Namyeon Lee
Datos Biográficos
| ID | 4258480 |
|---|---|
| NOMBRE | Namyeon Lee |
| NOMBRES | Namyeon |
| APELLIDO | Lee |
| FIRMA | LEE N |
| AFILIACIONES | University of North Carolina at Pembroke |
| ORCID | 0000-0002-1771-0311 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 9 |
| TOTAL DE CITAS | 1 |
| TOTAL COMO AUTOR | 9 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2017 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 1 |
“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment
This study was designed to test two message features (autonomy support and evidence type) found in clinical trial recruitment videos on social media. Using an online experiment in which 606 individuals watched short-form videos about clinical trials, we assessed the impact of varying autonomy support conditions (supportive vs. non-supportive) and incorporating exemplars of a previous clinical trial participant's experience (vs. base-rate informat…
“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation
This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical trials. Findings from this online experiment (N = 396) showed that doctor sources led to greater behavioral intention through enhancing source credib…
Effects of Communication Source and Racial Representation in Clinical Trial Recruitment Flyers
The current study was designed to examine effective message strategies that can be employed in designing mediated communication messages to improve clinical trial research participation. In the study, a total of 300 participants completed an online experiment in which they responded to five different clinical trial recruitment advertisements whose information sources varied in their credentials and race. Overall, peer-featured ads in which previo…
Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation
This study examines how news features (framing and the use of exemplars) can help overcome two common barriers (psychological and cognitive) impeding Black American participation in clinical trials. In an online experiment, Black participants (N = 390) viewed social media news posts varying in framing (focus on psychological vs. cognitive barriers) and use of an exemplar (present vs. absent and White vs. Black) and then responded to outcome measu…
Visualizing science
Within the theoretical frameworks of the dual coding theory, this study examined how the implementation of infographics would influence audiences’ cognitive responses to science news reporting topics of genetically modified food and bioengineering. A total of 280 participants were randomly assigned to view news articles that report genetically modified food information presented via infographics or text. Findings showed that the participants reca…
Effects of Message Presentation Type on GM Food Risk Perception, Similarity Judgment, and Attitude
Media play an important role in communicating scientific and health-related information, in turn, influencing audience risk perception. This study examined how genetically modified (GM) food news’ presentation types – text-only, addition of photographs, or addition of infographics – can affect risk perception and attitude towards GM foods. Further, individuals’ healthy eating involvement and perceived threat to GM foods were considered as individ…
Do you filter who you are
When Scientists Tweet for Social Changes
Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public edu…
The Influence of Politeness Behavior on User Compliance with Social Robots in a Healthcare Service Setting
When Scientists Tweet for Social Changes
Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public edu…
The Influence of Politeness Behavior on User Compliance with Social Robots in a Healthcare Service Setting
When Scientists Tweet for Social Changes
Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public edu…
Do you filter who you are
Effects of Message Presentation Type on GM Food Risk Perception, Similarity Judgment, and Attitude
Media play an important role in communicating scientific and health-related information, in turn, influencing audience risk perception. This study examined how genetically modified (GM) food news’ presentation types – text-only, addition of photographs, or addition of infographics – can affect risk perception and attitude towards GM foods. Further, individuals’ healthy eating involvement and perceived threat to GM foods were considered as individ…
Visualizing science
Within the theoretical frameworks of the dual coding theory, this study examined how the implementation of infographics would influence audiences’ cognitive responses to science news reporting topics of genetically modified food and bioengineering. A total of 280 participants were randomly assigned to view news articles that report genetically modified food information presented via infographics or text. Findings showed that the participants reca…
Effects of Communication Source and Racial Representation in Clinical Trial Recruitment Flyers
The current study was designed to examine effective message strategies that can be employed in designing mediated communication messages to improve clinical trial research participation. In the study, a total of 300 participants completed an online experiment in which they responded to five different clinical trial recruitment advertisements whose information sources varied in their credentials and race. Overall, peer-featured ads in which previo…
Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation
This study examines how news features (framing and the use of exemplars) can help overcome two common barriers (psychological and cognitive) impeding Black American participation in clinical trials. In an online experiment, Black participants (N = 390) viewed social media news posts varying in framing (focus on psychological vs. cognitive barriers) and use of an exemplar (present vs. absent and White vs. Black) and then responded to outcome measu…
“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment
This study was designed to test two message features (autonomy support and evidence type) found in clinical trial recruitment videos on social media. Using an online experiment in which 606 individuals watched short-form videos about clinical trials, we assessed the impact of varying autonomy support conditions (supportive vs. non-supportive) and incorporating exemplars of a previous clinical trial participant's experience (vs. base-rate informat…
“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation
This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical trials. Findings from this online experiment (N = 396) showed that doctor sources led to greater behavioral intention through enhancing source credib…
Psychology (8 obras) · Social Psychology (8 obras) · Climate Change Communication and Perception (5 obras) · Medicine (5 obras) · Clinical trial (4 obras) · Computer Science (4 obras) · Business (3 obras) · Political science (3 obras) · Social Media in Health Education (3 obras) · Advertising (2 obras)