Per Ledin
Datos Biográficos
| ID | 3857488 |
|---|---|
| NOMBRE | Per Ledin |
| NOMBRES | Per |
| APELLIDO | Ledin |
| FIRMA | LEDIN P |
| AFILIACIONES | Södertörn University |
| ORCID | 0000-0002-3176-7226 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 21 |
| TOTAL DE CITAS | 142 |
| TOTAL COMO AUTOR | 21 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1996 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 5 |
How the nature of social media platforms supports faulty knowledge production by influencers
Using the case of nutrition influencers on Chinese Weibo, this paper considers how social media platforms shape knowledge production and the representation of expertise. It is known that members of the public now mainly obtain information about health, illness on social media, chiefly through social media influencers. This creates concern for health professionals, given that such information tends to be highly misleading. Here we use multimodal c…
Management discourse in university administrative documents in Sweden
Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed …
Why digital administrative systems create extra work and demoralize us
Introduction to Multimodal Analysis
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary …
The misleading nature of flow charts and diagrams in organizational communication
It has become common to find diagrams and flow-charts used in our organizations to illustrate the nature of processes, what is involved and how it happens, or to show how parts of the organization interrelate to each other and work together. Such diagrams are used as they are thought to help visualization and simplify things in order to represent the essence of a particular situation, the core features. In this paper, using a social semiotic appr…
Den multimodala sakprosan
Alla sakprosatexter är multimodala, och denna artikel diskuterar relationen mellan sakprosaforskning och multimodalitetsforskning. Artikeln adresserar två frågor: Hur kan forskning om multimodalitet och sakprosa stimulera varandra? och Hur förhåller sig nordisk sakprosaforskning till en vidare multimodal forsknings-tradition? För att besvara dessa frågor tecknar artikeln multimodalitetstraditionens utveckling samt härleder sakprosabegreppets ursp…
Replacing actual political activism with ethical shopping
Final reply
Doing Visual Analysis
Doing critical discourse studies with multimodality
In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which they carry. However, much of multimodality is itself based closely on one theory of language called Systemic Functional Linguistics (SFL). And despite calls from some scholars there has been no real inte…
Forty years of Ikea kitchens and the rise of a neoliberal control of domestic space
This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of …
Play and Imitation
This article targets the multimodal character of children’s play and its potential for scaffolding second-language development. We follow children who are newcomers to a Swedish preschool and analyze their interactions. Play is, we argue, based on rules or tacit agreements between children, originating in the human capacity of imitation, and creates an opportunity to test out cultural patterns. Despite their limited language abilities, the childr…
The neoliberal definition of “elite space” in Ikea kitchens
This paper carries out a social semiotic analysis of an IKEA commercial to show how their contemporary kitchens, despite being market for those on a more modest budget, present an aspirational form of elite space, constructed on the basis of ideas, values and priorities favored by a neoliberal ideology. Using the notions of new writing and technologization, and carrying out an analysis of form, texture and color, we show how the kitchen, its occu…
Uncivility on the web
This paper explores the connection between the rise of new types of online uncivil discourses and the recent success of populism. While discussions on the upsurge of populism have centred on institutionalised politics and politicians, only limited attention has been paid to how the success of the former and the latter was propelled by developments outside of the political realm narrowly conceived. Our interest is therefore in the rise of uncivil …
Performance management discourse and the shift to an administrative logic of operation
This paper, using multimodal critical discourse analysis, explores a chain of performance management documents in a university which aim to meet the goal of increasing output and excellence. A system of performance management developed by Kaplan and Norton in the 1990s, which enables both tangible and also “intangible assets” such as “quality” and “excellence” to be monitored and measured, is now used fairly universally to structure the running o…
The evolution of performance management discourse in corporate strategy diagrams for public institutions
Strategic diagrams and the technologization of culture
Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities – where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagr…
Listans och tabellens semiotik
Huvudsyftet med denna artikel är teoretiskt. Jag undersöker listans och tabellens semiotik och visar vilket meningsskapande listor och tabeller lägger upp för. För att förstå listan och tabellen går jag både till skriftens uppkomst hos människan (fylogenesen) och skriftens utveckling hos barnet (ontogenesen). På så vis kan jag belysa hur dessa semiotiska verktyg ur ett historiskt och materiellt perspektiv blivit lämpade för vissa men inte andra s…
How Lists, Bullet Points and Tables Recontextualize Social Practice
In critical discourse analysis, we have learned much about the nature of the marketized language that now dominates public institutions such as universities, playing a role in changing their identities. But less is known about the processes whereby this language enters the everyday practices of these institutions through documents that are used to manage teaching and research. What is the role of language in the shift to the way these activities …
A discourse–design approach to multimodality
This paper takes a discourse–design approach to communication, providing a framework as to how this should be done. Design here is how individuals and institutions realize their interests in the world. We show how it is fruitful to link design more closely to the way discourse has been used in critical studies which draws attention to the motivated use of design, for thinking about design in terms of socio-political context. Due to their affordan…
The Prime Minister, Ingvar Carlsson, He or Ingvar? Anaphoric Expressions in Newspaper Discourse
This paper deals with anaphoric expressions in news reports. It is argued that many aspects of discourse anaphora cannot be accounted for within the dominant cognitive paradigm, where anaphoric NPs are conceived of as representations of invariant and universal psychological phenomena. As demonstrated in the paper, anaphoric NPs are intertwined with different social and ideological processes. Anaphoric NPs can for example be used to individuate th…
Uncivility on the web
This paper explores the connection between the rise of new types of online uncivil discourses and the recent success of populism. While discussions on the upsurge of populism have centred on institutionalised politics and politicians, only limited attention has been paid to how the success of the former and the latter was propelled by developments outside of the political realm narrowly conceived. Our interest is therefore in the rise of uncivil …
Doing critical discourse studies with multimodality
In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which they carry. However, much of multimodality is itself based closely on one theory of language called Systemic Functional Linguistics (SFL). And despite calls from some scholars there has been no real inte…
A discourse–design approach to multimodality
This paper takes a discourse–design approach to communication, providing a framework as to how this should be done. Design here is how individuals and institutions realize their interests in the world. We show how it is fruitful to link design more closely to the way discourse has been used in critical studies which draws attention to the motivated use of design, for thinking about design in terms of socio-political context. Due to their affordan…
How Lists, Bullet Points and Tables Recontextualize Social Practice
In critical discourse analysis, we have learned much about the nature of the marketized language that now dominates public institutions such as universities, playing a role in changing their identities. But less is known about the processes whereby this language enters the everyday practices of these institutions through documents that are used to manage teaching and research. What is the role of language in the shift to the way these activities …
The neoliberal definition of “elite space” in Ikea kitchens
This paper carries out a social semiotic analysis of an IKEA commercial to show how their contemporary kitchens, despite being market for those on a more modest budget, present an aspirational form of elite space, constructed on the basis of ideas, values and priorities favored by a neoliberal ideology. Using the notions of new writing and technologization, and carrying out an analysis of form, texture and color, we show how the kitchen, its occu…
Replacing actual political activism with ethical shopping
Why digital administrative systems create extra work and demoralize us
Forty years of Ikea kitchens and the rise of a neoliberal control of domestic space
This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of …
The evolution of performance management discourse in corporate strategy diagrams for public institutions
Strategic diagrams and the technologization of culture
Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities – where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagr…
How the nature of social media platforms supports faulty knowledge production by influencers
Using the case of nutrition influencers on Chinese Weibo, this paper considers how social media platforms shape knowledge production and the representation of expertise. It is known that members of the public now mainly obtain information about health, illness on social media, chiefly through social media influencers. This creates concern for health professionals, given that such information tends to be highly misleading. Here we use multimodal c…
Final reply
The Prime Minister, Ingvar Carlsson, He or Ingvar? Anaphoric Expressions in Newspaper Discourse
This paper deals with anaphoric expressions in news reports. It is argued that many aspects of discourse anaphora cannot be accounted for within the dominant cognitive paradigm, where anaphoric NPs are conceived of as representations of invariant and universal psychological phenomena. As demonstrated in the paper, anaphoric NPs are intertwined with different social and ideological processes. Anaphoric NPs can for example be used to individuate th…
Listans och tabellens semiotik
Huvudsyftet med denna artikel är teoretiskt. Jag undersöker listans och tabellens semiotik och visar vilket meningsskapande listor och tabeller lägger upp för. För att förstå listan och tabellen går jag både till skriftens uppkomst hos människan (fylogenesen) och skriftens utveckling hos barnet (ontogenesen). På så vis kan jag belysa hur dessa semiotiska verktyg ur ett historiskt och materiellt perspektiv blivit lämpade för vissa men inte andra s…
How Lists, Bullet Points and Tables Recontextualize Social Practice
In critical discourse analysis, we have learned much about the nature of the marketized language that now dominates public institutions such as universities, playing a role in changing their identities. But less is known about the processes whereby this language enters the everyday practices of these institutions through documents that are used to manage teaching and research. What is the role of language in the shift to the way these activities …
A discourse–design approach to multimodality
This paper takes a discourse–design approach to communication, providing a framework as to how this should be done. Design here is how individuals and institutions realize their interests in the world. We show how it is fruitful to link design more closely to the way discourse has been used in critical studies which draws attention to the motivated use of design, for thinking about design in terms of socio-political context. Due to their affordan…
Performance management discourse and the shift to an administrative logic of operation
This paper, using multimodal critical discourse analysis, explores a chain of performance management documents in a university which aim to meet the goal of increasing output and excellence. A system of performance management developed by Kaplan and Norton in the 1990s, which enables both tangible and also “intangible assets” such as “quality” and “excellence” to be monitored and measured, is now used fairly universally to structure the running o…
The evolution of performance management discourse in corporate strategy diagrams for public institutions
Strategic diagrams and the technologization of culture
Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities – where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagr…
Play and Imitation
This article targets the multimodal character of children’s play and its potential for scaffolding second-language development. We follow children who are newcomers to a Swedish preschool and analyze their interactions. Play is, we argue, based on rules or tacit agreements between children, originating in the human capacity of imitation, and creates an opportunity to test out cultural patterns. Despite their limited language abilities, the childr…
The neoliberal definition of “elite space” in Ikea kitchens
This paper carries out a social semiotic analysis of an IKEA commercial to show how their contemporary kitchens, despite being market for those on a more modest budget, present an aspirational form of elite space, constructed on the basis of ideas, values and priorities favored by a neoliberal ideology. Using the notions of new writing and technologization, and carrying out an analysis of form, texture and color, we show how the kitchen, its occu…
Uncivility on the web
This paper explores the connection between the rise of new types of online uncivil discourses and the recent success of populism. While discussions on the upsurge of populism have centred on institutionalised politics and politicians, only limited attention has been paid to how the success of the former and the latter was propelled by developments outside of the political realm narrowly conceived. Our interest is therefore in the rise of uncivil …
Doing Visual Analysis
Doing critical discourse studies with multimodality
In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which they carry. However, much of multimodality is itself based closely on one theory of language called Systemic Functional Linguistics (SFL). And despite calls from some scholars there has been no real inte…
Forty years of Ikea kitchens and the rise of a neoliberal control of domestic space
This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of …
Den multimodala sakprosan
Alla sakprosatexter är multimodala, och denna artikel diskuterar relationen mellan sakprosaforskning och multimodalitetsforskning. Artikeln adresserar två frågor: Hur kan forskning om multimodalitet och sakprosa stimulera varandra? och Hur förhåller sig nordisk sakprosaforskning till en vidare multimodal forsknings-tradition? För att besvara dessa frågor tecknar artikeln multimodalitetstraditionens utveckling samt härleder sakprosabegreppets ursp…
Replacing actual political activism with ethical shopping
Final reply
Introduction to Multimodal Analysis
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary …
The misleading nature of flow charts and diagrams in organizational communication
It has become common to find diagrams and flow-charts used in our organizations to illustrate the nature of processes, what is involved and how it happens, or to show how parts of the organization interrelate to each other and work together. Such diagrams are used as they are thought to help visualization and simplify things in order to represent the essence of a particular situation, the core features. In this paper, using a social semiotic appr…
Why digital administrative systems create extra work and demoralize us
Management discourse in university administrative documents in Sweden
Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed …
How the nature of social media platforms supports faulty knowledge production by influencers
Using the case of nutrition influencers on Chinese Weibo, this paper considers how social media platforms shape knowledge production and the representation of expertise. It is known that members of the public now mainly obtain information about health, illness on social media, chiefly through social media influencers. This creates concern for health professionals, given that such information tends to be highly misleading. Here we use multimodal c…
Sociology (16 obras) · Computer Science (13 obras) · Political science (12 obras) · Epistemology (10 obras) · Linguistics (10 obras) · Politics (10 obras) · Discourse Analysis in Language Studies (9 obras) · Ideology (7 obras) · Law (7 obras) · Law (6 obras)