Subimal Chatterjee
Datos Biográficos
| ID | 3738525 |
|---|---|
| NOMBRE | Subimal Chatterjee |
| NOMBRES | Subimal |
| APELLIDO | Chatterjee |
| FIRMA | CHATTERJEE S |
| AFILIACIONES | Binghamton University |
| VERIFICADO | No |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAS | 30 |
| TOTAL COMO AUTOR | 6 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1995 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2008 |
| ÍNDICE H | 3 |
The susceptibility of mental accounting principles to evaluation mode effects
The present research shows that the predictions and outcomes of mental‐accounting tests depend on whether preferences are measured separately (one at a time) or jointly (comparatively). Across five studies, we show that joint evaluation weakens some decision biases (the theater ticket problem, the calculator and jacket problem), but exacerbates others (the basketball game problem). Joint evaluations serve as a check on whether people think the an…
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
The authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets. The authors examine the process through which critics affect box office revenue, that is, whether they influence the decision of the film going public (their role as influencers), merely predict the decision (their role as predictors), or do both. They find that both positive and negative reviews are correlated…
The differential processing of price in gains and losses
Perhaps the most fundamental principle of decision theory is that more money is preferred to less: the principle of desired wealth. Based on this and other principles such as reference dependence and loss aversion, researchers have derived and demonstrated mental accounting (MA) rules for multiple outcome situations. Experiment 1 tested the invariance of the desired wealth principle and two mental accounting rules (mixed gain, e.g. $100 gain and …
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Studies of grocery sales show that consumers of store brands switch to (price) discounted national brands more than consumers of national brands switch to discounted store brands. Such asymmetric price competition can be explained with numerous mechanisms proposed here and elsewhere. We report a choice experiment that replicates asymmetric price competition favoring higher-quality competitors and demonstrates asymmetric quality competition favori…
Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands
Prior research demonstrates that adding decoys to choice sets can increase choice shares of brands similar to decoys while reducing shares of brands dissimilar to decoys. Such effects have been dubbed attraction effects and violate the principles of independence of irrelevant alternatives (HA) and regularity. We report a meta-analysis that, in addition to revealing heretofore unsupported range effects, demonstrates an effect of brand quality. Dec…
Mental Accounting and Changes in Price
Mental accounting principles for multiple events were replicated and then extended to pricing situations that were designed to moderate these principles if reference dependence is proportional (i.e., if consumers evaluate events in terms of proportional deviations from reference states rather than raw deviations). Prices were stated with or without popular percentage-based pricing frames such as “33% off.” Mental accounting principles generally p…
Mental Accounting and Changes in Price
Mental accounting principles for multiple events were replicated and then extended to pricing situations that were designed to moderate these principles if reference dependence is proportional (i.e., if consumers evaluate events in terms of proportional deviations from reference states rather than raw deviations). Prices were stated with or without popular percentage-based pricing frames such as “33% off.” Mental accounting principles generally p…
Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands
Prior research demonstrates that adding decoys to choice sets can increase choice shares of brands similar to decoys while reducing shares of brands dissimilar to decoys. Such effects have been dubbed attraction effects and violate the principles of independence of irrelevant alternatives (HA) and regularity. We report a meta-analysis that, in addition to revealing heretofore unsupported range effects, demonstrates an effect of brand quality. Dec…
The susceptibility of mental accounting principles to evaluation mode effects
The present research shows that the predictions and outcomes of mental‐accounting tests depend on whether preferences are measured separately (one at a time) or jointly (comparatively). Across five studies, we show that joint evaluation weakens some decision biases (the theater ticket problem, the calculator and jacket problem), but exacerbates others (the basketball game problem). Joint evaluations serve as a check on whether people think the an…
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Studies of grocery sales show that consumers of store brands switch to (price) discounted national brands more than consumers of national brands switch to discounted store brands. Such asymmetric price competition can be explained with numerous mechanisms proposed here and elsewhere. We report a choice experiment that replicates asymmetric price competition favoring higher-quality competitors and demonstrates asymmetric quality competition favori…
Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands
Prior research demonstrates that adding decoys to choice sets can increase choice shares of brands similar to decoys while reducing shares of brands dissimilar to decoys. Such effects have been dubbed attraction effects and violate the principles of independence of irrelevant alternatives (HA) and regularity. We report a meta-analysis that, in addition to revealing heretofore unsupported range effects, demonstrates an effect of brand quality. Dec…
Mental Accounting and Changes in Price
Mental accounting principles for multiple events were replicated and then extended to pricing situations that were designed to moderate these principles if reference dependence is proportional (i.e., if consumers evaluate events in terms of proportional deviations from reference states rather than raw deviations). Prices were stated with or without popular percentage-based pricing frames such as “33% off.” Mental accounting principles generally p…
The differential processing of price in gains and losses
Perhaps the most fundamental principle of decision theory is that more money is preferred to less: the principle of desired wealth. Based on this and other principles such as reference dependence and loss aversion, researchers have derived and demonstrated mental accounting (MA) rules for multiple outcome situations. Experiment 1 tested the invariance of the desired wealth principle and two mental accounting rules (mixed gain, e.g. $100 gain and …
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Studies of grocery sales show that consumers of store brands switch to (price) discounted national brands more than consumers of national brands switch to discounted store brands. Such asymmetric price competition can be explained with numerous mechanisms proposed here and elsewhere. We report a choice experiment that replicates asymmetric price competition favoring higher-quality competitors and demonstrates asymmetric quality competition favori…
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
The authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets. The authors examine the process through which critics affect box office revenue, that is, whether they influence the decision of the film going public (their role as influencers), merely predict the decision (their role as predictors), or do both. They find that both positive and negative reviews are correlated…
The susceptibility of mental accounting principles to evaluation mode effects
The present research shows that the predictions and outcomes of mental‐accounting tests depend on whether preferences are measured separately (one at a time) or jointly (comparatively). Across five studies, we show that joint evaluation weakens some decision biases (the theater ticket problem, the calculator and jacket problem), but exacerbates others (the basketball game problem). Joint evaluations serve as a check on whether people think the an…
Decision-Making and Behavioral Economics (5 obras) · Economics (5 obras) · Psychology (5 obras) · Business (3 obras) · Consumer Market Behavior and Pricing (3 obras) · Economic and Environmental Valuation (3 obras) · Marketing (3 obras) · Accounting (2 obras) · Advertising (2 obras) · Computer Science (2 obras)