Yoohee Hwang
Datos Biográficos
| ID | 4625921 |
|---|---|
| NOMBRE | Yoohee Hwang |
| NOMBRES | Yoohee |
| APELLIDO | Hwang |
| FIRMA | HWANG Y |
| AFILIACIONES | Hong Kong Polytechnic University |
| ORCID | 0000-0002-4394-2781 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 16 |
| TOTAL DE CITAS | 6 |
| TOTAL COMO AUTOR | 16 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2015 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 1 |
Five senses in wellness spa experience
Express
Although arrogance is typically frowned upon in interpersonal interactions, it may signal unobservable competence. Prior research offers limited insight into when and why brand arrogance generates positive rather than negative consumer responses. Consequently, we conducted three vignette-based, between-subjects experiments with Prolific participants. Across studies, we manipulated arrogant message, brand expertise, and brand biography (top dog vs…
Donate to charities or get a refund of canceled event tickets
Event cancellations occur due to various uncontrollable factors, such as weather and pandemics. Some event companies leverage this opportunity and request people to donate part of the to-be-claimed refund. Charitable donations to preserve local cultures and the environment contribute to sustainable and responsible tourism. This research investigates the impact of refund processing time on donation intention in event cancelations. We find that whe…
Narratives of Tomorrow
Artificial intelligence (AI) offers a powerful means of envisioning the future impacts of tourism destinations. Through two rounds of focus group discussions, three experimental studies, and two supplemental studies, this research conceptualized and evaluated two types of loss-framed AI narratives using both text and visuals: deprivation of a positive future and presence of a negative one. Our results demonstrate that AI narratives depicting the …
Showing Concern for Well-Being or Creating Discomfort? The Choice of Calorie Menu Labeling in Restaurants
With the rising concern for well-being, restaurants are gradually realizing the strategic significance of menu calorie labeling. However, how to appropriately communicate calorie information remains unclear. Considering the calorie labeling format and restaurant type, this research investigates how the labeling format influences consumer perceptions and responses. Findings from three studies show that compared with numeric calorie labeling, inter…
How to Combat Feelings of Emptiness in Solo Dining
Solo dining is a growing trend in hospitality, yet little is known about how to improve solo consumers’ experiences. This research identifies feelings of emptiness as a key emotional response that helps explain why solo diners’ experiences tend to be less favorable than those of group diners. Drawing on emotion regulation theory and embodied cognition, we propose that pleasure appeals counteract anticipated emptiness through hedonic framing, whil…
Trust and forgiveness in service
202506 bcch
A Social Informational Processing Lens on Multi-Foci Mistreatment
Drawing on social information processing theory, this set of studies aims to examine hospitality frontline employees’ sabotage toward customers following workplace mistreatment, namely customer incivility and abusive supervision. In addition, employees’ power distance belief and customer orientation are identified as individual contingency factors that alter employees’ sabotage behavior following mistreatment. A multi-method approach with cross-s…
Unplanned Purchases of Luxury Goods and Experiences
Unplanned purchases, such as same-day bookings for hotel stays, are an emerging trend. However, few studies have examined unplanned purchases, particularly luxury hospitality and tourism purchases. This study compares consumers’ unplanned purchases of luxury goods and experiences. Four studies of luxury consumers in Hong Kong and the United States show that unplanned purchases of luxury experiences (vs. luxury goods) increase positive emotions an…
The Emergence of Virtual Experiences in the Sharing Economy
Virtual travel experiences are increasing in various online platforms. In peer-to-peer platforms, people can even sell and buy virtual experiences (e.g., touring attractions virtually and personalizing trip itineraries). With a fresh theoretical lens of Touchpoints, Context, and Qualities of customer experience design, this study unpacks important attributes of virtual experiences in the sharing economy. Using a multi-method approach, this study …
The role of social crowding in pay-what-you-want pricing
The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context
Loyalty reward members who redeem their reward points for materials/experiences may perceive themselves as “smart shoppers.” The purpose of this study is to illustrate the effect of smart shopper self-perceptions on word-of-mouth behaviors and to demonstrate emotional attachment as the mechanism underpinning such an effect. Study 1 used a recall-based survey and showed that smart shopper self-perceptions are positively associated with emotional a…
Roles of travel and leisure in quality of life during the Covid-19 pandemic
202112 bcvc
Understanding the Dimensionality and Underlying Nature of Senior Overseas Travel Motivations
The global increase in the elderly population has a direct influence on the travel, tourism, and hospitality sector because senior travelers have become major consumers. Therefore, developing a deeper understanding of senior motivations for overseas travel is required. However, the presence of theoretical and practical gaps limits the comprehension of this demographic market. Thus, this research sought to identify the underlying dimensionality an…
A quest for the healthy lifestyle and learning experiences in olive oil tourism
Olive oil tourism is an emerging form of tourism and it has recently garnered attention owing to health-related benefits of olive oil. Prior research has investigated olive oil tourists’ characteristics, their motivations for olive oil tourism and drivers for satisfaction in the context of traditional markets, such as Spain and Italy. However, there is scant research understanding olive oil tourists’ experiences in emerging markets, such as the U…
The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays
Temple stays are emerging global cultural attractions that provide tourists with unique experiences and influence perceptions of value and satisfaction. This study examines the influence of escape, entertainment, esthetic, and educational experiences on perceptions of functional and emotional values as well as tourist satisfaction with temple stays. The results of the study show that escape and entertainment experiences are important predictors o…
The role of social crowding in pay-what-you-want pricing
Trust and forgiveness in service
202506 bcch
A Social Informational Processing Lens on Multi-Foci Mistreatment
Drawing on social information processing theory, this set of studies aims to examine hospitality frontline employees’ sabotage toward customers following workplace mistreatment, namely customer incivility and abusive supervision. In addition, employees’ power distance belief and customer orientation are identified as individual contingency factors that alter employees’ sabotage behavior following mistreatment. A multi-method approach with cross-s…
Roles of travel and leisure in quality of life during the Covid-19 pandemic
202112 bcvc
The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays
Temple stays are emerging global cultural attractions that provide tourists with unique experiences and influence perceptions of value and satisfaction. This study examines the influence of escape, entertainment, esthetic, and educational experiences on perceptions of functional and emotional values as well as tourist satisfaction with temple stays. The results of the study show that escape and entertainment experiences are important predictors o…
Understanding the Dimensionality and Underlying Nature of Senior Overseas Travel Motivations
The global increase in the elderly population has a direct influence on the travel, tourism, and hospitality sector because senior travelers have become major consumers. Therefore, developing a deeper understanding of senior motivations for overseas travel is required. However, the presence of theoretical and practical gaps limits the comprehension of this demographic market. Thus, this research sought to identify the underlying dimensionality an…
A quest for the healthy lifestyle and learning experiences in olive oil tourism
Olive oil tourism is an emerging form of tourism and it has recently garnered attention owing to health-related benefits of olive oil. Prior research has investigated olive oil tourists’ characteristics, their motivations for olive oil tourism and drivers for satisfaction in the context of traditional markets, such as Spain and Italy. However, there is scant research understanding olive oil tourists’ experiences in emerging markets, such as the U…
The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context
Loyalty reward members who redeem their reward points for materials/experiences may perceive themselves as “smart shoppers.” The purpose of this study is to illustrate the effect of smart shopper self-perceptions on word-of-mouth behaviors and to demonstrate emotional attachment as the mechanism underpinning such an effect. Study 1 used a recall-based survey and showed that smart shopper self-perceptions are positively associated with emotional a…
Roles of travel and leisure in quality of life during the Covid-19 pandemic
202112 bcvc
The role of social crowding in pay-what-you-want pricing
The Emergence of Virtual Experiences in the Sharing Economy
Virtual travel experiences are increasing in various online platforms. In peer-to-peer platforms, people can even sell and buy virtual experiences (e.g., touring attractions virtually and personalizing trip itineraries). With a fresh theoretical lens of Touchpoints, Context, and Qualities of customer experience design, this study unpacks important attributes of virtual experiences in the sharing economy. Using a multi-method approach, this study …
How to Combat Feelings of Emptiness in Solo Dining
Solo dining is a growing trend in hospitality, yet little is known about how to improve solo consumers’ experiences. This research identifies feelings of emptiness as a key emotional response that helps explain why solo diners’ experiences tend to be less favorable than those of group diners. Drawing on emotion regulation theory and embodied cognition, we propose that pleasure appeals counteract anticipated emptiness through hedonic framing, whil…
Trust and forgiveness in service
202506 bcch
A Social Informational Processing Lens on Multi-Foci Mistreatment
Drawing on social information processing theory, this set of studies aims to examine hospitality frontline employees’ sabotage toward customers following workplace mistreatment, namely customer incivility and abusive supervision. In addition, employees’ power distance belief and customer orientation are identified as individual contingency factors that alter employees’ sabotage behavior following mistreatment. A multi-method approach with cross-s…
Unplanned Purchases of Luxury Goods and Experiences
Unplanned purchases, such as same-day bookings for hotel stays, are an emerging trend. However, few studies have examined unplanned purchases, particularly luxury hospitality and tourism purchases. This study compares consumers’ unplanned purchases of luxury goods and experiences. Four studies of luxury consumers in Hong Kong and the United States show that unplanned purchases of luxury experiences (vs. luxury goods) increase positive emotions an…
Five senses in wellness spa experience
Express
Although arrogance is typically frowned upon in interpersonal interactions, it may signal unobservable competence. Prior research offers limited insight into when and why brand arrogance generates positive rather than negative consumer responses. Consequently, we conducted three vignette-based, between-subjects experiments with Prolific participants. Across studies, we manipulated arrogant message, brand expertise, and brand biography (top dog vs…
Donate to charities or get a refund of canceled event tickets
Event cancellations occur due to various uncontrollable factors, such as weather and pandemics. Some event companies leverage this opportunity and request people to donate part of the to-be-claimed refund. Charitable donations to preserve local cultures and the environment contribute to sustainable and responsible tourism. This research investigates the impact of refund processing time on donation intention in event cancelations. We find that whe…
Narratives of Tomorrow
Artificial intelligence (AI) offers a powerful means of envisioning the future impacts of tourism destinations. Through two rounds of focus group discussions, three experimental studies, and two supplemental studies, this research conceptualized and evaluated two types of loss-framed AI narratives using both text and visuals: deprivation of a positive future and presence of a negative one. Our results demonstrate that AI narratives depicting the …
Showing Concern for Well-Being or Creating Discomfort? The Choice of Calorie Menu Labeling in Restaurants
With the rising concern for well-being, restaurants are gradually realizing the strategic significance of menu calorie labeling. However, how to appropriately communicate calorie information remains unclear. Considering the calorie labeling format and restaurant type, this research investigates how the labeling format influences consumer perceptions and responses. Findings from three studies show that compared with numeric calorie labeling, inter…
Business (10 obras) · Marketing (10 obras) · Psychology (8 obras) · Tourism (8 obras) · Consumer Behavior in Brand Consumption and Identification (6 obras) · Diverse Aspects of Tourism Research (5 obras) · Geography (5 obras) · Hospitality (5 obras) · Social Psychology (5 obras) · Computer Science (4 obras)