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Anna Maria Górska

Datos Biográficos

ID4083944
NOMBREAnna Maria Górska
NOMBRESAnna Maria
APELLIDOGórska
FIRMAGÓRSKA A M
AFILIACIONESKozminski University
ORCID0000-0003-3406-5454
VERIFICADOSí
TOTAL DE OBRAS13
TOTAL DE CITAS30
TOTAL COMO AUTOR13
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2021
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H2
  • Behind the strategic façade

    Anna Maria Górska, Nina Kotula•ARTICLE•International Journal of…•2026

    Purpose This study aims to investigate how sustainability is justified and enacted among institutional leaders in European business schools. Design/methodology/approach Drawing on 30 in-depth interviews with deans of Financial Times-ranked European business schools, the study applies institutional theory and critical university studies to examine how coercive, mimetic and normative isomorphism shape sustainability discourse and practice. Findings…

  • Eyes Wide Shut

    Open Access•Anna Maria Górska, Anna Górska et al.•ARTICLE•Gender Work and Organization•2026•Referencias: 9

    This article makes a compelling contribution in advancing our understanding of the unintended consequences of gender equality initiatives within Polish higher education institutions (HEIs) by demonstrating the willful ignorance of the persistent inequalities, which we term the phenomenon of “eyes wide shut.” Consistent with the previous reference to neoliberal policies perpetuating a “market of privilege” that fosters gender blindness and enhance…

  • Writing with the present absent

    Anna Maria Górska, Monika Kostera•ARTICLE•Qualitative Research in…•2025

    Purpose This paper explores the presence and absence in academic writing, reflecting on how mentorship, intellectual legacy and loss shape scholarly authorship. Through an autoethnographic inquiry, we examine the ways in which Barbara Czarniawska, our mentor and colleague, remains an active presence in our academic work even after her passing. Design/methodology/approach Using collaborative autoethnography and vertical ethnography, we engage in r…

  • Hey ChatGPT, are we winning yet? A gendered analysis of generative AI usage in hackathons

    Anna Maria Górska, Maciej Rys•ARTICLE•Gender Technology and Development•2025•Referencias: 8

  • Inclusive innovation

    Open Access•Maciej Rys, Anna Maria Górska•ARTICLE•Equal Opportunities International•2025•Referencias: 44

    Purpose This study explores women’s experiences and perceptions of gender inclusivity in hackathons, aiming to understand how tailored equality initiatives can evolve into gender-neutral, merit-based environments. Design/methodology/approach Drawing on 43 semi-structured interviews with women participants, organizers and mentors at multiple hackathons, the research employs thematic analysis to identify key barriers, strategies and long-term oppor…

  • Navigating the hackathon

    Open Access•Maciej Rys, Anna Maria Górska et al.•ARTICLE•European Journal of Education•2024

    Hackathons are characterized by their dynamic and collaborative nature, acting as incubators for innovation in diverse contexts. They are celebrated for nurturing creativity and tackling current challenges while offering distinctive educational opportunities. However, participants' lack of confidence and increased anxiety can diminish the utility of a hackathon's outcomes, adversely affecting both the resolution of the challenges at hand and the …

  • Challenging the status quo

    Open Access•Anna Maria Górska, Maciej Rys et al.•ARTICLE•Women s Studies International Forum•2024•Citada por: 2•Referencias: 4

  • The invisible women

    Anna Maria Górska, Dariusz Jemielniak•ARTICLE•Feminist Media Studies•2023•Citada por: 1•Referencias: 5

    This study explores gender bias in AI-generated images of professionals, focusing on the visual representation of male and female professionals in law, medicine, engineering, and scientific research. Using a sample of 99 images from nine popular text-to-image generators, we conducted a survey of 120 respondents who assessed the perceived gender of the images. Our findings reveal a significant gender bias, with men represented in 76% of the images…

  • Men not going their own way

    Anna Maria Górska, Karolina Kulicka et al.•ARTICLE•Feminist Media Studies•2022•Citada por: 1•Referencias: 10

    Online misogyny is growing at an alarming rate, constituting a violent backlash against feminist activism for gender equality. In our paper, we analyze misogynistic discourses on Twitter generated by #MGTOW (men going their own way) using Thick Big Data. This mixed research method involved a quantitative analysis of 167,582 tweets with #MGTOW and #feminism, followed by a qualitative study of 1,000 tweets of both hashtags. Our study reveals that d…

  • Getting through Covid-19 together

    Open Access•Anna Maria Górska, Dorota Dobija et al.•ARTICLE•Cities•2022•Citada por: 2•Referencias: 12

    This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educationa…

  • The effect of the CEO media coverage on corporate brand equity

    Open Access•Anna Maria Górska, Grzegorz Mazurek•ARTICLE•Oeconomia Copernicana•2021

    Research background: Despite increased attention in the literature to the importance of the CEO?s brand for companies, understanding of the effect of the CEO brand on the corporate brand remains limited. To contribute to this discussion, this paper investigates different facets of the impact of the CEO brand, and particularly its media coverage, on corporate brand equity. Purpose of the article: This study investigates the relationship between th…

  • Women’s journey to the top

    Open Access•Anna Maria Górska, Dorota Dobija et al.•ARTICLE•Gender in Management An…•2021•Citada por: 2•Referencias: 7

    Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life histories of women on management boards. It explores how the bridging and bonding forms of social capital are created and used to advance women’s careers to reach top management positions on corporate boards. Design/methodology/approach This study is both explorative and interpretive. A total of 30 semi-structured interviews were conducted with female …

  • Deepening inequalities

    Open Access•Anna Maria Górska, Karolina Kulicka et al.•ARTICLE•Gender Work and Organization•2021•Citada por: 22•Referencias: 20

    This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID-19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far-reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academ…

  • Deepening inequalities

    Open Access•Anna Maria Górska, Karolina Kulicka et al.•ARTICLE•Gender Work and Organization•2021•Citada por: 22•Referencias: 20

    This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID-19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far-reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academ…

  • Challenging the status quo

    Open Access•Anna Maria Górska, Maciej Rys et al.•ARTICLE•Women s Studies International Forum•2024•Citada por: 2•Referencias: 4

  • Getting through Covid-19 together

    Open Access•Anna Maria Górska, Dorota Dobija et al.•ARTICLE•Cities•2022•Citada por: 2•Referencias: 12

    This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educationa…

  • Women’s journey to the top

    Open Access•Anna Maria Górska, Dorota Dobija et al.•ARTICLE•Gender in Management An…•2021•Citada por: 2•Referencias: 7

    Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life histories of women on management boards. It explores how the bridging and bonding forms of social capital are created and used to advance women’s careers to reach top management positions on corporate boards. Design/methodology/approach This study is both explorative and interpretive. A total of 30 semi-structured interviews were conducted with female …

  • The invisible women

    Anna Maria Górska, Dariusz Jemielniak•ARTICLE•Feminist Media Studies•2023•Citada por: 1•Referencias: 5

    This study explores gender bias in AI-generated images of professionals, focusing on the visual representation of male and female professionals in law, medicine, engineering, and scientific research. Using a sample of 99 images from nine popular text-to-image generators, we conducted a survey of 120 respondents who assessed the perceived gender of the images. Our findings reveal a significant gender bias, with men represented in 76% of the images…

  • Men not going their own way

    Anna Maria Górska, Karolina Kulicka et al.•ARTICLE•Feminist Media Studies•2022•Citada por: 1•Referencias: 10

    Online misogyny is growing at an alarming rate, constituting a violent backlash against feminist activism for gender equality. In our paper, we analyze misogynistic discourses on Twitter generated by #MGTOW (men going their own way) using Thick Big Data. This mixed research method involved a quantitative analysis of 167,582 tweets with #MGTOW and #feminism, followed by a qualitative study of 1,000 tweets of both hashtags. Our study reveals that d…

  • The effect of the CEO media coverage on corporate brand equity

    Open Access•Anna Maria Górska, Grzegorz Mazurek•ARTICLE•Oeconomia Copernicana•2021

    Research background: Despite increased attention in the literature to the importance of the CEO?s brand for companies, understanding of the effect of the CEO brand on the corporate brand remains limited. To contribute to this discussion, this paper investigates different facets of the impact of the CEO brand, and particularly its media coverage, on corporate brand equity. Purpose of the article: This study investigates the relationship between th…

  • Women’s journey to the top

    Open Access•Anna Maria Górska, Dorota Dobija et al.•ARTICLE•Gender in Management An…•2021•Citada por: 2•Referencias: 7

    Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life histories of women on management boards. It explores how the bridging and bonding forms of social capital are created and used to advance women’s careers to reach top management positions on corporate boards. Design/methodology/approach This study is both explorative and interpretive. A total of 30 semi-structured interviews were conducted with female …

  • Deepening inequalities

    Open Access•Anna Maria Górska, Karolina Kulicka et al.•ARTICLE•Gender Work and Organization•2021•Citada por: 22•Referencias: 20

    This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID-19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far-reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academ…

  • Men not going their own way

    Anna Maria Górska, Karolina Kulicka et al.•ARTICLE•Feminist Media Studies•2022•Citada por: 1•Referencias: 10

    Online misogyny is growing at an alarming rate, constituting a violent backlash against feminist activism for gender equality. In our paper, we analyze misogynistic discourses on Twitter generated by #MGTOW (men going their own way) using Thick Big Data. This mixed research method involved a quantitative analysis of 167,582 tweets with #MGTOW and #feminism, followed by a qualitative study of 1,000 tweets of both hashtags. Our study reveals that d…

  • Getting through Covid-19 together

    Open Access•Anna Maria Górska, Dorota Dobija et al.•ARTICLE•Cities•2022•Citada por: 2•Referencias: 12

    This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educationa…

  • The invisible women

    Anna Maria Górska, Dariusz Jemielniak•ARTICLE•Feminist Media Studies•2023•Citada por: 1•Referencias: 5

    This study explores gender bias in AI-generated images of professionals, focusing on the visual representation of male and female professionals in law, medicine, engineering, and scientific research. Using a sample of 99 images from nine popular text-to-image generators, we conducted a survey of 120 respondents who assessed the perceived gender of the images. Our findings reveal a significant gender bias, with men represented in 76% of the images…

  • Navigating the hackathon

    Open Access•Maciej Rys, Anna Maria Górska et al.•ARTICLE•European Journal of Education•2024

    Hackathons are characterized by their dynamic and collaborative nature, acting as incubators for innovation in diverse contexts. They are celebrated for nurturing creativity and tackling current challenges while offering distinctive educational opportunities. However, participants' lack of confidence and increased anxiety can diminish the utility of a hackathon's outcomes, adversely affecting both the resolution of the challenges at hand and the …

  • Challenging the status quo

    Open Access•Anna Maria Górska, Maciej Rys et al.•ARTICLE•Women s Studies International Forum•2024•Citada por: 2•Referencias: 4

  • Writing with the present absent

    Anna Maria Górska, Monika Kostera•ARTICLE•Qualitative Research in…•2025

    Purpose This paper explores the presence and absence in academic writing, reflecting on how mentorship, intellectual legacy and loss shape scholarly authorship. Through an autoethnographic inquiry, we examine the ways in which Barbara Czarniawska, our mentor and colleague, remains an active presence in our academic work even after her passing. Design/methodology/approach Using collaborative autoethnography and vertical ethnography, we engage in r…

  • Hey ChatGPT, are we winning yet? A gendered analysis of generative AI usage in hackathons

    Anna Maria Górska, Maciej Rys•ARTICLE•Gender Technology and Development•2025•Referencias: 8

  • Inclusive innovation

    Open Access•Maciej Rys, Anna Maria Górska•ARTICLE•Equal Opportunities International•2025•Referencias: 44

    Purpose This study explores women’s experiences and perceptions of gender inclusivity in hackathons, aiming to understand how tailored equality initiatives can evolve into gender-neutral, merit-based environments. Design/methodology/approach Drawing on 43 semi-structured interviews with women participants, organizers and mentors at multiple hackathons, the research employs thematic analysis to identify key barriers, strategies and long-term oppor…

  • Behind the strategic façade

    Anna Maria Górska, Nina Kotula•ARTICLE•International Journal of…•2026

    Purpose This study aims to investigate how sustainability is justified and enacted among institutional leaders in European business schools. Design/methodology/approach Drawing on 30 in-depth interviews with deans of Financial Times-ranked European business schools, the study applies institutional theory and critical university studies to examine how coercive, mimetic and normative isomorphism shape sustainability discourse and practice. Findings…

  • Eyes Wide Shut

    Open Access•Anna Maria Górska, Anna Górska et al.•ARTICLE•Gender Work and Organization•2026•Referencias: 9

    This article makes a compelling contribution in advancing our understanding of the unintended consequences of gender equality initiatives within Polish higher education institutions (HEIs) by demonstrating the willful ignorance of the persistent inequalities, which we term the phenomenon of “eyes wide shut.” Consistent with the previous reference to neoliberal policies perpetuating a “market of privilege” that fosters gender blindness and enhance…

Political science (8 obras) · Sociology (7 obras) · Biomedical and Engineering Education (4 obras) · Gender Diversity and Inequality (4 obras) · Gender Studies (4 obras) · Gender Studies (4 obras) · Law (4 obras) · Law (4 obras) · Psychology (4 obras) · Gender Politics and Representation (3 obras)

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