Chen-Chao Tao
Datos Biográficos
| ID | 239979 |
|---|---|
| NOMBRE | Chen-Chao Tao |
| NOMBRES | Chen-Chao |
| APELLIDO | Tao |
| FIRMA | TAO C |
| AFILIACIONES | National Yang Ming Chiao Tung University |
| ORCID | 0000-0002-2513-9952 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAS | 19 |
| TOTAL COMO AUTOR | 8 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2007 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 2 |
The Dynamics of Visual Attention to Advertising Messages in Video Stories
In today’s advertising landscape, attention may has become the most scarce and valuable resource. Yet little is known about the dynamic factors that shape viewers’ attentional allocation to advertising messages that are often embedded within complex media contexts. Coupling the real-time biometrics data and the dynamic motivational activation (DMA) theoretical framework, this study conceptualizes attention to advertising messages, such as product…
Identity-Driven News Authentication Strategy in Echo Chambers
Adolescent pursuit of health information online during the Covid-19 pandemic
COVID-19 has led to an increase in mental health problems for adolescents. In this study, we examined the factors related to the eHealth literacy of adolescents and how that impacted their pursuit of health information and mental health information online during the COVID-19 pandemic. We analyzed data from the 2020 Taiwan Communication Survey, which involved a total of 1,250 national representative adolescents who completed an online questionnair…
Gain in quantity and novelty of work in intermittent task switching
The preponderance of evidence in the literature suggests that intermittent tasks reduce productivity and quality of work. In a task switching study, with intermittent tasks appearing once a minute or once every three minutes, we examined attention allocation and the effect of switching on the quantity and novelty of work. Self-reported estimates matched attention allocation obtained from eye fixations, indicating awareness and volitional control …
So scary, yet so fun
Enjoyment of frightening content is a paradoxical issue in communication research. Revising Zillmann’s model of suspense, we propose a three-factor model examining the audience appeal of horror content in a virtual reality (VR) survival horror game. In a laboratory study, participants played a VR horror game. The results show significant effects of the three-way interaction among horror self-efficacy, physiological arousal, and fear on enjoyment …
Modeling Resource Network Relationships Between Response Organizations and Affected Neighborhoods After a Technological Disaster
Disaster usually provides a good opportunity to observe the convergence of voluntary organized response efforts. However, the extent to which response organizations and affected neighborhoods go through the relief process similarly or differently is surprisingly less studied. Integrating the framework of community ecology and the concept of community resilience, this study examines the evolutionary process of an emergent disaster response communi…
Modeling the impact of online cancer resources on supporters of cancer patients
This article considers the impact of internet use and online social capital on the health outcomes of supporters of cancer patients. Structural equation modeling offers support for the following three-step model: internet use online social capital stress and depression. Specifically, asynchronous online communication and offline communication stimulated by online communication had direct positive paths to social interaction and social support whi…
Conceptualizing Media Stimuli in Experimental Research
This paper argues for a clearer conceptualization of media stimuli in experimental research and identifies 3 issues impeding our understanding of message processing: (a) assumptions bolstered by manipulation checks about homogeneity of response to media stimuli, (b) conflation of 2 different classes of variables—media attributes and psychological states, and (c) discrepancies between the conceptual model and operational-level hypotheses used to t…
Conceptualizing Media Stimuli in Experimental Research
This paper argues for a clearer conceptualization of media stimuli in experimental research and identifies 3 issues impeding our understanding of message processing: (a) assumptions bolstered by manipulation checks about homogeneity of response to media stimuli, (b) conflation of 2 different classes of variables—media attributes and psychological states, and (c) discrepancies between the conceptual model and operational-level hypotheses used to t…
Modeling the impact of online cancer resources on supporters of cancer patients
This article considers the impact of internet use and online social capital on the health outcomes of supporters of cancer patients. Structural equation modeling offers support for the following three-step model: internet use online social capital stress and depression. Specifically, asynchronous online communication and offline communication stimulated by online communication had direct positive paths to social interaction and social support whi…
So scary, yet so fun
Enjoyment of frightening content is a paradoxical issue in communication research. Revising Zillmann’s model of suspense, we propose a three-factor model examining the audience appeal of horror content in a virtual reality (VR) survival horror game. In a laboratory study, participants played a VR horror game. The results show significant effects of the three-way interaction among horror self-efficacy, physiological arousal, and fear on enjoyment …
Conceptualizing Media Stimuli in Experimental Research
This paper argues for a clearer conceptualization of media stimuli in experimental research and identifies 3 issues impeding our understanding of message processing: (a) assumptions bolstered by manipulation checks about homogeneity of response to media stimuli, (b) conflation of 2 different classes of variables—media attributes and psychological states, and (c) discrepancies between the conceptual model and operational-level hypotheses used to t…
Modeling the impact of online cancer resources on supporters of cancer patients
This article considers the impact of internet use and online social capital on the health outcomes of supporters of cancer patients. Structural equation modeling offers support for the following three-step model: internet use online social capital stress and depression. Specifically, asynchronous online communication and offline communication stimulated by online communication had direct positive paths to social interaction and social support whi…
So scary, yet so fun
Enjoyment of frightening content is a paradoxical issue in communication research. Revising Zillmann’s model of suspense, we propose a three-factor model examining the audience appeal of horror content in a virtual reality (VR) survival horror game. In a laboratory study, participants played a VR horror game. The results show significant effects of the three-way interaction among horror self-efficacy, physiological arousal, and fear on enjoyment …
Modeling Resource Network Relationships Between Response Organizations and Affected Neighborhoods After a Technological Disaster
Disaster usually provides a good opportunity to observe the convergence of voluntary organized response efforts. However, the extent to which response organizations and affected neighborhoods go through the relief process similarly or differently is surprisingly less studied. Integrating the framework of community ecology and the concept of community resilience, this study examines the evolutionary process of an emergent disaster response communi…
Gain in quantity and novelty of work in intermittent task switching
The preponderance of evidence in the literature suggests that intermittent tasks reduce productivity and quality of work. In a task switching study, with intermittent tasks appearing once a minute or once every three minutes, we examined attention allocation and the effect of switching on the quantity and novelty of work. Self-reported estimates matched attention allocation obtained from eye fixations, indicating awareness and volitional control …
Adolescent pursuit of health information online during the Covid-19 pandemic
COVID-19 has led to an increase in mental health problems for adolescents. In this study, we examined the factors related to the eHealth literacy of adolescents and how that impacted their pursuit of health information and mental health information online during the COVID-19 pandemic. We analyzed data from the 2020 Taiwan Communication Survey, which involved a total of 1,250 national representative adolescents who completed an online questionnair…
The Dynamics of Visual Attention to Advertising Messages in Video Stories
In today’s advertising landscape, attention may has become the most scarce and valuable resource. Yet little is known about the dynamic factors that shape viewers’ attentional allocation to advertising messages that are often embedded within complex media contexts. Coupling the real-time biometrics data and the dynamic motivational activation (DMA) theoretical framework, this study conceptualizes attention to advertising messages, such as product…
Identity-Driven News Authentication Strategy in Echo Chambers
Psychology (6 obras) · Computer Science (5 obras) · Social Psychology (4 obras) · Social Psychology (4 obras) · Business (3 obras) · Media Influence and Health (3 obras) · Advertising (2 obras) · Arousal (2 obras) · Cognitive psychology (2 obras) · Economics (2 obras)