Roger Layton
Datos Biográficos
| ID | 4001981 |
|---|---|
| NOMBRE | Roger Layton |
| NOMBRES | Roger |
| APELLIDO | Layton |
| FIRMA | LAYTON R |
| AFILIACIONES | UNSW Sydney |
| VERIFICADO | No |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 28 |
| OBRAS COMO AUTOR | 2 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2007 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2009 |
| ÍNDICE H | 2 |
On Economic Growth, Marketing Systems, and the Quality of Life
In addition to favorable institutions and knowledge accumulation, there is a third significant set of factors that could and should be taken into the analysis of economic growth. Where there is specialization there must also be trade, and, overtime, where there is trade there will also emerge the specialized roles and market structures needed to handle trade efficiently. These specialized roles and market structures, identified as marketing syste…
Marketing Systems-A Core Macromarketing Concept
This article highlights the central role that the study of marketing systems could and should play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new definition of marketing systems is shared. The study of a marketing system furthermore can be approached in one or more of at least four ways. Each approach discussed raises issues of modeling and measurement, of attributes, and of inputs and outputs, which increasing…
Marketing Systems-A Core Macromarketing Concept
This article highlights the central role that the study of marketing systems could and should play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new definition of marketing systems is shared. The study of a marketing system furthermore can be approached in one or more of at least four ways. Each approach discussed raises issues of modeling and measurement, of attributes, and of inputs and outputs, which increasing…
On Economic Growth, Marketing Systems, and the Quality of Life
In addition to favorable institutions and knowledge accumulation, there is a third significant set of factors that could and should be taken into the analysis of economic growth. Where there is specialization there must also be trade, and, overtime, where there is trade there will also emerge the specialized roles and market structures needed to handle trade efficiently. These specialized roles and market structures, identified as marketing syste…
Marketing Systems-A Core Macromarketing Concept
This article highlights the central role that the study of marketing systems could and should play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new definition of marketing systems is shared. The study of a marketing system furthermore can be approached in one or more of at least four ways. Each approach discussed raises issues of modeling and measurement, of attributes, and of inputs and outputs, which increasing…
On Economic Growth, Marketing Systems, and the Quality of Life
In addition to favorable institutions and knowledge accumulation, there is a third significant set of factors that could and should be taken into the analysis of economic growth. Where there is specialization there must also be trade, and, overtime, where there is trade there will also emerge the specialized roles and market structures needed to handle trade efficiently. These specialized roles and market structures, identified as marketing syste…
Business Strategy and Innovation (1 obra) · Constructive (1 obra) · Customer Service Quality and Loyalty (1 obra) · Economic and Technological Innovation (1 obra) · Global and Cross-Cultural Management (1 obra) · Innovation and Socioeconomic Development (1 obra) · Macromarketing (1 obra) · Service and Product Innovation (1 obra)