPhone as the ‘Jesus phone’ in order to demonstrate how religious metaphors and myth can be appropriated into popular discourse and shape the reception of a technology. We consider the intertextual nature of the relationship between religious language, imagery and technology and demonstrate how this creates a unique interaction between technology fans and bloggers, news media and even corporate advertisin…
The sexual other in Brazilian television
This article explores the representation of sexual others in prime-time Brazilian telenovelas. It investigates how gay, lesbian, bisexual and transgendered (GLBT) individuals have been portrayed in those media texts. It presents an account of the few images of gay males on telenovelas, with the even fewer ones of lesbian, bisexual and transgendered characters, and attempts to discuss these images in a particular historical moment in Brazil. It al…
Why Do I Feel I Don’t Belong to the Brazil on TV
Telenovelas have been considered the predominant popular genre on television, the most widely available and popular national medium, in Brazil, for more than 30 years (Straubhaar, 1982). However, we argue in this article that although telenovelas do indeed have this remarkable penetration and popularity in Brazil, their reception is mediated by audience class, geographical location, race, and issues with media content. Many in the audience feel d…
Telenovela Audiences
Audience studies of popular culture have recently revived in Anglo-America and Latin America, but the literature often makes reference to only a few major works, like those of Katz and Liebes or Morley, and discusses those few works over and over. The most watched television genre globally is probably the Latin American telenovela, or soap opera, that has a dominant presence during prime time in most of the regions' networks. Although many Latin …
Product Placement in Brazilian Prime Time Television
Brazilian telenovelas-popular prime-time serial melodramas-have traditionally used product placement to help finance production costs. In the last decade, this strategy has become a central force influencing narrative choices. This paper discusses product placement in Brazilian telenovelas through an in-depth analysis of a recent show, The Cattle King. Ethnographic data on its reception focuses on the role of gender, geographic location, and cult…
The sexual other in Brazilian television
This article explores the representation of sexual others in prime-time Brazilian telenovelas. It investigates how gay, lesbian, bisexual and transgendered (GLBT) individuals have been portrayed in those media texts. It presents an account of the few images of gay males on telenovelas, with the even fewer ones of lesbian, bisexual and transgendered characters, and attempts to discuss these images in a particular historical moment in Brazil. It al…
Telenovela reception in rural Brazil
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted accor…
Selling Political Integrity
Telenovelas, prime-time serial melodramas that dominate Brazilian television, are active players in the national political and social discourse. This article analyzes an example in which the text and the national political discourse merged, creating an intertextual narrative. It then presents ethnographic reception data for this telenovela to demonstrate how local context and the distance from the Southern political and cultural centers constrain…
Multiple Proximities between Television Genres and Audiences
How can a Mexican telenovela be more attractive to viewers in Brazil than a nationally produced telenovela? This seems to be the question posed by the increasing transnational flow of cultural products. Most of the data indicate that viewers prefer locally produced programs. Nevertheless, some of the transnational success of Latin American telenovelas abroad seems to question this truism. This article argues that audience preferences are formed w…
The Implications of an Ethnographer's Sexuality
This article discusses the implications of an ethnographer's sexuality with regard to his fieldwork. Adopting a self-reflexive stance, the author discusses how his queer identity and the fear of repercussions against his intellectual and physical body affected his fieldwork. As a native Brazilian, he was still an outsider in the rural community in which he did his fieldwork. But more than his outsider status, his memories of growing up in the clo…
How the iPhone became divine
This article explores the labeling of the iPhone as the ‘Jesus phone’ in order to demonstrate how religious metaphors and myth can be appropriated into popular discourse and shape the reception of a technology. We consider the intertextual nature of the relationship between religious language, imagery and technology and demonstrate how this creates a unique interaction between technology fans and bloggers, news media and even corporate advertisin…
Watching Telenovelas in Brazil
Telenovelas in Brazil are, undisputedly, still the most popular form of entertainment. Even after almost 50 years of daily broadcasting and radical changes in media technologies that challenged the dominant media producers, a Globo network telenovela can still gather over 30% of the audience on a daily basis. Why have telenovelas managed to capture and hold the imagination of so many viewers in that country? On the basis of a range of qualitative…
Ethnography as an approach to investigating media practices – from Macambira to Texas
In this interview, La Pastina speaks of themes like ethnography in Communication, field research, telenovelas and his scholarly career in the United States. He also comments on the difficult entry of Brazilian studies in the United States, highlighting as a barrier,other than language, the lacking distribution of Brazilian periodicals in other countries,which he sees as a current challenge to the area
Why Do I Feel I Don’t Belong to the Brazil on TV
Telenovelas have been considered the predominant popular genre on television, the most widely available and popular national medium, in Brazil, for more than 30 years (Straubhaar, 1982). However, we argue in this article that although telenovelas do indeed have this remarkable penetration and popularity in Brazil, their reception is mediated by audience class, geographical location, race, and issues with media content. Many in the audience feel d…
Ethnography
Ethnography has its roots in the enlightenment project of European colonial empires of the 19th century. Scholars, mapping and studying the lands controlled by European powers, began to compile information not only about the natural world but also about the cultural practices among the “primitive” peoples encountered around the world. From the early 20th century ethnography emerged in its recognizable form as a participatory practice providing an…
Mídia lusófona nos EUA
Neste artigo, apresentamos uma análise da mídia étnica enfocada aos mais de dois milhões de imigrantes de países de língua portuguesa (principalmente Portugal, Brasil, Cabo Verde e Açores) vivendo nos Estados Unidos. Esses grupos formam parte do que chamamos da diáspora lusofônica. O objetivo é compreender como a mídia focada nessa diáspora negocia a diversidade de origens e padrões de assimilação. Observamos uma distinção geográfica que cria dua…
Sociology (12 obras) · Media studies (9 obras) · Political science (9 obras) · Asian Culture and Media Studies (8 obras) · Ethnography (7 obras) · Anthropology (6 obras) · Art (6 obras) · Law (6 obras) · Law (6 obras) · Advertising (5 obras)