Katherine Zuber
Datos Biográficos
| ID | 4394183 |
|---|---|
| NOMBRE | Katherine Zuber |
| NOMBRES | Katherine |
| APELLIDO | Zuber |
| FIRMA | ZUBER K |
| AFILIACIONES | Skidmore College |
| VERIFICADO | No |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 17 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2015 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2019 |
| ÍNDICE H | 2 |
Dissertation List
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button
The Effects of Men’s and Women’s Voices in Political Advertising
Campaigns disproportionately choose men to voice their political ads, but it is not clear that men’s voices are more credible or better able to persuade an audience. We employ experimental data and novel survey data to test theoretical expectations about the circumstances under which men’s and women’s voices might be more or less effective, specifically looking at how gender association of the ad issues and gender of the message recipient shape t…
In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising
We draw on a comprehensive database of American political advertising and television audience profile data to investigate the ways in which gender influences choices about the use of voice-overs in political advertising. Our findings suggest that although men voice the vast majority of political ads, campaigns do strategically choose the sex of the voice-over announcer and that it systematically varies with candidate characteristics, ad tone, and…
In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising
We draw on a comprehensive database of American political advertising and television audience profile data to investigate the ways in which gender influences choices about the use of voice-overs in political advertising. Our findings suggest that although men voice the vast majority of political ads, campaigns do strategically choose the sex of the voice-over announcer and that it systematically varies with candidate characteristics, ad tone, and…
The Effects of Men’s and Women’s Voices in Political Advertising
Campaigns disproportionately choose men to voice their political ads, but it is not clear that men’s voices are more credible or better able to persuade an audience. We employ experimental data and novel survey data to test theoretical expectations about the circumstances under which men’s and women’s voices might be more or less effective, specifically looking at how gender association of the ad issues and gender of the message recipient shape t…
In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising
We draw on a comprehensive database of American political advertising and television audience profile data to investigate the ways in which gender influences choices about the use of voice-overs in political advertising. Our findings suggest that although men voice the vast majority of political ads, campaigns do strategically choose the sex of the voice-over announcer and that it systematically varies with candidate characteristics, ad tone, and…
The Effects of Men’s and Women’s Voices in Political Advertising
Campaigns disproportionately choose men to voice their political ads, but it is not clear that men’s voices are more credible or better able to persuade an audience. We employ experimental data and novel survey data to test theoretical expectations about the circumstances under which men’s and women’s voices might be more or less effective, specifically looking at how gender association of the ad issues and gender of the message recipient shape t…
Dissertation List
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button
Advertising (2 obras) · Computer Science (2 obras) · Law (2 obras) · Law (2 obras) · Media, Gender, and Advertising (2 obras) · Political advertising (2 obras) · Political science (2 obras) · Politics (2 obras) · Association (psychology (1 obras) · Business (1 obras)