Abiodun Salawu
Datos Biográficos
| ID | 3913617 |
|---|---|
| NOMBRE | Abiodun Salawu |
| NOMBRES | Abiodun |
| APELLIDO | Salawu |
| FIRMA | SALAWU A |
| AFILIACIONES | North-West University |
| ORCID | 0000-0002-1687-4621 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 56 |
| TOTAL DE CITAS | 29 |
| TOTAL COMO AUTOR | 52 |
| TOTAL COMO EDITOR | 4 |
| PRIMER AÑO DE PUBLICACIÓN | 2004 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 3 |
AI-driven transformation in ethnic news media
In many countries of the world, ethnic news media is undergoing technological transformation, resulting in the ways news is produced and disseminated. Therefore, the state of ethnic news media is much different today, with increased accessibility of news and audience engagement. The AI-driven technological developments have given rise to new conceptual frameworks and research agendas, underlining the need to explore AI-generated news and its far-…
Impact of digital media on language revitalization
The United Nations Educational, Scientific, and Cultural Organization (UNESCO) has identified the Igbo language as critically threatened. The language has low linguistic and social profiles, which make it unappealing to producers and advertisers and limit its access to the mass media. Given the growing effectiveness of digital media to revitalize threatened languages, this research examines the impact a new media platform might have on Igbo langu…
Perspectives of selected Lagos State residents on Nigeria newspapers’ coverage of crime on the gratification of their safety information need
Insecurity to lives and property in Nigeria continues unabated through crime perpetration of all kinds. All forms of violent crimes and property crimes are reported in the newspapers virtually on daily basis. Concerned by what the feelings of the audience could be on the resonating outcome of Nigerian newspapers’ crime reportage, the attendant palpable fear, anxiety, a sense of insecurity and whether or not the newspapers’ crime stories gratified…
Wikipedia and indigenous language preservation
The survival of a language is important for several reasons, some of which are to maintain cultural identity, tradition and wisdom. Therefore, people always try to protect their cultural identity, tradition, and wisdom, thus preserving and promoting their languages. Similarly, indigenous languages, Setswana and Punjabi face challenges in preservation and promotion in this digital world, but their survival is important for preserving cultural iden…
African films and languages
This editorial explores the usage of African languages in African cinemas using insights from scholars such as Ngugi wa Thiong’o. Such an exploration is significant given this themed edition’s main argument that African films play a vital role in exporting African culture to the world. These films also function as a tool for self-representation in the context where African stories have largely been misrepresented, neglected or distorted in mainst…
Effectiveness of YouTube in the learning and preservation of the Yoruba language in Nigeria
This study investigated YouTube’s effectiveness in the learning and preservation of the Yoruba language among youths of Ota, Ogun State, Nigeria. Data was collected through a mixed-methods approach using a survey and content analysis. Findings demonstrate the awareness (85%) of opportunities for language learning and preservation on YouTube. Furthermore, most respondents (80%) had a positive attitude towards Yoruba language preservation and learn…
Exploring the role of digital media in the intergenerational transmission of the Igbo language
English colonialism minoritised the Igbo language, but it was a low level of intergenerational transmission, among other fringe factors, that ultimately endangered it. Since the language has a scanty presence in the broadcast media, and it has totally lost the print media domain, any hope of revitalising it lies with the emerging new media networks. Using mixed methods, this study gauges the extent to which a new media organisation has encouraged…
Bridging cultural gaps in health communication
Infectious diseases such as monkeypox have continued to pose significant threats to global health, demanding effective strategies for prevention and control. Existing studies have primarily focused on monkeypox clinical analysis, with less attention given to adopting indigenous languages as a health communication for proper behavioural practices. This study investigated the usage of indigenous language as a health communication strategy for the p…
Reimagining the future of African indigenous knowledge systems in gamified applications
Preserving and Promoting Indigenous Languages
A treasure of knowledge is lost when a language dies and it is irretrievable. While the majority of indigenous languages are endangered, it is difficult for these languages to survive in the 21st century socially diverse world. This study examines the role of social media in the preservation and promotion of indigenous languages, particularly Punjabi and Setswana, within the context of social media platforms Facebook and X (formally called Twitte…
Press and Politics
The article looks into the journalism of Solomon Thekisho Plaatje (popularly known as Sol Plaatje) and his contributions to the early South African black press and politics. Sol Plaatje remains one of South Africa's most important political and literary figures. He was a pioneer of black press in South Africa. He was a spokesman of his people and an opinion leader among them. He was the first Secretary of the South African Native National Congres…
Marketing Communication in African Languages
Sustainability of Select Indigenous-Language Newspapers Through Advertising in Nigeria
This study investigated the sustainability of select Indigenous-language newspapers through advertising, emphasising the success stories of Alaroye and Aminiya nespapers. No prior study has examined the success stories of these Indigenous-language newspapers and their sustainability through advertising. Previous studies focused mainly on examining the challenges faced by these papers but paid no attention to the successes of a few of them, thus t…
Alternative Media, Repression and the Crisis State
Zimbabwe has a tainted media history under Mugabe replete with examples of state orchestrated repression, draconian legislation, harassment of journalists and violation of their work premises. The post-November 2017 coup period is a critical reference point to understand the political economy of alternative media under the so-called 'New Dispensation' of President Mnangagwa with its promises of prodemocracy reforms. Using political economy as a t…
Community radio acceptance in rural Africa
Community radio has gained traction with the grassroots in South Africa, especially subaltern groups excluded from the public sphere during the colonial and apartheid years. This paper argues that rural audience acceptance of and participation in community radio is closely associated with indigenous language, which invokes cultural affinity. The paper used a qualitative methodology within the framework of the theories of cultural affinity to inte…
Indigenous African Popular Music, Volume 2
Indigenous African Popular Music, Volume 1
Indigenous-language Media Research in Africa
Research on indigenous-language media in Africa is often neglected for several reasons, such as an obsession with research on mainstream media that uses colonial languages of English, French and Portuguese and a general lack of scholarly interest. This semi-systematic review paper looks at the research trajectory of the last two decades, identifying gaps and proposing a new research agenda. Available research conducted from a cultural studies and…
Facebook groups as transnational counter public sphere for diasporic communities
Mainstream media tend to frame media content from the perspectives of locals and seldom in the interest of diasporic communities. However, the emergence of social media has supported the existence of online diasporic communities. Deploying insights from the concepts of alternative media, digital counter public sphere and hidden transcript, this study explores the use of Facebook groups by Zimbabwean diaspora to form transnational online communiti…
Technology Innovation and Digital Journalism Practice by Indigenous African-language Newspapers
This paper analyses institutional, contextual and human agency factors that affect technology innovation and adoption of digital journalism practices by indigenous African-language newspapers focusing on uMthunywa, Zimbabwe. uMthunywa, a legacy newspaper, positions itself as a digital-only news outlet after it was forced to stop printing in May 2020 due to a hotchpotch of political economy challenges exacerbated by the COVID-19 crisis. The concep…
An evaluation of constructive journalism in Zimbabwe
The coverage of crises such as the global health pandemic, COVID-19, is to a large extent guided by national interest, journalistic culture and editorial policies of media outlets. This article argues that the state-controlled newspaper, The Herald , in Zimbabwe deployed constructive journalism as an approach to report COVID-19. Constructive journalism is about injecting positive angles into news reports while abiding by the core news values of a…
Influence of African Indigenous language media in Covid-19 digital health messaging
COVID-19 pandemic era has further energized humans to consider their health more than before, especially in the digital age when they experience a deluge of health information. This study, therefore, examined COVID-19 digital sources, health message types and how the use of African Indigenous language media enhanced people’s utilization of coronavirus health messages. Using an online questionnaire and in-depth interview data collection methods, r…
Critical reflections on erotic content in Star FM’sCouples quality timeand Ya FM’sMoto mubhurugwa(fire in underwear)
In Shona tradition, sex education customarily occurs in gendered, compartmentalised and private contexts. Accordingly, sexually explicit representations in the public sphere are morally obnoxious. However, there has been an unpredicted upsurge of sexually explicit content in Zimbabwe’s Shona language broadcasts. This study is an evaluative and explanatory enquiry of erotic content in Star FM’s Couples quality time and Ya FM’s Moto mubhurugwa, and…
Mainstream English Language Press Journalists’ Perceptions Towards the Indigenous-Language Press in Zimbabwe
Indigenous-language media in Zimbabwe and Africa have not elicited as much academic scrutiny as the English-language media. However, there is an emerging scholarship that focuses on indigenous-language media in Zimbabwe. This scholarship focuses more on audiences and texts. This paper takes a different dimension by interrogating the perceptions of English-language newspaper journalists towards indigenous language newspapers, indigenous language n…
African language use in the digital public sphere
The widely used web search engine in Zimbabwe, Google, offers a localised webpage with an option to change the language from English to African languages for users to find information using their favoured languages. This article interrogates the practicality of the localised Google webpage which is also available in ChiShona, IsiNdebele, Chichewa and Setswana, over and above English, the main language. The enquiry employs the qualitative research…
A survey of communication effectiveness by agricultural extension in the Gweru district of Zimbabwe
Indigenous Language Media
This paper takes the position that African language pedagogy should go beyond classroom activity and the space should be enlarged to include the media of mass communication. The paper reiterates the fact that communication is a vehicle for education. The mass media, because of their general accessibility, are said to be veritable tools in popularising the use and learning of African languages that are, presently, being threatened out of existence…
A Tale of Failure
Using the electronic colonialism theory and globalisation approach, the study reflects on the distinctive features of indigenous language radio broadcasting stations in Zimbabwe. This is done in an effort to establish how the prevailing radio broadcasting landscape is limiting the use of minority languages in this multilingual nation. Studies reveal the importance of indigenous languages and expound on how radio broadcasting can effectively enhan…
Preserving and Promoting Indigenous Languages
A treasure of knowledge is lost when a language dies and it is irretrievable. While the majority of indigenous languages are endangered, it is difficult for these languages to survive in the 21st century socially diverse world. This study examines the role of social media in the preservation and promotion of indigenous languages, particularly Punjabi and Setswana, within the context of social media platforms Facebook and X (formally called Twitte…
Technology Innovation and Digital Journalism Practice by Indigenous African-language Newspapers
This paper analyses institutional, contextual and human agency factors that affect technology innovation and adoption of digital journalism practices by indigenous African-language newspapers focusing on uMthunywa, Zimbabwe. uMthunywa, a legacy newspaper, positions itself as a digital-only news outlet after it was forced to stop printing in May 2020 due to a hotchpotch of political economy challenges exacerbated by the COVID-19 crisis. The concep…
Influence of African Indigenous language media in Covid-19 digital health messaging
COVID-19 pandemic era has further energized humans to consider their health more than before, especially in the digital age when they experience a deluge of health information. This study, therefore, examined COVID-19 digital sources, health message types and how the use of African Indigenous language media enhanced people’s utilization of coronavirus health messages. Using an online questionnaire and in-depth interview data collection methods, r…
On Bended Knees
© Media Watch 11 (1) 97-118, 2020 ISSN 0976-0911 | E-ISSN 2249-8818 DOI: 10.15655/mw/2020/v11i1/49758 On Bended Knees: Investigative Journalism and Changing Media Culture in Nigeria Kevin Onyenankeya & Abiodun Salawu North-West University, South Africa Nigeria, with one of the most robust and freest media in Africa, provides a fertile ground for unencumbered
Assessing the Uniqueness of Indigenous Language in Advertising
In this paper, the researchers look at the uniqueness of indigenous language and how figurative language is used to communicate meaning in telecommunication Yoruba advertisements. There are four major telecommunication operators in Nigeria- MTN, Airtel, GLO and 9 mobile. The highest two operators with active subscribers-MTN and Airtel were chosen for this study. All MTN Yoruba advertisements and all airtel Yoruba advertisements were the populatio…
A political economy of sub-Saharan African language press
This paper attempts a typology of the models of managing local language press in sub-Saharan Africa. Two models are identified: the mainstream and the subsidiary . In the mainstream model are local language newspapers that exist as sole or main products of a media organisation. The subsidiary model consists of local language newspapers that exist as subsidiary products of a foreign (but dominant) language media organisation. The two models are es…
Alternative Media, Repression and the Crisis State
Zimbabwe has a tainted media history under Mugabe replete with examples of state orchestrated repression, draconian legislation, harassment of journalists and violation of their work premises. The post-November 2017 coup period is a critical reference point to understand the political economy of alternative media under the so-called 'New Dispensation' of President Mnangagwa with its promises of prodemocracy reforms. Using political economy as a t…
Critical reflections on erotic content in Star FM’sCouples quality timeand Ya FM’sMoto mubhurugwa(fire in underwear)
In Shona tradition, sex education customarily occurs in gendered, compartmentalised and private contexts. Accordingly, sexually explicit representations in the public sphere are morally obnoxious. However, there has been an unpredicted upsurge of sexually explicit content in Zimbabwe’s Shona language broadcasts. This study is an evaluative and explanatory enquiry of erotic content in Star FM’s Couples quality time and Ya FM’s Moto mubhurugwa, and…
A survey of communication media preferred by smallholder farmers in the Gweru District of Zimbabwe
Folk Theatre
South Africa is faced with water scarcity crisis. In recent years, conservation campaigns have emerged to encourage citizens in developing a social ethic of water conservation essential in creating sustainability of resource use. The conservation campaigns are disseminated using conventional media often with messages couched in English language with the attendant highfalutin jargon which obfuscates and limits reach and effectiveness. To this end,…
NotIwe IrohinbutUmshumayeli
Iwe Irohin Yoruba Fun Awon Ara Egba ati Yoruba, founded in 1859, is generally known in Nigerian media studies as not just the first newspaper (in any language) in Nigeria but also the first African language newspaper [Coker, I. (1968). Landmarks of the Nigerian Press. Lagos: Nigerian National Press Ltd.; Omu, F. I. A. (1978). Press and politics in Nigeria, 1880–1937. London: Longman; Akinfeleye, R. A. (1985). Religious publications: Pioneers of N…
Stunted growth
Publishing newspapers in African languages has largely been a precarious business, as many disappear no sooner than they appear on the newsstands. Several factors may be responsible for this short life-span, including apathy towards indigenous languages in Africa, which results in low patronage in terms of copy sales and advertisement placement. Yet, a number of local language newspapers actually endured, only to finally disappear after a long ti…
The Yoruba and Their Language Newspapers
The paper examines the Yourba people, their history, their language and the geography of their location, Essentially, too, the paper attempts a study of the newspapers published in the language of the Yoruba. In specific terms, it considers the origin, the nature, the operations, the impact, the problems and the prospects of the newspapers. Iwe Irohin Fun Awon Ara Egba ati Yoruba was the first Yoruba newspaper. It existed for eight years between …
Indigenous Language Media
This paper takes the position that African language pedagogy should go beyond classroom activity and the space should be enlarged to include the media of mass communication. The paper reiterates the fact that communication is a vehicle for education. The mass media, because of their general accessibility, are said to be veritable tools in popularising the use and learning of African languages that are, presently, being threatened out of existence…
The growth and development of African media studies
The paper discusses how Nigerian journalism education has been heavily influenced by the American model. Nigeria, being a former British colony, at first followed British models of vocational training in journalism. This is evident in the fact that the country's universities did not initially embrace journalism and mass communication studies. Formal university-level training in journalism only started in Nigeria in 1962, with the establishment of…
Some Preliminary Findings Concerning the Non-existence of Newspapers in the Minority Languages of Nigeria
The study sought to ascertain if the non-existence of newspapers published in the languages regarded as minor in Nigeria is due to state policy or language apathy or lack of economic viability, or a combination of some or all of these reasons. This study adopted the Historical Research method, using relevant documents and interviews as instruments. Structured interviews were conducted with some socio-linguists, media scholars and professionals, a…
The paradigm of ethical development for civilized leadership in Africa
The leadership question in Africa has, for a long time, been on the front burner. Many problems plaguing African societies have been hung on the neck of poor leadership. Excellent leadership seems to be a rarity in Africa. This perhaps explains why certain awards have been instituted to reward outstanding leadership in Africa. At times, some of these awards could not be made simply because there was no worthy candidate to be so honoured. The pape…
Communication and media studies in South Africa
This article offers some self-reflexive comments on Communication and media studies in South Africa. The discipline in South Africa, presents a very exciting and intriguing posture for the simple fact that it allows for diversity– observable in the variety of labels, emphases and curricula. Equally enviable is the currency of some aspects of the programmes offered in the country and the strong theoretical foundation of research publications. Yet …
Stunted growth
Publishing newspapers in African languages has largely been a precarious business, as many disappear no sooner than they appear on the newsstands. Several factors may be responsible for this short life-span, including apathy towards indigenous languages in Africa, which results in low patronage in terms of copy sales and advertisement placement. Yet, a number of local language newspapers actually endured, only to finally disappear after a long ti…
A Tale of Failure
Using the electronic colonialism theory and globalisation approach, the study reflects on the distinctive features of indigenous language radio broadcasting stations in Zimbabwe. This is done in an effort to establish how the prevailing radio broadcasting landscape is limiting the use of minority languages in this multilingual nation. Studies reveal the importance of indigenous languages and expound on how radio broadcasting can effectively enhan…
Oramedia as a Vehicle for Development in Africa
Oramedia as a Vehicle for Development in Africa
The paper attempts to study the ethical approach to development. Ethical paradigm believes there can be no genuine development unless the mind is refined and cultivated. The paradigm hinges its argument on the concept of Civilisationwhich is the cultivation of mind for the higher ideals of the society. With Civilisation, the society would not even be talking of development again, but Civilisation, which is an advanced and organised state of human…
A political economy of African language press
This article proposes a typology of the models of managing local language press in Africa. Two models are identified: the mainstream and the subsidiary. In the mainstream model are local language newspapers that exist as the sole or main products of a media organization. The subsidiary model consists of local language newspapers that exist as subsidiary products of a foreign (but dominant) language media organization. The two models are different…
A political economy of sub-Saharan African language press
This paper attempts a typology of the models of managing local language press in sub-Saharan Africa. Two models are identified: the mainstream and the subsidiary . In the mainstream model are local language newspapers that exist as sole or main products of a media organisation. The subsidiary model consists of local language newspapers that exist as subsidiary products of a foreign (but dominant) language media organisation. The two models are es…
NotIwe IrohinbutUmshumayeli
Iwe Irohin Yoruba Fun Awon Ara Egba ati Yoruba, founded in 1859, is generally known in Nigerian media studies as not just the first newspaper (in any language) in Nigeria but also the first African language newspaper [Coker, I. (1968). Landmarks of the Nigerian Press. Lagos: Nigerian National Press Ltd.; Omu, F. I. A. (1978). Press and politics in Nigeria, 1880–1937. London: Longman; Akinfeleye, R. A. (1985). Religious publications: Pioneers of N…
Indigenous Language Media, Language Politics and Democracy in Africa
Culture of sensationalism and indigenous language press in Zimbabwe
Indigenous language media are active spaces for the development, maintenance and renewal of indigenous languages in Africa. Juxtaposing Kwayedza and uMthunywa tabloids, which publish in Shona and Ndebele languages, alongside mainstream English language press, The Herald and The Chronicle, this study interrogates the implications of sensationalism on the structural and functional development of indigenous languages and the indigenous language pres…
Interdisciplinarity and Indigenous Language Media
Indigenous language media research by linguists in Zimbabwe is generally epitomised by animated arguments which disapprove of the dominance of English and marginalisation of indigenous languages in broadcast and print media. Considering the communicative and cultural imperatives for indigenous language media in post-independence African nation-states, including indigenous languages in the media is paramount. However, whilst the need to protect in…
Linguistic disenfranchisement, minority resistance and language revitalisation
Zimbabwe is a multicultural nation with multiple ethnolinguistic groups. Since 1980, when the country attained its independence from colonial rule, the government has struggled to fit all linguistic and cultural representations in the public domain. This resulted in disenfranchisement and disillusionment of linguistic minorities. However, the subject of ethnicity is sensitive and is to some extent associated with undertones of regionalism and div…
Media roles in disseminating strategies for teaching and learning indigenous languages
The Government of South Africa, through Act 200 of 1993 Post-apartheid Constitution, established the Language-in-Education Policy, (LIEP), which has various provisions concerning the eleven languages recognized as official indigenous languages in the country and how these languages should be used in South African schools. This policy stipulates that these indigenous languages must be used both as a medium of instruction and as a subject. A gap be…
Nigerian Newspapers’ Use of Euphemism in Selection and Presentation of News Photographs of Terror Acts
Selection of photographs is part of the complex process of creating the multimodal textual elements that news editors use to represent and interpret social reality. This article, guided by Aristotle’s golden mean and Halliday’s theoretical notion of metafunctions, used critical visual analysis to examine the nature of photographs that news editors of Nigerian newspapers selected and used to frame news stories about acts of terrorism by the Boko H…
Building Media Capacity for Children Sustainability in Africa
The “African common position” during the Special Session of United Nations (UN) General Assembly on children was that “Today’s investment in children is tomorrow’s peace, stability, security, democracy and sustainable development.” However, the African child remains the most neglected species in the continent as millions of them are still living in poverty, deprived of education, suffer from malnourishment and discrimination, abandoned and vulner…
Folk Theatre
South Africa is faced with water scarcity crisis. In recent years, conservation campaigns have emerged to encourage citizens in developing a social ethic of water conservation essential in creating sustainability of resource use. The conservation campaigns are disseminated using conventional media often with messages couched in English language with the attendant highfalutin jargon which obfuscates and limits reach and effectiveness. To this end,…
A survey of communication effectiveness by agricultural extension in the Gweru district of Zimbabwe
Bridging Theory and Practice in Entertainment Education
The entertainment-education (E-E) strategy in development communication has been widely described as the panacea to development challenges in Africa. However, despite its growing application on the continent, E-E is still argued to be inhibited from contributing meaningfully toward development efforts. E-E interventions are argued to be hamstrung by their failure to embrace theoretical advances in development communication and E-E scholarship and…
Accounting for youth audiences' resistances to HIV and Aids messages in the television drama Tsha Tsha in South Africa
Theoretical debates and literature on E-E efforts in Africa have largely focussed on understanding how and why interventions on HIV and AIDS are effective in influencing behaviour change among target communities. Very few studies have sought to investigate and understand why a substantial number of targeted audiences resist the preferred readings that are encoded into E-E interventions on HIV and AIDS. Using cultural studies as its conceptual fra…
Interrogating the Autonomy of Previously Marginalised Languages in Zimbabwe's Indigenous-Language Press
While Zimbabwe's 2013 Constitution officially recognises previously marginalised languages, existing studies expose the dominance of Shona and Ndebele in the public domain. Among existing newspapers, only two use indigenous languages. These are Kwayedza and Umthunywa, which publish in Shona and Ndebele respectively. However, presently Kwayedza publishes a column in Ndau, and uMthunywa includes a column in Kalanga. In the context of the prevailing…
Sociology (40 obras) · Political science (37 obras) · Media studies (26 obras) · Law (20 obras) · Linguistics (20 obras) · Indigenous (19 obras) · Public relations (18 obras) · Media Studies and Communication (17 obras) · Computer Science (16 obras) · Newspaper (16 obras)