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Brooke Erin Duffy

Datos Biográficos

ID277171
NOMBREBrooke Erin Duffy
NOMBRESBrooke Erin
APELLIDODuffy
FIRMADUFFY B E
VERIFICADONo
TOTAL DE OBRAS11
TOTAL DE CITAS10
TOTAL COMO AUTOR11
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2010
AÑO MÁS RECIENTE DE PUBLICACIÓN2025
ÍNDICE H1
  • Global Perspectives on Platforms and Cultural Production

    Open Access•Thomas Poell, Tinca Lukan et al.•ARTICLE•AoIR Selected Papers of Internet…•2025

    While digital platforms have reconfigured the institutions and practices of cultural production around the globe, current research is dominated by studies that take as their reference point the Anglo-American world--and, to a lesser extent--China (Cunningham & Craig 2019; Kaye et al. 2021; Poell et al. 2021; Zhao 2019). Aside from totalizing theories of platform imperialism (Jin, 2013), the “rest of the world” has thus received relatively scant a…

  • Fakery and the gendered politics of “getting it wrong” on social media

    Brooke Erin Duffy, Brendan Duffy•ARTICLE•Feminist Media Studies•2025•Referencias: 7

    A persistent critique lobbed at women in the public eye—politicians, thought-leaders, celebrities, and social media influencers, among others—is that they are “fake.” Accusations of duplicity assum

  • Platforms and the Precarity of Creator (In)visibility

    Open Access•H M Stegeman, Thomas Poell et al.•ARTICLE•AoIR Selected Papers of Internet…•2023

    This panel examines the tension between visibility and invisibility in the platform-creator relationship with a focus on highly precarious areas of cultural production, including online sex workers, body activists, and LGBTQ+ content creators. Together, the panelists consider: what kinds of creators are made visible on platforms? Conversely, who remains invisible? How do platforms and their algorithms afford (in)visibility to marginalized and sti…

  • In/Visibility in Social Media Work

    Open Access•Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•Media and Communication•2022

    Despite the staggering uptick in social media employment over the last decade, this nascent category of cultural labor remains comparatively under-theorized. In this article, we contend that social media work is configured by a visibility paradox: While workers are tasked with elevating the presence—or visibility —of their employers’ brands across Facebook, Twitter, Instagram, and more, their identities, and much of their labor, remain hidden beh…

  • Analyzing Platform Power in the Cultural Industries

    Open Access•D B Nieborg, Thomas Poell et al.•ARTICLE•AoIR Selected Papers of Internet…•2021

    Across cultures and contexts, digital platforms like YouTube, TikTok/Douyin, WeChat, and Spotify are fundamentally reshaping both the processes and products of cultural production—from music and news to entertainment and advertising. But, despite considerable attention to the perverse power of algorithms in various spheres of social and economic life, we contend that existing political economic frameworks fail to account for the distinctiveness o…

  • A Good Life? Critical Feminist Approaches to Influencer Ecologies

    Open Access•Zoë Glatt, Sarah Banet-Weiser et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    Social media platforms are widely lauded as bastions for entrepreneurial self-actualisation and creative autonomy, offering an answer to historically exclusive and hierarchical creative industries as routes to employability and success. Social media influencers are envied by audiences as having achieved ‘the good life’, one in which they are able to ‘do what they love’ for a living (Duffy 2017). Despite this ostensive accessibility and relatabili…

  • Policing "Fake" Femininity

    Open Access•Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    While social media influencers are held up in the popular imagination as self-enterprising cultural tastemakers, their requisite career visibility opens them up to intensified public scrutiny and, consequently, networked hate and harassment. Key repositories of such critique are influencer “hateblogs”—online spaces wherein anti-fans collectively police the activities of highly visible Instagrammers, YouTubers, and the like. This in-progress, mixe…

  • (Not) Getting Paid to Do What You Love

    Brooke Erin Duffy, Brendan Duffy•BOOK•(Not) getting paid to do what you…•2017

    Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. This book draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. The book offers fascinating insights into the work and lives of f…

  • Gender and self-enterprise in the social media age

    Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•Information Communication & Society•2017

    The profound growth of independent employment in post-industrial economies has paralleled a vibrant ethos of self-enterprise – one captured by the prodding assertion that ‘we’re all entrepreneurs now.’ Amidst ubiquitous technologies of production, distribution, and promotion, the ideal of entrepreneurialism has taken on a political valance: that is, individuals are ostensibly ‘empowered’ to pursue their passion projects in digital environments. T…

  • Facebook for Academics

    Open Access•Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•Social Media + Society•2017•Citada por: 10•Referencias: 28

    Given widespread labor market precarity, contemporary workers-especially those in the media and creative industries-are increasingly called upon to brand themselves. Academics, we contend, are experiencing a parallel pressure to engage in self-promotional practices, particularly as universities become progressively more market-driven. Academia.edu , a paper-sharing social network that has been informally dubbed 'Facebook for academics,' has grown…

  • Empowerment Through Endorsement? Polysemic Meaning in Dove's User-Generated Advertising

    Open Access•Brooke Erin Duffy, Brendan Duffy•ARTICLE•Communication Culture and Critique•2010

    Although some have cited user-generated marketing campaigns as evidence of the “newly empowered consumer,” others have emphasized their exploitative nature. This debate becomes increasingly complicated when brought into dialog with a feminist rhetoric of empowerment, such as that underpinning a recent Dove user-generated ad contest. This paper examines how issues of power, labor, and leisure were articulated among various contest participants thr…

  • Facebook for Academics

    Open Access•Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•Social Media + Society•2017•Citada por: 10•Referencias: 28

    Given widespread labor market precarity, contemporary workers-especially those in the media and creative industries-are increasingly called upon to brand themselves. Academics, we contend, are experiencing a parallel pressure to engage in self-promotional practices, particularly as universities become progressively more market-driven. Academia.edu , a paper-sharing social network that has been informally dubbed 'Facebook for academics,' has grown…

  • Empowerment Through Endorsement? Polysemic Meaning in Dove's User-Generated Advertising

    Open Access•Brooke Erin Duffy, Brendan Duffy•ARTICLE•Communication Culture and Critique•2010

    Although some have cited user-generated marketing campaigns as evidence of the “newly empowered consumer,” others have emphasized their exploitative nature. This debate becomes increasingly complicated when brought into dialog with a feminist rhetoric of empowerment, such as that underpinning a recent Dove user-generated ad contest. This paper examines how issues of power, labor, and leisure were articulated among various contest participants thr…

  • (Not) Getting Paid to Do What You Love

    Brooke Erin Duffy, Brendan Duffy•BOOK•(Not) getting paid to do what you…•2017

    Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. This book draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. The book offers fascinating insights into the work and lives of f…

  • Gender and self-enterprise in the social media age

    Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•Information Communication & Society•2017

    The profound growth of independent employment in post-industrial economies has paralleled a vibrant ethos of self-enterprise – one captured by the prodding assertion that ‘we’re all entrepreneurs now.’ Amidst ubiquitous technologies of production, distribution, and promotion, the ideal of entrepreneurialism has taken on a political valance: that is, individuals are ostensibly ‘empowered’ to pursue their passion projects in digital environments. T…

  • Facebook for Academics

    Open Access•Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•Social Media + Society•2017•Citada por: 10•Referencias: 28

    Given widespread labor market precarity, contemporary workers-especially those in the media and creative industries-are increasingly called upon to brand themselves. Academics, we contend, are experiencing a parallel pressure to engage in self-promotional practices, particularly as universities become progressively more market-driven. Academia.edu , a paper-sharing social network that has been informally dubbed 'Facebook for academics,' has grown…

  • A Good Life? Critical Feminist Approaches to Influencer Ecologies

    Open Access•Zoë Glatt, Sarah Banet-Weiser et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    Social media platforms are widely lauded as bastions for entrepreneurial self-actualisation and creative autonomy, offering an answer to historically exclusive and hierarchical creative industries as routes to employability and success. Social media influencers are envied by audiences as having achieved ‘the good life’, one in which they are able to ‘do what they love’ for a living (Duffy 2017). Despite this ostensive accessibility and relatabili…

  • Policing "Fake" Femininity

    Open Access•Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    While social media influencers are held up in the popular imagination as self-enterprising cultural tastemakers, their requisite career visibility opens them up to intensified public scrutiny and, consequently, networked hate and harassment. Key repositories of such critique are influencer “hateblogs”—online spaces wherein anti-fans collectively police the activities of highly visible Instagrammers, YouTubers, and the like. This in-progress, mixe…

  • Analyzing Platform Power in the Cultural Industries

    Open Access•D B Nieborg, Thomas Poell et al.•ARTICLE•AoIR Selected Papers of Internet…•2021

    Across cultures and contexts, digital platforms like YouTube, TikTok/Douyin, WeChat, and Spotify are fundamentally reshaping both the processes and products of cultural production—from music and news to entertainment and advertising. But, despite considerable attention to the perverse power of algorithms in various spheres of social and economic life, we contend that existing political economic frameworks fail to account for the distinctiveness o…

  • In/Visibility in Social Media Work

    Open Access•Brooke Erin Duffy, Brendan Duffy et al.•ARTICLE•Media and Communication•2022

    Despite the staggering uptick in social media employment over the last decade, this nascent category of cultural labor remains comparatively under-theorized. In this article, we contend that social media work is configured by a visibility paradox: While workers are tasked with elevating the presence—or visibility —of their employers’ brands across Facebook, Twitter, Instagram, and more, their identities, and much of their labor, remain hidden beh…

  • Platforms and the Precarity of Creator (In)visibility

    Open Access•H M Stegeman, Thomas Poell et al.•ARTICLE•AoIR Selected Papers of Internet…•2023

    This panel examines the tension between visibility and invisibility in the platform-creator relationship with a focus on highly precarious areas of cultural production, including online sex workers, body activists, and LGBTQ+ content creators. Together, the panelists consider: what kinds of creators are made visible on platforms? Conversely, who remains invisible? How do platforms and their algorithms afford (in)visibility to marginalized and sti…

  • Global Perspectives on Platforms and Cultural Production

    Open Access•Thomas Poell, Tinca Lukan et al.•ARTICLE•AoIR Selected Papers of Internet…•2025

    While digital platforms have reconfigured the institutions and practices of cultural production around the globe, current research is dominated by studies that take as their reference point the Anglo-American world--and, to a lesser extent--China (Cunningham & Craig 2019; Kaye et al. 2021; Poell et al. 2021; Zhao 2019). Aside from totalizing theories of platform imperialism (Jin, 2013), the “rest of the world” has thus received relatively scant a…

  • Fakery and the gendered politics of “getting it wrong” on social media

    Brooke Erin Duffy, Brendan Duffy•ARTICLE•Feminist Media Studies•2025•Referencias: 7

    A persistent critique lobbed at women in the public eye—politicians, thought-leaders, celebrities, and social media influencers, among others—is that they are “fake.” Accusations of duplicity assum

Sociology (10 obras) · Political science (9 obras) · Gender, Feminism, and Media (6 obras) · Social media (6 obras) · Cultural Industries and Urban Development (5 obras) · Gender Studies (5 obras) · Law (5 obras) · Politics (5 obras) · Economics (4 obras) · Media studies (4 obras)

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