Bi Yang
Datos Biográficos
| ID | 4628702 |
|---|---|
| NOMBRE | Bi Yang |
| NOMBRES | Bi |
| APELLIDO | Yang |
| FIRMA | YANG B |
| AFILIACIONES | Xiamen University |
| ORCID | 0009-0002-4547-6937 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 9 |
| TOTAL DE CITAS | 15 |
| TOTAL COMO AUTOR | 9 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2020 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 2 |
Promoting Sustainable Behavior in Food Delivery Platforms
This study examines how food delivery applications (FDAs) can continue to encourage sustainable consumer behavior in the context of rising environmental concerns associated with single‐use plastic waste. Focusing on the Chinese FDA market as a representative case, this study investigates how economic versus environmental appeals influence consumers' decisions to opt out of disposable cutlery. Drawing on three experiments, the findings reveal that…
Donate to charities or get a refund of canceled event tickets
Event cancellations occur due to various uncontrollable factors, such as weather and pandemics. Some event companies leverage this opportunity and request people to donate part of the to-be-claimed refund. Charitable donations to preserve local cultures and the environment contribute to sustainable and responsible tourism. This research investigates the impact of refund processing time on donation intention in event cancelations. We find that whe…
How perceived social mobility affects tourism expenditure
How to Combat Feelings of Emptiness in Solo Dining
Solo dining is a growing trend in hospitality, yet little is known about how to improve solo consumers’ experiences. This research identifies feelings of emptiness as a key emotional response that helps explain why solo diners’ experiences tend to be less favorable than those of group diners. Drawing on emotion regulation theory and embodied cognition, we propose that pleasure appeals counteract anticipated emptiness through hedonic framing, whil…
How consumers process online hotel ratings
The role of social crowding in pay-what-you-want pricing
Consumer responses to time-based sales messages
Should a robot wear a mask during the pandemic
Consumer responses to savings message framing
Consumer responses to savings message framing
Should a robot wear a mask during the pandemic
The role of social crowding in pay-what-you-want pricing
Consumer responses to time-based sales messages
How consumers process online hotel ratings
How to Combat Feelings of Emptiness in Solo Dining
Solo dining is a growing trend in hospitality, yet little is known about how to improve solo consumers’ experiences. This research identifies feelings of emptiness as a key emotional response that helps explain why solo diners’ experiences tend to be less favorable than those of group diners. Drawing on emotion regulation theory and embodied cognition, we propose that pleasure appeals counteract anticipated emptiness through hedonic framing, whil…
Promoting Sustainable Behavior in Food Delivery Platforms
This study examines how food delivery applications (FDAs) can continue to encourage sustainable consumer behavior in the context of rising environmental concerns associated with single‐use plastic waste. Focusing on the Chinese FDA market as a representative case, this study investigates how economic versus environmental appeals influence consumers' decisions to opt out of disposable cutlery. Drawing on three experiments, the findings reveal that…
Donate to charities or get a refund of canceled event tickets
Event cancellations occur due to various uncontrollable factors, such as weather and pandemics. Some event companies leverage this opportunity and request people to donate part of the to-be-claimed refund. Charitable donations to preserve local cultures and the environment contribute to sustainable and responsible tourism. This research investigates the impact of refund processing time on donation intention in event cancelations. We find that whe…
How perceived social mobility affects tourism expenditure
Business (6 obras) · Marketing (6 obras) · Advertising (4 obras) · Computer Science (3 obras) · Consumer Behavior in Brand Consumption and Identification (3 obras) · Psychology (3 obras) · Tourism (3 obras) · Consumer Market Behavior and Pricing (2 obras) · Cultural Differences and Values (2 obras) · Digital Marketing and Social Media (2 obras)