Alexander Bleier
Datos Biográficos
| ID | 4100995 |
|---|---|
| NOMBRE | Alexander Bleier |
| NOMBRES | Alexander |
| APELLIDO | Bleier |
| FIRMA | BLEIER A |
| AFILIACIONES | Frankfurt School of Finance & Management Assistant professor of marketing at the , Adickesallee 32-34, Frankfurt am Main, Germany |
| ORCID | 0000-0002-4712-1518 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 5 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2020 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2020 |
| ÍNDICE H | 1 |
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Advertising (1 obra) · Agency (philosophy) (1 obra) · Brand management (1 obra) · Business (1 obra) · Control (management) (1 obra) · Economics (1 obra) · Experimental Behavioral Economics Studies (1 obra) · Feeling (1 obra) · Management (1 obra) · Marketing (1 obra)