Hoang Lan Thanh Nguyen
Datos Biográficos
| ID | 4683149 |
|---|---|
| NOMBRE | Hoang Lan Thanh Nguyen |
| NOMBRES | Hoang Lan Thanh |
| APELLIDO | Nguyen |
| FIRMA | NGUYEN H L T |
| ORCID | 0009-0000-3377-9995 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 1 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2025 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 1 |
Key determinants of online impulse buying behavior
This study focused on TikTok Shop to examine how factors such as time pressure, quantity pressure, economic benefit, social influence, entertainment experience, and information usefulness influence online impulse buying behavior, both directly and through emotional factors like arousal. Financial capacity was tested as a moderating variable in the relationship between emotional factors and impulsive buying behavior, while demographic variables su…
Key determinants of online impulse buying behavior
This study focused on TikTok Shop to examine how factors such as time pressure, quantity pressure, economic benefit, social influence, entertainment experience, and information usefulness influence online impulse buying behavior, both directly and through emotional factors like arousal. Financial capacity was tested as a moderating variable in the relationship between emotional factors and impulsive buying behavior, while demographic variables su…
Key determinants of online impulse buying behavior
This study focused on TikTok Shop to examine how factors such as time pressure, quantity pressure, economic benefit, social influence, entertainment experience, and information usefulness influence online impulse buying behavior, both directly and through emotional factors like arousal. Financial capacity was tested as a moderating variable in the relationship between emotional factors and impulsive buying behavior, while demographic variables su…
COVID-19 Pandemic Impacts (1 obras)