Milica Mormann
Datos Biográficos
| ID | 4101019 |
|---|---|
| NOMBRE | Milica Mormann |
| NOMBRES | Milica |
| APELLIDO | Mormann |
| FIRMA | MORMANN M |
| AFILIACIONES | Southern Methodist University |
| ORCID | 0000-0002-3133-958X |
| VERIFICADO | No |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 2 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2017 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 1 |
Invisible Rankings
Consumers frequently use lists that were created by marketers, experts, or media platforms, such as a list of favorite restaurants. The authors refer to such lists as curated lists because they include items that appear to be endorsed or recommended by the list maker. Although these lists are typically ranked and numbered, marketers sometimes create lists that are not numbered, making it unclear whether the items have been ranked. Twelve studies …
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” or “five hours.” And while these two formats are used interchangeably in the marketplace, it is not clear how they influence consumer judgments and behavior. Via six experimental studies, two online ad campaigns, and one large secondary dataset analysis, we find tha…
The Off by 100% Bias
Percentage changes greater than 100% are frequently used in consumer contexts; for example, a cordless vacuum cleaner may boast '125% longer runtime' compared to competitors. Via six studies (n = 2,395) and 11 supplementary studies (n = 3,249), the current research shows that consumers systematically underestimate the magnitude of percentage changes greater than 100%. Specifically, many consumers apply the relative size usage (e.g., '125% of,' eq…
An Interdisciplinary Lens on Consciousness
We welcome Williams and Poehlman’s (this issue) effort to better conceptualize consciousness in consumer research. In this comment, our goal is to complement their ideas based on models and methods from cognitive and consumer neuroscience. We extend their suggestions in two important ways. First, we offer an extended framework based on a taxonomy of consciousness from visual neuroscience that suggests a continuum rather than a dichotomy between u…
The Off by 100% Bias
Percentage changes greater than 100% are frequently used in consumer contexts; for example, a cordless vacuum cleaner may boast '125% longer runtime' compared to competitors. Via six studies (n = 2,395) and 11 supplementary studies (n = 3,249), the current research shows that consumers systematically underestimate the magnitude of percentage changes greater than 100%. Specifically, many consumers apply the relative size usage (e.g., '125% of,' eq…
An Interdisciplinary Lens on Consciousness
We welcome Williams and Poehlman’s (this issue) effort to better conceptualize consciousness in consumer research. In this comment, our goal is to complement their ideas based on models and methods from cognitive and consumer neuroscience. We extend their suggestions in two important ways. First, we offer an extended framework based on a taxonomy of consciousness from visual neuroscience that suggests a continuum rather than a dichotomy between u…
An Interdisciplinary Lens on Consciousness
We welcome Williams and Poehlman’s (this issue) effort to better conceptualize consciousness in consumer research. In this comment, our goal is to complement their ideas based on models and methods from cognitive and consumer neuroscience. We extend their suggestions in two important ways. First, we offer an extended framework based on a taxonomy of consciousness from visual neuroscience that suggests a continuum rather than a dichotomy between u…
The Off by 100% Bias
Percentage changes greater than 100% are frequently used in consumer contexts; for example, a cordless vacuum cleaner may boast '125% longer runtime' compared to competitors. Via six studies (n = 2,395) and 11 supplementary studies (n = 3,249), the current research shows that consumers systematically underestimate the magnitude of percentage changes greater than 100%. Specifically, many consumers apply the relative size usage (e.g., '125% of,' eq…
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” or “five hours.” And while these two formats are used interchangeably in the marketplace, it is not clear how they influence consumer judgments and behavior. Via six experimental studies, two online ad campaigns, and one large secondary dataset analysis, we find tha…
Invisible Rankings
Consumers frequently use lists that were created by marketers, experts, or media platforms, such as a list of favorite restaurants. The authors refer to such lists as curated lists because they include items that appear to be endorsed or recommended by the list maker. Although these lists are typically ranked and numbered, marketers sometimes create lists that are not numbered, making it unclear whether the items have been ranked. Twelve studies …
Consumer Behavior in Brand Consumption and Identification (2 obras) · Consumer behaviour (2 obras) · Decision-Making and Behavioral Economics (2 obras) · Mathematics (2 obras) · Psychology (2 obras) · Aesthetic Perception and Analysis (1 obras) · Arithmetic (1 obras) · Business (1 obras) · Cognition (1 obras) · Cognitive psychology (1 obras)