Eunjin Kim
Datos Biográficos
| ID | 336638 |
|---|---|
| NOMBRE | Eunjin Kim |
| NOMBRES | Eunjin |
| APELLIDO | Kim |
| FIRMA | KIM E |
| AFILIACIONES | University of Southern California |
| ORCID | 0000-0003-4007-4461 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 26 |
| TOTAL DE CITAS | 8 |
| TOTAL COMO AUTOR | 26 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2009 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 2 |
Trends in psychotropic use among older adults with dementia in Korean long-term care hospitals across the Covid-19 pandemic
Background: Disruptions to routine care and non-pharmacological interventions during the COVID-19 pandemic placed significant stress on dementia care in South Korea's long-term care (LTC) hospitals, which operate under a medicalized, insurance-integrated structure with high reliance on pharmacologic symptom management. However, limited research has examined whether psychotropic use increased in Korean LTC hospitals during the pandemic and whether…
The impact of accountability systems on public employee well-being and the moderating effects of role clarity and job autonomy
Little research has explored the dark side of accountability systems in terms of their negative effects on public employee well-being. This study uses Job Demand-Resource theory to provide an integrated understanding of how accountability systems reflecting the paradigms of traditional bureaucracy, new public management, and public governance impact public employees’ well-being, with role clarity and job autonomy as moderating factors. Using resp…
Novelty vs. trust in virtual influencers
This research explores influencer trustworthiness and stimulus novelty as important paths for the effectiveness of virtual influencers. We compare human-like virtual influencers (HVIs) and anime-like virtual influencers (AVIs) operating either with sponsorship disclosure or non-disclosure. In two experiments, we found that HVI (vs. AVIs) produced higher content engagement and purchase intent via greater influencer trustworthiness only when sponso…
AI chatbot interventions in combatting marijuana-impaired driving
This study explores the effectiveness of AI chatbots in public safety advertising campaigns against marijuana-impaired driving, specifically focusing on the role of hypocrisy induction, gender, and linguistic styles. In our online experiment, participants engaged with a chatbot delivering either hypocrisy-inducing or neutral messages about driving under marijuana influence. The chatbot, characterized as male or female, utilized either formal or c…
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition
Brands are increasingly integrating non-fungible tokens (NFTs) into their marketing tactics, aiming to bolster brand awareness and expand their influence in the metaverse. However, there is limited understanding of the factors that motivate consumers to purchase NFT products and the effective advertising strategies in this context. This paper addresses this gap by examining the influence of self-discrepancy on consumer reactions to NFT advertisem…
Sponsorship Disclosure in Virtual Influencer Marketing
This study evaluates how sponsorship disclosure affects users’ parasocial interaction with virtual influencers (VIs). Sentiment analysis of 48,147 comments (sponsored = 20,411, non-sponsored = 27,736) indicated that users expressed more positive sentiment toward the VI’s sponsorship disclosure. Topic modeling revealed that, regardless of sponsorship disclosure, users were confused about the VI’s identity and expressed mixed emotions. Users also b…
Life Transitions Influence Response to Ad Repetition
This research examines how the context of a life transition influences response to ad repetition. Four experiments show that consumers in a life transition (vs. not in a life transition) exhibit sustained ad enjoyment and favorable brand attitudes after multiple exposures to the same ad. When faced with the uncertainty inherent in life transitions, consumers choose to exploit predictable benefits from a pleasurable repeat advertising experience (…
Softening the Blow
This study explores how social media influencers’ (SMIs) endorsements preceding commercials can increase positive response, even when sponsorship is disclosed. We employed three rhetorical frames—transparency, co-orientation, and downplaying—in a real-world test scenario involving TV commercials for two energy corporations with problematic reputations. A national survey with 644 respondents revealed that each rhetorical frame significantly bolste…
Altercast framing with assertive sustainability messages
Advertisers often use assertive messages because they minimize ambiguity, are attention-grabbing, and encourage behavioural compliance, making them a popular message design strategy in sustainability advertising. However, assertive messages often backfire for ‘non-green’ or lower environmental concern (LEC) consumers, generating more negative attitudes toward the ad sponsor and entrenching existing behaviours. Advertisers employ subtle phrasing t…
Effects of Short-term Urban Forest Experiences by Season on Stress and Affective Response of University Students
Background and objective: University students are in a period of transition from late adolescence to adulthood, which is the time to experience new environments and roles in university. Accordingly, they may experience a great deal of stress and emotional anxiety. This study examined the changes in stress, low frequency (LF) and high frequency (HF) component, and affect of university students after short-term urban forest experience by season.Met…
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
The influencer trend, where people are often paid by brands to use, talk about and otherwise promote their products on social media has become increasingly popular. This study examines the potential interplay of perceived homophily with, perceived authenticity of an influencer and the reasons people may follow an influencer on subsequent purchase intentions of items the influencer has showcased on their Instagram account. Key findings suggest tha…
Seasonal Forest Changes of Color and Temperature
In this study, we attempted to analyze the effect of color and temperature changes in the forest environment over time on the mood and physiological state of university students. The survey was conducted four times considering forest changes such as new leaf appearance and growth, autumn leaf changes, and fallen leaves. The participants' moods and physiological states were first evaluated in an indoor environment; a second evaluation was conducte…
Testing the Extent of the ‘Immersive’ Experience
A study with 40 real TV commercials and 421 non-student participants confirmed that advertising persuasiveness could be enhanced when narratives are more relevant to a viewer and produce more vivid details. Specifically, greater ad relevance and ad vividness produced more goal facilitation, emotional engagement, and likelihood of decreased ad skepticism, resulting in more positive ad and brand attitudes. Furthermore, the results supported a moder…
Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret
One of the greatest challenges in health communication is to persuade people to enact behavior whose consequences lie in the distant future. Could the persuasiveness of a health message be increased by highlighting future regret that one may experience? Using a 2 (framing: gain vs. loss) x 3 (temporal thinking: future-thinking vs. past-thinking vs. no-thinking) factorial design, this study tested the relative effectiveness of message framing and …
The Role of Emotion in Job Search Behavior Among College Students
Korean college students preparing to enter the world of work are going through a long-term process of job searching. During the process, individuals experience various emotions, which can motivate (or demotivate) them to keep going. The present study, grounded in motivational systems theory, examined the roles of emotions in job search behavior. A sample of 116 college students, who were seeking a job for the first time, participated. Using three…
Toward Improving Working Conditions to Enhance Professionalism of Convention Workers
In recent years, the importance of professionalism of convention workers has been rapidly emerging. Therefore, the purpose of this study is to establish a strategy for strengthening the professionalism of convention workers. For this, the study investigates if there are any differences in job satisfaction and job performance based on the segmented groups of professionalism perception of convention workers. The results of factor analysis showed si…
Perceived online social support for Parkinson’s disease patients
This study investigated the effects of two types of perceived online social support (i.e., informational support and emotional support) on Parkinson’s disease patients’ psychological quality of life. Also, this study examined the mediating effects of uncertainty between perceived informational support and psychological quality life, and the mediating effects of contentment between perceived emotional support and psychological quality of life. Par…
Under the Influence
Social media influencers (SMIs) are now a significant element in organizations’ marketing mix. However, there has been little attention paid to how SMIs might change the way people process a commercial specifically designed to enhance corporate reputation. Three studies were conducted to understand possible influencer impacts on how people respond to commercials designed to enhance corporate reputation. In Study 1, we found that when a commercial…
Advertising during Covid-19
This study seeks to examine under what circumstances brand advertising that advocated for socially desirable behaviors (e.g., mask wearing) during the COVID-19 pandemic may be successful in increasing the intention to engage in such behaviors. In doing so, we examine the effectiveness of real brands' persuasive attempts via activist advertising, focusing on messages used in real advertisements that may cause psychological reactance. Using a 2 (me…
Covid-19 Communication Ecology
The COVID-19 outbreak began in December 2019 and soon became a global pandemic, resulting in major public health consequences for countries across the world. As the COVID-19 outbreak evolved, individuals were challenged to understand the risk of COVID-19 and to identify ways to stay safe. This understanding was accomplished through COVID-19 communication ecologies that consist of interpersonal, organizational, and mediated communication resources…
Living in a Material World
Previous studies have mainly demonstrated negative consequences for content labeled as sponsored. Despite this, recent industry findings indicate a growing trend for sponsored content on social media. In addition, an increasing number of users suggest that such paid content would increase their likelihood of purchasing items from social media. Nonetheless, little attention has been paid to what drives consumers' purchase intention and engagement …
Nature Activities in Urban Parks to Encourage Curiosity and Scientific Problem-Solving Ability in Kindergarteners
This study was conducted based on the fact that children in institutions for early childhood education located in cities lack the opportunity to experience nature. Therefore, urban parks are where it is possible to observe nature and natural environment, through which we examined the effects of nature activities on kindergarten children's curiosity and scientific problem-solving ability. The subjects of this study were 5-years old kindergarten ch…
News use of mobile media
A mobile contingency model is introduced and used to guide hypotheses about how the strength of people’s habits for using an incumbent medium (here, print newspapers), their degree of adoption of a newer medium (mobile devices), and their attitudes about the importance of professional news sources, influence their use of mobile devices for communication functions including entertainment, interpersonal communication, following news, financial tran…
Demo hour
The four projects shown here are from CHI 2013 Interactivity in Paris, France, selected to reflect the diversity of approaches to embodied interaction. HCI research commonly features contributions more keenly experienced through embodied engagement rather than via a presentation or video. CHI Interactivity provides the venue for such work, allowing attendees to touch, squeeze, hear, or even taste interactive visions for the future, be they resear…
Cell
Users breathe life into a pneumatically controlled installation and performance wearable
Social welfare implications of the digital divide
News use of mobile media
A mobile contingency model is introduced and used to guide hypotheses about how the strength of people’s habits for using an incumbent medium (here, print newspapers), their degree of adoption of a newer medium (mobile devices), and their attitudes about the importance of professional news sources, influence their use of mobile devices for communication functions including entertainment, interpersonal communication, following news, financial tran…
Living in a Material World
Previous studies have mainly demonstrated negative consequences for content labeled as sponsored. Despite this, recent industry findings indicate a growing trend for sponsored content on social media. In addition, an increasing number of users suggest that such paid content would increase their likelihood of purchasing items from social media. Nonetheless, little attention has been paid to what drives consumers' purchase intention and engagement …
Social welfare implications of the digital divide
Demo hour
The four projects shown here are from CHI 2013 Interactivity in Paris, France, selected to reflect the diversity of approaches to embodied interaction. HCI research commonly features contributions more keenly experienced through embodied engagement rather than via a presentation or video. CHI Interactivity provides the venue for such work, allowing attendees to touch, squeeze, hear, or even taste interactive visions for the future, be they resear…
Cell
Users breathe life into a pneumatically controlled installation and performance wearable
News use of mobile media
A mobile contingency model is introduced and used to guide hypotheses about how the strength of people’s habits for using an incumbent medium (here, print newspapers), their degree of adoption of a newer medium (mobile devices), and their attitudes about the importance of professional news sources, influence their use of mobile devices for communication functions including entertainment, interpersonal communication, following news, financial tran…
Nature Activities in Urban Parks to Encourage Curiosity and Scientific Problem-Solving Ability in Kindergarteners
This study was conducted based on the fact that children in institutions for early childhood education located in cities lack the opportunity to experience nature. Therefore, urban parks are where it is possible to observe nature and natural environment, through which we examined the effects of nature activities on kindergarten children's curiosity and scientific problem-solving ability. The subjects of this study were 5-years old kindergarten ch…
Perceived online social support for Parkinson’s disease patients
This study investigated the effects of two types of perceived online social support (i.e., informational support and emotional support) on Parkinson’s disease patients’ psychological quality of life. Also, this study examined the mediating effects of uncertainty between perceived informational support and psychological quality life, and the mediating effects of contentment between perceived emotional support and psychological quality of life. Par…
Under the Influence
Social media influencers (SMIs) are now a significant element in organizations’ marketing mix. However, there has been little attention paid to how SMIs might change the way people process a commercial specifically designed to enhance corporate reputation. Three studies were conducted to understand possible influencer impacts on how people respond to commercials designed to enhance corporate reputation. In Study 1, we found that when a commercial…
Advertising during Covid-19
This study seeks to examine under what circumstances brand advertising that advocated for socially desirable behaviors (e.g., mask wearing) during the COVID-19 pandemic may be successful in increasing the intention to engage in such behaviors. In doing so, we examine the effectiveness of real brands' persuasive attempts via activist advertising, focusing on messages used in real advertisements that may cause psychological reactance. Using a 2 (me…
Covid-19 Communication Ecology
The COVID-19 outbreak began in December 2019 and soon became a global pandemic, resulting in major public health consequences for countries across the world. As the COVID-19 outbreak evolved, individuals were challenged to understand the risk of COVID-19 and to identify ways to stay safe. This understanding was accomplished through COVID-19 communication ecologies that consist of interpersonal, organizational, and mediated communication resources…
Living in a Material World
Previous studies have mainly demonstrated negative consequences for content labeled as sponsored. Despite this, recent industry findings indicate a growing trend for sponsored content on social media. In addition, an increasing number of users suggest that such paid content would increase their likelihood of purchasing items from social media. Nonetheless, little attention has been paid to what drives consumers' purchase intention and engagement …
Testing the Extent of the ‘Immersive’ Experience
A study with 40 real TV commercials and 421 non-student participants confirmed that advertising persuasiveness could be enhanced when narratives are more relevant to a viewer and produce more vivid details. Specifically, greater ad relevance and ad vividness produced more goal facilitation, emotional engagement, and likelihood of decreased ad skepticism, resulting in more positive ad and brand attitudes. Furthermore, the results supported a moder…
Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret
One of the greatest challenges in health communication is to persuade people to enact behavior whose consequences lie in the distant future. Could the persuasiveness of a health message be increased by highlighting future regret that one may experience? Using a 2 (framing: gain vs. loss) x 3 (temporal thinking: future-thinking vs. past-thinking vs. no-thinking) factorial design, this study tested the relative effectiveness of message framing and …
The Role of Emotion in Job Search Behavior Among College Students
Korean college students preparing to enter the world of work are going through a long-term process of job searching. During the process, individuals experience various emotions, which can motivate (or demotivate) them to keep going. The present study, grounded in motivational systems theory, examined the roles of emotions in job search behavior. A sample of 116 college students, who were seeking a job for the first time, participated. Using three…
Toward Improving Working Conditions to Enhance Professionalism of Convention Workers
In recent years, the importance of professionalism of convention workers has been rapidly emerging. Therefore, the purpose of this study is to establish a strategy for strengthening the professionalism of convention workers. For this, the study investigates if there are any differences in job satisfaction and job performance based on the segmented groups of professionalism perception of convention workers. The results of factor analysis showed si…
Effects of Short-term Urban Forest Experiences by Season on Stress and Affective Response of University Students
Background and objective: University students are in a period of transition from late adolescence to adulthood, which is the time to experience new environments and roles in university. Accordingly, they may experience a great deal of stress and emotional anxiety. This study examined the changes in stress, low frequency (LF) and high frequency (HF) component, and affect of university students after short-term urban forest experience by season.Met…
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
The influencer trend, where people are often paid by brands to use, talk about and otherwise promote their products on social media has become increasingly popular. This study examines the potential interplay of perceived homophily with, perceived authenticity of an influencer and the reasons people may follow an influencer on subsequent purchase intentions of items the influencer has showcased on their Instagram account. Key findings suggest tha…
Seasonal Forest Changes of Color and Temperature
In this study, we attempted to analyze the effect of color and temperature changes in the forest environment over time on the mood and physiological state of university students. The survey was conducted four times considering forest changes such as new leaf appearance and growth, autumn leaf changes, and fallen leaves. The participants' moods and physiological states were first evaluated in an indoor environment; a second evaluation was conducte…
Softening the Blow
This study explores how social media influencers’ (SMIs) endorsements preceding commercials can increase positive response, even when sponsorship is disclosed. We employed three rhetorical frames—transparency, co-orientation, and downplaying—in a real-world test scenario involving TV commercials for two energy corporations with problematic reputations. A national survey with 644 respondents revealed that each rhetorical frame significantly bolste…
Altercast framing with assertive sustainability messages
Advertisers often use assertive messages because they minimize ambiguity, are attention-grabbing, and encourage behavioural compliance, making them a popular message design strategy in sustainability advertising. However, assertive messages often backfire for ‘non-green’ or lower environmental concern (LEC) consumers, generating more negative attitudes toward the ad sponsor and entrenching existing behaviours. Advertisers employ subtle phrasing t…
Novelty vs. trust in virtual influencers
This research explores influencer trustworthiness and stimulus novelty as important paths for the effectiveness of virtual influencers. We compare human-like virtual influencers (HVIs) and anime-like virtual influencers (AVIs) operating either with sponsorship disclosure or non-disclosure. In two experiments, we found that HVI (vs. AVIs) produced higher content engagement and purchase intent via greater influencer trustworthiness only when sponso…
AI chatbot interventions in combatting marijuana-impaired driving
This study explores the effectiveness of AI chatbots in public safety advertising campaigns against marijuana-impaired driving, specifically focusing on the role of hypocrisy induction, gender, and linguistic styles. In our online experiment, participants engaged with a chatbot delivering either hypocrisy-inducing or neutral messages about driving under marijuana influence. The chatbot, characterized as male or female, utilized either formal or c…
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition
Brands are increasingly integrating non-fungible tokens (NFTs) into their marketing tactics, aiming to bolster brand awareness and expand their influence in the metaverse. However, there is limited understanding of the factors that motivate consumers to purchase NFT products and the effective advertising strategies in this context. This paper addresses this gap by examining the influence of self-discrepancy on consumer reactions to NFT advertisem…
Sponsorship Disclosure in Virtual Influencer Marketing
This study evaluates how sponsorship disclosure affects users’ parasocial interaction with virtual influencers (VIs). Sentiment analysis of 48,147 comments (sponsored = 20,411, non-sponsored = 27,736) indicated that users expressed more positive sentiment toward the VI’s sponsorship disclosure. Topic modeling revealed that, regardless of sponsorship disclosure, users were confused about the VI’s identity and expressed mixed emotions. Users also b…
Life Transitions Influence Response to Ad Repetition
This research examines how the context of a life transition influences response to ad repetition. Four experiments show that consumers in a life transition (vs. not in a life transition) exhibit sustained ad enjoyment and favorable brand attitudes after multiple exposures to the same ad. When faced with the uncertainty inherent in life transitions, consumers choose to exploit predictable benefits from a pleasurable repeat advertising experience (…
Trends in psychotropic use among older adults with dementia in Korean long-term care hospitals across the Covid-19 pandemic
Background: Disruptions to routine care and non-pharmacological interventions during the COVID-19 pandemic placed significant stress on dementia care in South Korea's long-term care (LTC) hospitals, which operate under a medicalized, insurance-integrated structure with high reliance on pharmacologic symptom management. However, limited research has examined whether psychotropic use increased in Korean LTC hospitals during the pandemic and whether…
Psychology (22 obras) · Social Psychology (19 obras) · Business (15 obras) · Advertising (13 obras) · Computer Science (11 obras) · Political science (10 obras) · Consumer Behavior in Brand Consumption and Identification (8 obras) · Digital Marketing and Social Media (8 obras) · Marketing (7 obras) · Media Influence and Health (6 obras)