Akie Arima
Datos Biográficos
| ID | 4148388 |
|---|---|
| NOMBRE | Akie Arima |
| NOMBRES | Akie |
| APELLIDO | Arima |
| FIRMA | ARIMA A |
| AFILIACIONES | Tokyo Woman's Christian University |
| VERIFICADO | No |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 34 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2003 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2017 |
| ÍNDICE H | 3 |
Gender Portrayals of Older People in Japanese Television Advertisements
There is extensive research about gender representations in advertisements, but little research has been conducted regarding gender portrayals of older people. Based on a content analysis of 2,972 Japanese television advertisements from 1997 and 2007, we identified gender stereotypes of older people including: a higher percentage of depicted older males than older females, more females in advertising for the cosmetics/toiletries products, and mal…
The representation of older people in television advertisements and social change
The representation of social groups in advertising has been a major concern in academia. However, research focusing on older people has been scant and mainly conducted in Western countries. In Japan, the country that has been most affected by demographic change, this research area has received little attention. Through a content analysis of a systematic sample of 2,972 television advertisements broadcast on the five major commercial television st…
Gender Representation of Older People in Japanese Television Advertisements
Gender Stereotypes in Japanese Television Advertisements
Gender Stereotypes in Japanese Television Advertisements
Gender Representation of Older People in Japanese Television Advertisements
The representation of older people in television advertisements and social change
The representation of social groups in advertising has been a major concern in academia. However, research focusing on older people has been scant and mainly conducted in Western countries. In Japan, the country that has been most affected by demographic change, this research area has received little attention. Through a content analysis of a systematic sample of 2,972 television advertisements broadcast on the five major commercial television st…
Gender Stereotypes in Japanese Television Advertisements
Gender Representation of Older People in Japanese Television Advertisements
The representation of older people in television advertisements and social change
The representation of social groups in advertising has been a major concern in academia. However, research focusing on older people has been scant and mainly conducted in Western countries. In Japan, the country that has been most affected by demographic change, this research area has received little attention. Through a content analysis of a systematic sample of 2,972 television advertisements broadcast on the five major commercial television st…
Gender Portrayals of Older People in Japanese Television Advertisements
There is extensive research about gender representations in advertisements, but little research has been conducted regarding gender portrayals of older people. Based on a content analysis of 2,972 Japanese television advertisements from 1997 and 2007, we identified gender stereotypes of older people including: a higher percentage of depicted older males than older females, more females in advertising for the cosmetics/toiletries products, and mal…
Advertising (4 obras) · Media, Gender, and Advertising (4 obras) · Psychology (4 obras) · Sociology (4 obras) · Consumer Behavior in Brand Consumption and Identification (3 obras) · Content analysis (3 obras) · Business (2 obras) · Gender Studies (2 obras) · Product (mathematics (2 obras) · Social Psychology (2 obras)