Ralf Van Der Lans

Datos Biográficos

ID	4101247
NOMBRE	Ralf Van Der Lans
NOMBRES	Ralf
APELLIDO	Van Der Lans
FIRMA	VAN DER LANS R
AFILIACIONES	Tilburg University
ORCID	0000-0002-7726-8238
VERIFICADO	Sí
TOTAL DE OBRAS	4
TOTAL DE CITAS	1
TOTAL COMO AUTOR	2
TOTAL COMO EDITOR	2
PRIMER AÑO DE PUBLICACIÓN	2017
AÑO MÁS RECIENTE DE PUBLICACIÓN	2026
ÍNDICE H	1

Brief Commentary
Open AccessFelipe M Affonso, Jacob Goldenberg et al.ARTICLEJournal of Consumer Research2026
Online behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses. Because these agents perceive the same rendered visual content that humans see, traditional detection methods are ineffective. This article introduces the Cognitive Trap Framework: researchers can transform architectural constraints of vis…
Customizing your way to health
Open AccessIlyung Cheong, J Christine Kim et al.ARTICLEJournal of Consumer Psychology2025Referencias: 1
Companies are increasingly adopting self‐customization, allowing customers to create personalized products. In the food and beverage industry, this is often provided at no extra cost. While most consumers believe that adding more options maximizes the benefit in self‐customization, which leads companies to adopt pay‐per‐add pricing models to manage costs, this logic does not always hold in food consumption. In this context, adding more can compro…
Online Advertising Suppresses Visual Competition during Planned Purchases
Open AccessRalf Van Der Lans, Rik Pieters et al.ARTICLEJournal of Consumer Research2021Citada por: 1Referencias: 70
Online advertising can help consumers to implement their purchase intentions on shopping websites. This research tests the hypothesis that online advertising can speed-up product search by visually suppressing competing products rather than by enhancing the target product on websites that lack a systematic visual organization. First, a survey shows that searching for products on a shopping website after having clicked on an online ad is a common …
Handbook of Marketing Decision Models
Open AccessRJA van der Lans, B Wierenga B et al.BOOKHandbook of Marketing Decision…2017

Handbook of Marketing Decision Models
Open AccessRJA van der Lans, B Wierenga B et al.BOOKHandbook of Marketing Decision…2017
Online Advertising Suppresses Visual Competition during Planned Purchases
Open AccessRalf Van Der Lans, Rik Pieters et al.ARTICLEJournal of Consumer Research2021Citada por: 1Referencias: 70
Online advertising can help consumers to implement their purchase intentions on shopping websites. This research tests the hypothesis that online advertising can speed-up product search by visually suppressing competing products rather than by enhancing the target product on websites that lack a systematic visual organization. First, a survey shows that searching for products on a shopping website after having clicked on an online ad is a common …
Customizing your way to health
Open AccessIlyung Cheong, J Christine Kim et al.ARTICLEJournal of Consumer Psychology2025Referencias: 1
Companies are increasingly adopting self‐customization, allowing customers to create personalized products. In the food and beverage industry, this is often provided at no extra cost. While most consumers believe that adding more options maximizes the benefit in self‐customization, which leads companies to adopt pay‐per‐add pricing models to manage costs, this logic does not always hold in food consumption. In this context, adding more can compro…
Brief Commentary
Open AccessFelipe M Affonso, Jacob Goldenberg et al.ARTICLEJournal of Consumer Research2026
Online behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses. Because these agents perceive the same rendered visual content that humans see, traditional detection methods are ineffective. This article introduces the Cognitive Trap Framework: researchers can transform architectural constraints of vis…