Brandon T Wallace
Datos Biográficos
| ID | 256745 |
|---|---|
| NOMBRE | Brandon T Wallace |
| NOMBRES | Brandon T |
| APELLIDO | Wallace |
| FIRMA | WALLACE B T |
| AFILIACIONES | Indiana University |
| ORCID | 0000-0002-9943-1171 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 12 |
| TOTAL DE CITAS | 10 |
| TOTAL COMO AUTOR | 12 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2020 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 2 |
The Kaepernick brand
As mainstream celebrities circulate social justice signifiers, concurrent with a stark global rise in reactionary authoritarian populism, this paper considers how the levers and sites of political struggle are articulated when visibility is cast not as a prerequisite to politics, but politics is cast as a prerequisite to visibility. It critically analyses the emergence of resistance branding, referring to the process by which an individual or cor…
Sport, Social Movements, and New Media
This study explores how social movements and alternative/activist media initiatives tactically mobilize the phenomenon of sport in their digital messaging to frame social critique, expand to greater digital publics, and solicit resources for counterhegemonic endeavors. In doing so, they exhibit the potentials and challenges of adapting a Gramscian and Freirean model of critical pedagogy to the digital age. Through a textual analysis of two digita…
Agents of change
The cultural gentrification of the sneaker
Selling the Revolution
This chapter explores how sport advertising has reacted to the emergence of radical politics within sport, and within society more broadly, guided by the following questions: How and through what mechanisms have sporting brands attempted to accommodate the shift toward radical politics? How have sporting advertisers responded to a political culture in which more and more consumers have identified the emptiness of corporate virtue-signaling? Opera…
The Contested Terrain of Sporting Consumption
This discussion critically examines and questions assumptions about the meanings and motivations of sporting consumption. We argue that the practice of sneaker customization demonstrates the contested terrain of sporting consumption, wherein contemporary consumerism is characterized by a dynamic interplay between top–down structural determination (by mass commercial forces) and bottom–up creative agency (by everyday consumers). Based on in-depth …
Wrestling With the Academy
Synthesizing and responding to the arguments made throughout this special issue, we share our perspectives as early-career researchers on how to revive the study of the cultural politics of sport. First, we argue that the malaise of cultural politics work should be attributed to academic and disciplinary structures that have disincentivized a contextual and political study of sport. Second, we suggest that supporting and highlighting studies abou…
Conformity and Delinquency
Concerns about safety and property rights have led to seemingly endless expansion of technologies and practices structuring modern surveillance society. While presumably “practiced with a view to enhancing efficiency, productivity, participation, welfare, health or safety” (Lyon, 1994 Lyon, D. (1994). The electronic eye: The rise of surveillance society. University of Minnesota Press. [Google Scholar], p. 52), we argue the continued function of a…
Decolonizing the Sneaker
Epitomized by the athletic sneaker industry's lucrative mining of Black bodies and Black culture, the colonization of the racial 'Other' by the forces of Western consumer culture has become a defining feature of late capitalism. However, we propose that contemporary consumer culture also offers possibilities for everyday decolonizing practices, specifically those associated with sneaker customization. Drawing on 15 interviews with racially-margin…
Racialized Marketing in the Athletic Apparel Industry
As the United States economy shifted to post-Fordist production models in the late twentieth century, the athletic apparel industry (specifically the brands Nike, Adidas, and Reebok) modified its promotional strategies. Whereas the industry traditionally touted the materiality and functionality of its products, the 1980s saw a substantial increase in marketing that aimed to inculcate products with symbolic characteristics and popular cultural ass…
The limits of representation activism
This discussion centers on a critical textual analysis of 10 episodes of The Shop: Uninterrupted, an HBO television series produced by and starring iconic Black American basketball player LeBron James. The aim is to provide a considered explication of representation activism: the anti-racist strategy keying on collapsing racial hierarchies through accenting positive Black representation, and so advancing greater Black inclusion, within mainstream…
Commodifying Black Expressivity
The distinct style of basketball popularly termed “streetball” is inextricably linked to Black bodies, spaces, and forms of expression. Although streetball operates as a Black cultural repertoire constituted in response to historical marginalization, I demonstrate how representations of streetball in mainstream media are underpinned by, and thus reify, harmful racial logics that circulate throughout even purportedly innocuous forms of popular cul…
Racialized Marketing in the Athletic Apparel Industry
As the United States economy shifted to post-Fordist production models in the late twentieth century, the athletic apparel industry (specifically the brands Nike, Adidas, and Reebok) modified its promotional strategies. Whereas the industry traditionally touted the materiality and functionality of its products, the 1980s saw a substantial increase in marketing that aimed to inculcate products with symbolic characteristics and popular cultural ass…
Conformity and Delinquency
Concerns about safety and property rights have led to seemingly endless expansion of technologies and practices structuring modern surveillance society. While presumably “practiced with a view to enhancing efficiency, productivity, participation, welfare, health or safety” (Lyon, 1994 Lyon, D. (1994). The electronic eye: The rise of surveillance society. University of Minnesota Press. [Google Scholar], p. 52), we argue the continued function of a…
Decolonizing the Sneaker
Epitomized by the athletic sneaker industry's lucrative mining of Black bodies and Black culture, the colonization of the racial 'Other' by the forces of Western consumer culture has become a defining feature of late capitalism. However, we propose that contemporary consumer culture also offers possibilities for everyday decolonizing practices, specifically those associated with sneaker customization. Drawing on 15 interviews with racially-margin…
The limits of representation activism
This discussion centers on a critical textual analysis of 10 episodes of The Shop: Uninterrupted, an HBO television series produced by and starring iconic Black American basketball player LeBron James. The aim is to provide a considered explication of representation activism: the anti-racist strategy keying on collapsing racial hierarchies through accenting positive Black representation, and so advancing greater Black inclusion, within mainstream…
Commodifying Black Expressivity
The distinct style of basketball popularly termed “streetball” is inextricably linked to Black bodies, spaces, and forms of expression. Although streetball operates as a Black cultural repertoire constituted in response to historical marginalization, I demonstrate how representations of streetball in mainstream media are underpinned by, and thus reify, harmful racial logics that circulate throughout even purportedly innocuous forms of popular cul…
Racialized Marketing in the Athletic Apparel Industry
As the United States economy shifted to post-Fordist production models in the late twentieth century, the athletic apparel industry (specifically the brands Nike, Adidas, and Reebok) modified its promotional strategies. Whereas the industry traditionally touted the materiality and functionality of its products, the 1980s saw a substantial increase in marketing that aimed to inculcate products with symbolic characteristics and popular cultural ass…
The limits of representation activism
This discussion centers on a critical textual analysis of 10 episodes of The Shop: Uninterrupted, an HBO television series produced by and starring iconic Black American basketball player LeBron James. The aim is to provide a considered explication of representation activism: the anti-racist strategy keying on collapsing racial hierarchies through accenting positive Black representation, and so advancing greater Black inclusion, within mainstream…
Decolonizing the Sneaker
Epitomized by the athletic sneaker industry's lucrative mining of Black bodies and Black culture, the colonization of the racial 'Other' by the forces of Western consumer culture has become a defining feature of late capitalism. However, we propose that contemporary consumer culture also offers possibilities for everyday decolonizing practices, specifically those associated with sneaker customization. Drawing on 15 interviews with racially-margin…
Conformity and Delinquency
Concerns about safety and property rights have led to seemingly endless expansion of technologies and practices structuring modern surveillance society. While presumably “practiced with a view to enhancing efficiency, productivity, participation, welfare, health or safety” (Lyon, 1994 Lyon, D. (1994). The electronic eye: The rise of surveillance society. University of Minnesota Press. [Google Scholar], p. 52), we argue the continued function of a…
Selling the Revolution
This chapter explores how sport advertising has reacted to the emergence of radical politics within sport, and within society more broadly, guided by the following questions: How and through what mechanisms have sporting brands attempted to accommodate the shift toward radical politics? How have sporting advertisers responded to a political culture in which more and more consumers have identified the emptiness of corporate virtue-signaling? Opera…
The Contested Terrain of Sporting Consumption
This discussion critically examines and questions assumptions about the meanings and motivations of sporting consumption. We argue that the practice of sneaker customization demonstrates the contested terrain of sporting consumption, wherein contemporary consumerism is characterized by a dynamic interplay between top–down structural determination (by mass commercial forces) and bottom–up creative agency (by everyday consumers). Based on in-depth …
Wrestling With the Academy
Synthesizing and responding to the arguments made throughout this special issue, we share our perspectives as early-career researchers on how to revive the study of the cultural politics of sport. First, we argue that the malaise of cultural politics work should be attributed to academic and disciplinary structures that have disincentivized a contextual and political study of sport. Second, we suggest that supporting and highlighting studies abou…
Sport, Social Movements, and New Media
This study explores how social movements and alternative/activist media initiatives tactically mobilize the phenomenon of sport in their digital messaging to frame social critique, expand to greater digital publics, and solicit resources for counterhegemonic endeavors. In doing so, they exhibit the potentials and challenges of adapting a Gramscian and Freirean model of critical pedagogy to the digital age. Through a textual analysis of two digita…
Agents of change
The cultural gentrification of the sneaker
The Kaepernick brand
As mainstream celebrities circulate social justice signifiers, concurrent with a stark global rise in reactionary authoritarian populism, this paper considers how the levers and sites of political struggle are articulated when visibility is cast not as a prerequisite to politics, but politics is cast as a prerequisite to visibility. It critically analyses the emergence of resistance branding, referring to the process by which an individual or cor…
Sociology (10 obras) · Sport and Mega-Event Impacts (10 obras) · Political science (9 obras) · Sports, Gender, and Society (9 obras) · Media studies (8 obras) · Art (7 obras) · Law (7 obras) · Politics (7 obras) · Aesthetics (6 obras) · Gender Studies (6 obras)