Erga Atad

Datos Biográficos

ID4258123
NOMBREErga Atad
NOMBRESErga
APELLIDOAtad
FIRMAATAD E
AFILIACIONESReichman University
ORCID0000-0003-4388-8233
VERIFICADOSí
TOTAL DE OBRAS6
TOTAL DE CITAS13
TOTAL COMO AUTOR6
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2016
AÑO MÁS RECIENTE DE PUBLICACIÓN2025
ÍNDICE H2

  • Should We Retire the Concept of Source Credibility? An Experimental Exploration of When Credibility Is (and Is Not) Useful

    Open AccessEmily A Andrews, Nathan Walter et al.ARTICLEScience Communication2025Referencias: 7

    Perceived source credibility is fundamental to effective science communication. Recent years, however, have seen science become polarized and expert authority erode, complicating the notion that credibility equals persuasion. Two experiments address this tension, focusing on subcomponents of perceived source credibility—expertise and trustworthiness—for expert ( N = 474) and nonexpert sources ( N = 411). By manipulating the order by which partici…

  • Effects of Message Framing and Narrative Format on Promoting Persuasive Conversations with Others About the Flu Vaccine

    Open AccessNehama Lewis, Erga AtadARTICLEHealth Communication2024

    This study examines the effects of message framing (loss vs. gain) and format (narrative vs. expository) on intentions to discuss flu vaccination with a close social referent.We test the effects of video messages using a two-wave web-based randomized experiment among adults in Israel (baseline: N = 429, one-month follow-up: N = 241).Exposure to narrative messages was positively associated with intentions to discuss flu vaccination.Exposure to los…

  • Does it matter who tells the story? An experimental test of the effects of narrative perspective on credibility, identification, and persuasion

    Jonathan Cohen, Erga Atad et al.ARTICLECommunication Research Reports2023

    This experimental study explores the effects of narrative perspective on the outcomes related to health testimonials. One testimonial was presented to each respondent regarding one of the four topics (AIDS, lung cancer, gum disease, and alcoholism) and in one of the three perspectives (patient, parent, and doctor). Respondents (n = 967) were then asked to report on various reactions to the video, including credibility, identification, and story-c…

  • Diplomacy under fire

    Open AccessErga Atad, Azi Lev-On et al.ARTICLEGovernment Information Quarterly2023Citada por: 2Referencias: 12

  • Look me in the eyes

    Open AccessErga Atad, Jonathan CohenARTICLEJournalism2023Citada por: 2Referencias: 9

    This study examines whether viewers’ parasocial interaction with a journalist affects the credibility of the journalist and the credibility of the news message, as well as whether the journalist’s direct or indirect address triggers this effect. In a between-subjects experiment ( N = 255), viewers had a more intense parasocial experience when the journalist addressed them directly rather than indirectly. Furthermore, viewers’ intense parasocial e…

  • Global Newsworthiness and Reversed Domestication

    Erga AtadARTICLEJournalism Practice2016Citada por: 9Referencias: 19

    This study examines whether news broadcasts across nations are more cosmopolitan or parochial in their essence. To answer this question, the article proposes two unique theoretical concepts: “global newsworthiness” and “reversed domestication.” Global newsworthiness refers to news broadcasts that include ranges of countries, selected by several different reporting criteria. Reversed domestication refers to the connection made between the country …