Bowen Ruan
Datos Biográficos
| ID | 4101293 |
|---|---|
| NOMBRE | Bowen Ruan |
| NOMBRES | Bowen |
| APELLIDO | Ruan |
| FIRMA | RUAN B |
| AFILIACIONES | University of Wisconsin System |
| ORCID | 0000-0002-6933-7248 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 5 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2014 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 1 |
When and Why “Consoling” Marginal Underperformers With a Small Versus Zero Reward Hurts Fairness (Without Consolation)
When resource allocation decisions involve marginal underperformers (MUs)—individuals or parties who underperform only “by inches” relative to a threshold—allocators may adopt the consolatory approach, compensating MUs with a small portion of the total resource. Seven studies ( N = 2585) revealed that the consolatory approach, albeit often well intended, may backfire. Specifically, when compared with the non‐consolatory, binary approach (allocati…
The One-Away Effect
A series of controlled studies found that consumers counter-normatively prefer something nearly complete over something complete. We call this phenomenon the 'one-away effect' because we find that when consumers are, for example, one stamp away from completing a punch card loyalty program, they value the card more than a completed card. This is because their valuation of the one-away card is influenced by their anticipation of merely completing t…
The Mere-Reaction Effect
Prior research indicates that a stimulus can reinforce an action if the stimulus is a reward (i.e., a priori positive) or carries useful information. The current research finds that if a stimulus is perceived as a reaction to an action, it can reinforce the action even if the stimulus is a priori nonpositive and noninformative. Mere reactions are reinforcing. Specifically, eight experiments, including a field experiment, demonstrate that individu…
Approach aversion
We live in a dynamic world, surrounded by moving stimuli-moving people, moving objects, and moving events. The current research proposes and finds an approach aversion effect-individuals feel less positively (or more negatively) about a stimulus if they perceive it to be approaching rather than receding or static. The effect appears general, occurring whether the stimulus is initially negative or nonnegative and whether it moves in space (toward …
Approach aversion
We live in a dynamic world, surrounded by moving stimuli-moving people, moving objects, and moving events. The current research proposes and finds an approach aversion effect-individuals feel less positively (or more negatively) about a stimulus if they perceive it to be approaching rather than receding or static. The effect appears general, occurring whether the stimulus is initially negative or nonnegative and whether it moves in space (toward …
The One-Away Effect
A series of controlled studies found that consumers counter-normatively prefer something nearly complete over something complete. We call this phenomenon the 'one-away effect' because we find that when consumers are, for example, one stamp away from completing a punch card loyalty program, they value the card more than a completed card. This is because their valuation of the one-away card is influenced by their anticipation of merely completing t…
The Mere-Reaction Effect
Prior research indicates that a stimulus can reinforce an action if the stimulus is a reward (i.e., a priori positive) or carries useful information. The current research finds that if a stimulus is perceived as a reaction to an action, it can reinforce the action even if the stimulus is a priori nonpositive and noninformative. Mere reactions are reinforcing. Specifically, eight experiments, including a field experiment, demonstrate that individu…
Approach aversion
We live in a dynamic world, surrounded by moving stimuli-moving people, moving objects, and moving events. The current research proposes and finds an approach aversion effect-individuals feel less positively (or more negatively) about a stimulus if they perceive it to be approaching rather than receding or static. The effect appears general, occurring whether the stimulus is initially negative or nonnegative and whether it moves in space (toward …
The Mere-Reaction Effect
Prior research indicates that a stimulus can reinforce an action if the stimulus is a reward (i.e., a priori positive) or carries useful information. The current research finds that if a stimulus is perceived as a reaction to an action, it can reinforce the action even if the stimulus is a priori nonpositive and noninformative. Mere reactions are reinforcing. Specifically, eight experiments, including a field experiment, demonstrate that individu…
The One-Away Effect
A series of controlled studies found that consumers counter-normatively prefer something nearly complete over something complete. We call this phenomenon the 'one-away effect' because we find that when consumers are, for example, one stamp away from completing a punch card loyalty program, they value the card more than a completed card. This is because their valuation of the one-away card is influenced by their anticipation of merely completing t…
When and Why “Consoling” Marginal Underperformers With a Small Versus Zero Reward Hurts Fairness (Without Consolation)
When resource allocation decisions involve marginal underperformers (MUs)—individuals or parties who underperform only “by inches” relative to a threshold—allocators may adopt the consolatory approach, compensating MUs with a small portion of the total resource. Seven studies ( N = 2585) revealed that the consolatory approach, albeit often well intended, may backfire. Specifically, when compared with the non‐consolatory, binary approach (allocati…
Decision-Making and Behavioral Economics (3 obras) · Psychology (3 obras) · Social Psychology (3 obras) · Behavioral Health and Interventions (2 obras) · Cognitive psychology (2 obras) · Epistemology (2 obras) · Psychology of Moral and Emotional Judgment (2 obras) · Stimulus (psychology) (2 obras) · A priori and a posteriori (1 obras) · Action (physics) (1 obras)