Kyung-Nan Koh
Datos Biográficos
| ID | 215892 |
|---|---|
| NOMBRE | Kyung-Nan Koh |
| NOMBRES | Kyung-Nan |
| APELLIDO | Koh |
| FIRMA | KOH K |
| AFILIACIONES | Hankuk University of Foreign Studies |
| ORCID | 0000-0001-5625-4710 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAS | 38 |
| TOTAL COMO AUTOR | 8 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1970 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2022 |
| ÍNDICE H | 3 |
Regimenting Circulation
Communication is necessary work and imagined want in corporations. Using firsthand data from a midsize corporation, this essay discusses the professional practices of corporate communication as a metadiscursive project of proleptically shaping the circulation of representations of the corporation. In corporate work, activities spoken of as “communication” are segmented and ritualized with respect to who the corporation seeks to engage in discursi…
Scaling Femininity
The practice of attaching inventive labels for things with a wide spectrum of selections to choose from is a widespread marketing practice. This article examines how unusual “fancy” color names are used in the South Korean cosmetics industry. Selecting and comparing the semiotic composition of color names of four companies operating within a single cosmetics corporation, this article reveals how fancy color term formations ideologically construct…
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person
This paper discusses how a Hawaiian corporation planned to redevelop an existing town by using a community-based approach to urban design. It examines how local residents were enlisted into the corporate work procedures in the capacity of authors and how their ideas and beliefs expressed were semiotically transformed and inscribed into design renderings of the future town. Analyses focus on how the corporation discursively positions itself as a p…
The Semiotic Corporation
The business corporation is explored as a reflexive cultural form shaped through complex and ongoing sign processes. The concern specifically is with the dynamic whereby external representations become internal to the corporation, shaping its form and operations, and, correspondingly, internally produced representations get projected outward into the world, mingling with other representations to influence how the corporation is construed. Seven c…
How brands (don't) do things
How do brands do things (if, indeed, they do)? Using ethnographic data gathered inside a Hawaiian corporation, this paper examines how the brand form is developed imaginatively by stitching together the various voices of corporate stakeholders and also organizing the relationship between the corporation or their products and the targeted publics as participants in a hypothetical semiotic participation framework. The concept of
Translating 'Sustainability' in Hawai'i
This paper examines how businessmen and educators in Hawai'i have semiotically ‘translated’ sustainability to promote sustainability practices. Using data gathered from an educational institute that was co-founded by a corporation and a college, I analyse how the source discourse was, using Silverstein's term, ‘transformed’ so that the target discourse (or the signs used in the target discourse) invokes Hawaiian imageries rather than imageries of…
Ethnographic Research on Modern Business Corporations
Ethnographers have approached the modern business corporation (construed as cultural formation) from two directions: (a) the effects of corporations-on workers, communities, consumers, and the broader environment; and (b) the inner workings of corporations as small-scale (or even large-scale) societies. Although academically based ethnographic research inside corporations has grown only modestly since the 1980s, the number of anthropologists work…
Forms of Expectations about Future Returns
Comment on Egbert, Henrik, "Pay-What-You-Want Pricing," in this issue
Ethnographic Research on Modern Business Corporations
Ethnographers have approached the modern business corporation (construed as cultural formation) from two directions: (a) the effects of corporations-on workers, communities, consumers, and the broader environment; and (b) the inner workings of corporations as small-scale (or even large-scale) societies. Although academically based ethnographic research inside corporations has grown only modestly since the 1980s, the number of anthropologists work…
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person
This paper discusses how a Hawaiian corporation planned to redevelop an existing town by using a community-based approach to urban design. It examines how local residents were enlisted into the corporate work procedures in the capacity of authors and how their ideas and beliefs expressed were semiotically transformed and inscribed into design renderings of the future town. Analyses focus on how the corporation discursively positions itself as a p…
The Semiotic Corporation
The business corporation is explored as a reflexive cultural form shaped through complex and ongoing sign processes. The concern specifically is with the dynamic whereby external representations become internal to the corporation, shaping its form and operations, and, correspondingly, internally produced representations get projected outward into the world, mingling with other representations to influence how the corporation is construed. Seven c…
Translating 'Sustainability' in Hawai'i
This paper examines how businessmen and educators in Hawai'i have semiotically ‘translated’ sustainability to promote sustainability practices. Using data gathered from an educational institute that was co-founded by a corporation and a college, I analyse how the source discourse was, using Silverstein's term, ‘transformed’ so that the target discourse (or the signs used in the target discourse) invokes Hawaiian imageries rather than imageries of…
How brands (don't) do things
How do brands do things (if, indeed, they do)? Using ethnographic data gathered inside a Hawaiian corporation, this paper examines how the brand form is developed imaginatively by stitching together the various voices of corporate stakeholders and also organizing the relationship between the corporation or their products and the targeted publics as participants in a hypothetical semiotic participation framework. The concept of
Forms of Expectations about Future Returns
Comment on Egbert, Henrik, "Pay-What-You-Want Pricing," in this issue
Ethnographic Research on Modern Business Corporations
Ethnographers have approached the modern business corporation (construed as cultural formation) from two directions: (a) the effects of corporations-on workers, communities, consumers, and the broader environment; and (b) the inner workings of corporations as small-scale (or even large-scale) societies. Although academically based ethnographic research inside corporations has grown only modestly since the 1980s, the number of anthropologists work…
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person
This paper discusses how a Hawaiian corporation planned to redevelop an existing town by using a community-based approach to urban design. It examines how local residents were enlisted into the corporate work procedures in the capacity of authors and how their ideas and beliefs expressed were semiotically transformed and inscribed into design renderings of the future town. Analyses focus on how the corporation discursively positions itself as a p…
The Semiotic Corporation
The business corporation is explored as a reflexive cultural form shaped through complex and ongoing sign processes. The concern specifically is with the dynamic whereby external representations become internal to the corporation, shaping its form and operations, and, correspondingly, internally produced representations get projected outward into the world, mingling with other representations to influence how the corporation is construed. Seven c…
How brands (don't) do things
How do brands do things (if, indeed, they do)? Using ethnographic data gathered inside a Hawaiian corporation, this paper examines how the brand form is developed imaginatively by stitching together the various voices of corporate stakeholders and also organizing the relationship between the corporation or their products and the targeted publics as participants in a hypothetical semiotic participation framework. The concept of
Translating 'Sustainability' in Hawai'i
This paper examines how businessmen and educators in Hawai'i have semiotically ‘translated’ sustainability to promote sustainability practices. Using data gathered from an educational institute that was co-founded by a corporation and a college, I analyse how the source discourse was, using Silverstein's term, ‘transformed’ so that the target discourse (or the signs used in the target discourse) invokes Hawaiian imageries rather than imageries of…
Scaling Femininity
The practice of attaching inventive labels for things with a wide spectrum of selections to choose from is a widespread marketing practice. This article examines how unusual “fancy” color names are used in the South Korean cosmetics industry. Selecting and comparing the semiotic composition of color names of four companies operating within a single cosmetics corporation, this article reveals how fancy color term formations ideologically construct…
Regimenting Circulation
Communication is necessary work and imagined want in corporations. Using firsthand data from a midsize corporation, this essay discusses the professional practices of corporate communication as a metadiscursive project of proleptically shaping the circulation of representations of the corporation. In corporate work, activities spoken of as “communication” are segmented and ritualized with respect to who the corporation seeks to engage in discursi…
Sociology (8 obras) · Political science (7 obras) · Business (6 obras) · Corporation (6 obras) · Law (6 obras) · Semiotics (5 obras) · Law (4 obras) · Advertising (3 obras) · Economics (3 obras) · Epistemology (3 obras)