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Chihling Liu

Datos Biográficos

ID3600977
NOMBREChihling Liu
NOMBRESChihling
APELLIDOLiu
FIRMALIU C
AFILIACIONESUniversity of Southern California
ORCID0000-0002-8290-1261
VERIFICADOSí
TOTAL DE OBRAS3
TOTAL DE CITAS5
TOTAL COMO AUTOR3
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2022
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H1
  • Women’s Reception of Male Celebrities in Beauty Advertising

    Open Access•Lijun Gong, Chihling Liu•ARTICLE•Journal of Advertising•2026

    This study examines how Chinese female consumers interpret portrayals of male celebrities in gynocentric beauty advertising, contributing to research on femvertising and inclusive advertising. Drawing on reader response theory, audience reception theory, and feminist literary criticism, it explores how male objectification is decoded in a marketplace shaped by postfeminist consumer culture and authoritarian cultural governance. Findings reveal th…

  • Gift Giving in Enduring Dyadic Relationships

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referencias: 78

    This article investigates the dynamics of long-term gift exchange between British mothers and their adult daughters, delving into the processes behind dyadic gift giving. Through 54 comprehensive interviews, we elaborate the micropolitics that characterize these dynamics. Micropolitics refers to the subtle, everyday interactions, including gift exchange, that shape the ongoing negotiation of roles and the management of conflict or consensus withi…

  • Courtesy Stigma Management

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referencias: 92

    Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…

  • Courtesy Stigma Management

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referencias: 92

    Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…

  • Gift Giving in Enduring Dyadic Relationships

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referencias: 78

    This article investigates the dynamics of long-term gift exchange between British mothers and their adult daughters, delving into the processes behind dyadic gift giving. Through 54 comprehensive interviews, we elaborate the micropolitics that characterize these dynamics. Micropolitics refers to the subtle, everyday interactions, including gift exchange, that shape the ongoing negotiation of roles and the management of conflict or consensus withi…

  • Courtesy Stigma Management

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referencias: 92

    Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…

  • Gift Giving in Enduring Dyadic Relationships

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referencias: 78

    This article investigates the dynamics of long-term gift exchange between British mothers and their adult daughters, delving into the processes behind dyadic gift giving. Through 54 comprehensive interviews, we elaborate the micropolitics that characterize these dynamics. Micropolitics refers to the subtle, everyday interactions, including gift exchange, that shape the ongoing negotiation of roles and the management of conflict or consensus withi…

  • Women’s Reception of Male Celebrities in Beauty Advertising

    Open Access•Lijun Gong, Chihling Liu•ARTICLE•Journal of Advertising•2026

    This study examines how Chinese female consumers interpret portrayals of male celebrities in gynocentric beauty advertising, contributing to research on femvertising and inclusive advertising. Drawing on reader response theory, audience reception theory, and feminist literary criticism, it explores how male objectification is decoded in a marketplace shaped by postfeminist consumer culture and authoritarian cultural governance. Findings reveal th…

Aesthetics (2 obras) · Identity (music) (2 obras) · Political science (2 obras) · Psychology (2 obras) · Social Psychology (2 obras) · Sociology (2 obras) · Advertising campaign (1 obras) · Beauty (1 obras) · Conflict Management and Negotiation (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras)

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