Yuwei Jiang
Datos Biográficos
| ID | 3793175 |
|---|---|
| NOMBRE | Yuwei Jiang |
| NOMBRES | Yuwei |
| APELLIDO | Jiang |
| FIRMA | JIANG Y |
| AFILIACIONES | Hong Kong Polytechnic University |
| ORCID | 0000-0002-0770-8832 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 22 |
| TOTAL DE CITAS | 120 |
| TOTAL COMO AUTOR | 21 |
| TOTAL COMO EDITOR | 1 |
| PRIMER AÑO DE PUBLICACIÓN | 2008 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 7 |
Jiawei Yanghe Decoction alleviates pulmonary sarcoidosis by upregulating NR1D1/2 and suppressing Th17 cells
Jiawei Yanghe Decoction augments intratumoral CD8+ TIL infiltration and enhances radiotherapy efficacy in non-small cell lung cancer through CXCR3 ligand-mediated chemotaxis
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
Given the emergence of new technologies (e.g., online payment systems) and new service contexts (e.g., app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (i.e., referencing a product …
A Cognitive Study of the Naming of Chinese Herbal Medicines in the Vegetable and Fruit Sections of the Compendium of Materia Medica
Chinese herbal medicine, as a core part of traditional Chinese medicine, has names that not only carry deep historical significance but also reflect humanity's profound understanding of the characteristics and effects of these herbs. This study focuses on the naming of 55 herbal medicines from the vegetable and fruit sections of the The Compendium of Materia Medica, aiming to uncover the cognitive mechanisms behind these names. The research found…
Jiawei Yanghe Decoction attenuate allergic airway inflammation by suppressing group 2 innate lymphoid cells responses
Power and Need-for-Justification
This research reveals how a fundamental and pervasive psychological state, feeling powerful, asymmetrically impacts consumers’ construction of and response to communications. For senders, power reduces consumers’ need-for-justification and lowers the degree of support they seek and use to construct their communications. This lowered degree of support is evidenced by reduced information search, the use of fewer rational-based arguments, and a grea…
Hiding in the Crowd
This research investigates how secrecy (i.e., a state in which people have an active intention to conceal information from others) affects individuals' consumption behavior. Six studies reveal that making consumers' secrets salient increases their tendency to conform in their consumption and show that this effect is driven by the desire to avoid social attention. This effect is moderated by consumers' perceived self-control capacity. This researc…
Retracted
Company apologies require apologizers, which can take the form of one person or multiple people. Does the number of apologizers influence how consumers interpret and respond to that apology? The current research suggests that a single apologizer proves more effective than multiple apologizers because consumers tend to have a stronger empathic response towards one person than towards multiple people. Across one archival study and four experiments,…
Securing the future
This research examines when and why a threat to self-image influences saving intentions. Data from a set of seven studies, comprising a large-scale survey and 6 experiments, show that when individuals experience a self-image threat, they generate negative expectations about their future. Consequently, these individuals show a greater propensity to save money compared with nonthreatened individuals. We demonstrate that this effect diverges from th…
Filling an Empty Self
This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…
Room for Opportunity
Although marketing offers with flexible price options within a range of two endpoints (i.e., range offers) have been frequently used in various contexts, such as discount ranges, flexible pricing, and deal quotations, our understanding of how consumers react to this pricing strategy is rather limited. The current research suggests that consumers’ reaction to range marketing offers may depend on their general sense of scarcity. Eight studies show …
Social Exclusion and Consumer Switching Behavior
This study examines the effects of social exclusion on consumers’ brand and product switching behavior. Five studies were conducted, which revealed that consumers who perceive themselves as being chronically or temporarily excluded exhibit more switching behavior than their peers who do not feel socially excluded. This effect is mediated by a decreased sense of control after social exclusion. The effect disappears when the incumbent option posses…
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that circular- versus angular-logo shapes activate softness and hardness associations, respectively, and these concepts subsequently influence product/company attribute judgments through a resource-demanding imagery-generation process that utilizes the visu…
Impact of money on emotional expression
It feels fluent, but not right
Imagining Yourself in the Scene
Consumers often imagine themselves in a scene and engage in such self-imagery while processing information. The goals that they have when they engage in such imagery (e.g., a goal to construct a story of the experience vs. a goal to acquire information) can influence how the mental images they generate affect judgments. When pictures from very different perspectives are provided, those trying to imagine themselves in the scene in order to create …
Power and Action Orientation
Building on an action-orientation perspective of power, original hypotheses regarding power and consumer switching behavior are presented. Because high power is associated with a readiness to act, and switching behavior often requires taking action in some form, inducing consumers to feel powerful is hypothesized to increase consumer switching. Multiple experiments provide support for this perspective along with evidence for the process via both …
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financia…
Contrast and Assimilation Effects of Processing Fluency
As processing difficulty associated with a product increases, information about a subsequently encountered product becomes easier to process, leading to more favorable evaluations of it (a contrast effect). If, however, the two products are categorized as part of the same overall experience, then the negative feelings elicited by increased processing difficulty of the first product transfer to the second product, leading to more unfavorable evalu…
The role of visual perspective in information processing
Condom embarrassment
This study investigates embarrassment related to condom purchase, carrying, storage, use, and disposal in three countries. We identify the consequences of purchase embarrassment for condom use and explore strategies that individuals use to cope with purchase-related embarrassment. Surveys were distributed in Shanghai, China and Seoul, Republic of Korea based on a survey developed and previously distributed in Vancouver, Canada. Despite different …
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive res…
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that circular- versus angular-logo shapes activate softness and hardness associations, respectively, and these concepts subsequently influence product/company attribute judgments through a resource-demanding imagery-generation process that utilizes the visu…
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financia…
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive res…
Imagining Yourself in the Scene
Consumers often imagine themselves in a scene and engage in such self-imagery while processing information. The goals that they have when they engage in such imagery (e.g., a goal to construct a story of the experience vs. a goal to acquire information) can influence how the mental images they generate affect judgments. When pictures from very different perspectives are provided, those trying to imagine themselves in the scene in order to create …
Social Exclusion and Consumer Switching Behavior
This study examines the effects of social exclusion on consumers’ brand and product switching behavior. Five studies were conducted, which revealed that consumers who perceive themselves as being chronically or temporarily excluded exhibit more switching behavior than their peers who do not feel socially excluded. This effect is mediated by a decreased sense of control after social exclusion. The effect disappears when the incumbent option posses…
Contrast and Assimilation Effects of Processing Fluency
As processing difficulty associated with a product increases, information about a subsequently encountered product becomes easier to process, leading to more favorable evaluations of it (a contrast effect). If, however, the two products are categorized as part of the same overall experience, then the negative feelings elicited by increased processing difficulty of the first product transfer to the second product, leading to more unfavorable evalu…
Impact of money on emotional expression
Power and Action Orientation
Building on an action-orientation perspective of power, original hypotheses regarding power and consumer switching behavior are presented. Because high power is associated with a readiness to act, and switching behavior often requires taking action in some form, inducing consumers to feel powerful is hypothesized to increase consumer switching. Multiple experiments provide support for this perspective along with evidence for the process via both …
Filling an Empty Self
This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…
The role of visual perspective in information processing
Securing the future
This research examines when and why a threat to self-image influences saving intentions. Data from a set of seven studies, comprising a large-scale survey and 6 experiments, show that when individuals experience a self-image threat, they generate negative expectations about their future. Consequently, these individuals show a greater propensity to save money compared with nonthreatened individuals. We demonstrate that this effect diverges from th…
Room for Opportunity
Although marketing offers with flexible price options within a range of two endpoints (i.e., range offers) have been frequently used in various contexts, such as discount ranges, flexible pricing, and deal quotations, our understanding of how consumers react to this pricing strategy is rather limited. The current research suggests that consumers’ reaction to range marketing offers may depend on their general sense of scarcity. Eight studies show …
It feels fluent, but not right
Hiding in the Crowd
This research investigates how secrecy (i.e., a state in which people have an active intention to conceal information from others) affects individuals' consumption behavior. Six studies reveal that making consumers' secrets salient increases their tendency to conform in their consumption and show that this effect is driven by the desire to avoid social attention. This effect is moderated by consumers' perceived self-control capacity. This researc…
Power and Need-for-Justification
This research reveals how a fundamental and pervasive psychological state, feeling powerful, asymmetrically impacts consumers’ construction of and response to communications. For senders, power reduces consumers’ need-for-justification and lowers the degree of support they seek and use to construct their communications. This lowered degree of support is evidenced by reduced information search, the use of fewer rational-based arguments, and a grea…
Condom embarrassment
This study investigates embarrassment related to condom purchase, carrying, storage, use, and disposal in three countries. We identify the consequences of purchase embarrassment for condom use and explore strategies that individuals use to cope with purchase-related embarrassment. Surveys were distributed in Shanghai, China and Seoul, Republic of Korea based on a survey developed and previously distributed in Vancouver, Canada. Despite different …
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive res…
The role of visual perspective in information processing
Contrast and Assimilation Effects of Processing Fluency
As processing difficulty associated with a product increases, information about a subsequently encountered product becomes easier to process, leading to more favorable evaluations of it (a contrast effect). If, however, the two products are categorized as part of the same overall experience, then the negative feelings elicited by increased processing difficulty of the first product transfer to the second product, leading to more unfavorable evalu…
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financia…
Impact of money on emotional expression
It feels fluent, but not right
Imagining Yourself in the Scene
Consumers often imagine themselves in a scene and engage in such self-imagery while processing information. The goals that they have when they engage in such imagery (e.g., a goal to construct a story of the experience vs. a goal to acquire information) can influence how the mental images they generate affect judgments. When pictures from very different perspectives are provided, those trying to imagine themselves in the scene in order to create …
Power and Action Orientation
Building on an action-orientation perspective of power, original hypotheses regarding power and consumer switching behavior are presented. Because high power is associated with a readiness to act, and switching behavior often requires taking action in some form, inducing consumers to feel powerful is hypothesized to increase consumer switching. Multiple experiments provide support for this perspective along with evidence for the process via both …
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that circular- versus angular-logo shapes activate softness and hardness associations, respectively, and these concepts subsequently influence product/company attribute judgments through a resource-demanding imagery-generation process that utilizes the visu…
Social Exclusion and Consumer Switching Behavior
This study examines the effects of social exclusion on consumers’ brand and product switching behavior. Five studies were conducted, which revealed that consumers who perceive themselves as being chronically or temporarily excluded exhibit more switching behavior than their peers who do not feel socially excluded. This effect is mediated by a decreased sense of control after social exclusion. The effect disappears when the incumbent option posses…
Securing the future
This research examines when and why a threat to self-image influences saving intentions. Data from a set of seven studies, comprising a large-scale survey and 6 experiments, show that when individuals experience a self-image threat, they generate negative expectations about their future. Consequently, these individuals show a greater propensity to save money compared with nonthreatened individuals. We demonstrate that this effect diverges from th…
Filling an Empty Self
This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…
Room for Opportunity
Although marketing offers with flexible price options within a range of two endpoints (i.e., range offers) have been frequently used in various contexts, such as discount ranges, flexible pricing, and deal quotations, our understanding of how consumers react to this pricing strategy is rather limited. The current research suggests that consumers’ reaction to range marketing offers may depend on their general sense of scarcity. Eight studies show …
Retracted
Company apologies require apologizers, which can take the form of one person or multiple people. Does the number of apologizers influence how consumers interpret and respond to that apology? The current research suggests that a single apologizer proves more effective than multiple apologizers because consumers tend to have a stronger empathic response towards one person than towards multiple people. Across one archival study and four experiments,…
Hiding in the Crowd
This research investigates how secrecy (i.e., a state in which people have an active intention to conceal information from others) affects individuals' consumption behavior. Six studies reveal that making consumers' secrets salient increases their tendency to conform in their consumption and show that this effect is driven by the desire to avoid social attention. This effect is moderated by consumers' perceived self-control capacity. This researc…
Power and Need-for-Justification
This research reveals how a fundamental and pervasive psychological state, feeling powerful, asymmetrically impacts consumers’ construction of and response to communications. For senders, power reduces consumers’ need-for-justification and lowers the degree of support they seek and use to construct their communications. This lowered degree of support is evidenced by reduced information search, the use of fewer rational-based arguments, and a grea…
A Cognitive Study of the Naming of Chinese Herbal Medicines in the Vegetable and Fruit Sections of the Compendium of Materia Medica
Chinese herbal medicine, as a core part of traditional Chinese medicine, has names that not only carry deep historical significance but also reflect humanity's profound understanding of the characteristics and effects of these herbs. This study focuses on the naming of 55 herbal medicines from the vegetable and fruit sections of the The Compendium of Materia Medica, aiming to uncover the cognitive mechanisms behind these names. The research found…
Jiawei Yanghe Decoction attenuate allergic airway inflammation by suppressing group 2 innate lymphoid cells responses
Jiawei Yanghe Decoction alleviates pulmonary sarcoidosis by upregulating NR1D1/2 and suppressing Th17 cells
Jiawei Yanghe Decoction augments intratumoral CD8+ TIL infiltration and enhances radiotherapy efficacy in non-small cell lung cancer through CXCR3 ligand-mediated chemotaxis
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
Given the emergence of new technologies (e.g., online payment systems) and new service contexts (e.g., app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (i.e., referencing a product …
Psychology (17 obras) · Social Psychology (13 obras) · Computer Science (9 obras) · Business (6 obras) · Economics (6 obras) · Cognitive psychology (5 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras) · Death Anxiety and Social Exclusion (5 obras) · Medicine (5 obras) · Product (mathematics) (5 obras)