G M Eckhardt
Datos Biográficos
| ID | 48388 |
|---|---|
| NOMBRE | G M Eckhardt |
| NOMBRES | G M |
| APELLIDO | Eckhardt |
| FIRMA | ECKHARDT G M |
| AFILIACIONES | Royal Holloway University of London |
| ORCID | 0000-0001-7856-0719 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 18 |
| TOTAL DE CITAS | 397 |
| TOTAL COMO AUTOR | 18 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2004 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 6 |
The Cumulative Effects of Marketized Care
Care is increasingly marketized. Previous marketing and consumer research has focused on specific tensions underlying marketized care provision and the ways in which consumers navigate them. In contrast, this conceptual article draws on interdisciplinary research on care to develop a cumulative understanding of marketized care, that is, based on those effects that build up over time when a critical mass of consumers routinely addresses care needs…
Improving Our Scientific Understanding of Consumer Behavior
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. ... It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. ... JCR is intended to be a medium for interdisciplinary ex…
Consumer Work and Agency in the Analog Revival
Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the act of consumer work enables consumers to experience shifting dimensions of agency. We utilize the theoretical lens of serious leisure to introduce a four-stage…
Liquid Consumer Security
Systemic risks--pandemics, economic recessions, professional precarity, political volatility, and climate emergencies--increasingly erode previously taken-for-granted stabilities and consumers' confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessi…
The democratization of the status game
Consumption has traditionally been a reliable indicator of one’s social status in society. In today’s marketplace, however, the sharing and digital economies are making signifiers of affluence and high culture more accessible than ever, and the markers that denote one’s position in the status game are becoming increasingly blurred. We posit that in an increasingly digitalized and platformized social and material world, the market changes and demo…
Decolonizing marketing
In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all business disciplines, testifying to the strong levels of interest in this topic. Marketing was particularly active, with over 100 participants. In this article, I (Giana Eckhardt, one of the organizers of…
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Marketing in the Sharing Economy
The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline. However, the sharing economy’s implications for marketing thought and practice remain unclear. This article defines the sharing economy as a technologically enabled socioeconomic system with five key characteristics (i.e., temporary access, transfer of economic value, plat…
Consumer Deceleration
People increasingly seek out opportunities to escape from a sped-up pace of life by engaging in slow forms of consumption. Drawing from the theory of social acceleration, we explore how consumers can experience and achieve a slowed-down experience of time through consumption. To do so, we ethnographically study the Camino de Santiago pilgrimage in Spain and introduce the concept of consumer deceleration. Consumer deceleration is a perception of a…
Liquid Consumption
This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relat…
Ad agencies
This article highlights advertising agencies as marketplace icons. The role of ad agencies in creating iconic brands can sometimes be obscured, yet ad agencies are central to how the contemporary marketplace works. While ad agencies are no longer the hegemonic instance of consumer culture that they were from the 1950s to the 1990s, they have adapted to today's democratic advertisingscape by shepherding cultural content produced elsewhere to marke…
Consumption in China
Consumption in China, by anthropologist and consumer insights strategist LiAnne Yu, is a good overview of how consumption is developing in contemporary, and in particular urban and middle class, Ch
Access-Based Consumption
Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships. Six dimensions are identified to distinguish among the range of access-based consumptio…
Liquid Relationship to Possessions
This study investigates consumers' relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life transitions including cross-border movements as possessions anchor consumer's identities either to their homeland or to the host country. This study reexamines this c…
Consumer Culture Theory Conference 2008
As guest editors for this special issue, we are pleased to introduce some of the research that was presented at the Consumer Culture Theory (CCT) Conference in Boston, 2008. Since the conference wa
Asian Brands and the Shaping of a Transnational Imagined Community
Journal Article Asian Brands and the Shaping of a Transnational Imagined Community Get access Julien Cayla, Julien Cayla Search for other works by this author on: Oxford Academic PubMed Google Scholar Giana M. Eckhardt Giana M. Eckhardt Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 35, Issue 2, August 2008, Pages 216-230, https://doi.org/10.1086/587629 Published: 14 April 2008
Consumer Ethics Across Cultures
Consumer ethics are an understudied but important counterpart of business ethics. In this study we use qualitative methods and video ethnography to examine consumer beliefs and behaviors in eight countries, including both affluent and poor nations in Europe, North America and Australasia. Using depth interviews and projective methods, informants address three different ethical choices of products involving harm to the environment, poor labor cond…
The Role of Culture in Conducting Trustworthy and Credible Qualitative Business Research in China
Access-Based Consumption
Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships. Six dimensions are identified to distinguish among the range of access-based consumptio…
Asian Brands and the Shaping of a Transnational Imagined Community
Journal Article Asian Brands and the Shaping of a Transnational Imagined Community Get access Julien Cayla, Julien Cayla Search for other works by this author on: Oxford Academic PubMed Google Scholar Giana M. Eckhardt Giana M. Eckhardt Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 35, Issue 2, August 2008, Pages 216-230, https://doi.org/10.1086/587629 Published: 14 April 2008
Liquid Consumption
This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relat…
Consumer Deceleration
People increasingly seek out opportunities to escape from a sped-up pace of life by engaging in slow forms of consumption. Drawing from the theory of social acceleration, we explore how consumers can experience and achieve a slowed-down experience of time through consumption. To do so, we ethnographically study the Camino de Santiago pilgrimage in Spain and introduce the concept of consumer deceleration. Consumer deceleration is a perception of a…
Liquid Relationship to Possessions
This study investigates consumers' relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life transitions including cross-border movements as possessions anchor consumer's identities either to their homeland or to the host country. This study reexamines this c…
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Consumer Ethics Across Cultures
Consumer ethics are an understudied but important counterpart of business ethics. In this study we use qualitative methods and video ethnography to examine consumer beliefs and behaviors in eight countries, including both affluent and poor nations in Europe, North America and Australasia. Using depth interviews and projective methods, informants address three different ethical choices of products involving harm to the environment, poor labor cond…
Liquid Consumer Security
Systemic risks--pandemics, economic recessions, professional precarity, political volatility, and climate emergencies--increasingly erode previously taken-for-granted stabilities and consumers' confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessi…
The Cumulative Effects of Marketized Care
Care is increasingly marketized. Previous marketing and consumer research has focused on specific tensions underlying marketized care provision and the ways in which consumers navigate them. In contrast, this conceptual article draws on interdisciplinary research on care to develop a cumulative understanding of marketized care, that is, based on those effects that build up over time when a critical mass of consumers routinely addresses care needs…
Consumer Work and Agency in the Analog Revival
Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the act of consumer work enables consumers to experience shifting dimensions of agency. We utilize the theoretical lens of serious leisure to introduce a four-stage…
Improving Our Scientific Understanding of Consumer Behavior
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. ... It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. ... JCR is intended to be a medium for interdisciplinary ex…
The Role of Culture in Conducting Trustworthy and Credible Qualitative Business Research in China
Consumer Ethics Across Cultures
Consumer ethics are an understudied but important counterpart of business ethics. In this study we use qualitative methods and video ethnography to examine consumer beliefs and behaviors in eight countries, including both affluent and poor nations in Europe, North America and Australasia. Using depth interviews and projective methods, informants address three different ethical choices of products involving harm to the environment, poor labor cond…
Asian Brands and the Shaping of a Transnational Imagined Community
Journal Article Asian Brands and the Shaping of a Transnational Imagined Community Get access Julien Cayla, Julien Cayla Search for other works by this author on: Oxford Academic PubMed Google Scholar Giana M. Eckhardt Giana M. Eckhardt Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 35, Issue 2, August 2008, Pages 216-230, https://doi.org/10.1086/587629 Published: 14 April 2008
Consumer Culture Theory Conference 2008
As guest editors for this special issue, we are pleased to introduce some of the research that was presented at the Consumer Culture Theory (CCT) Conference in Boston, 2008. Since the conference wa
Access-Based Consumption
Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships. Six dimensions are identified to distinguish among the range of access-based consumptio…
Liquid Relationship to Possessions
This study investigates consumers' relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life transitions including cross-border movements as possessions anchor consumer's identities either to their homeland or to the host country. This study reexamines this c…
Ad agencies
This article highlights advertising agencies as marketplace icons. The role of ad agencies in creating iconic brands can sometimes be obscured, yet ad agencies are central to how the contemporary marketplace works. While ad agencies are no longer the hegemonic instance of consumer culture that they were from the 1950s to the 1990s, they have adapted to today's democratic advertisingscape by shepherding cultural content produced elsewhere to marke…
Consumption in China
Consumption in China, by anthropologist and consumer insights strategist LiAnne Yu, is a good overview of how consumption is developing in contemporary, and in particular urban and middle class, Ch
Liquid Consumption
This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relat…
Marketing in the Sharing Economy
The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline. However, the sharing economy’s implications for marketing thought and practice remain unclear. This article defines the sharing economy as a technologically enabled socioeconomic system with five key characteristics (i.e., temporary access, transfer of economic value, plat…
Consumer Deceleration
People increasingly seek out opportunities to escape from a sped-up pace of life by engaging in slow forms of consumption. Drawing from the theory of social acceleration, we explore how consumers can experience and achieve a slowed-down experience of time through consumption. To do so, we ethnographically study the Camino de Santiago pilgrimage in Spain and introduce the concept of consumer deceleration. Consumer deceleration is a perception of a…
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Decolonizing marketing
In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all business disciplines, testifying to the strong levels of interest in this topic. Marketing was particularly active, with over 100 participants. In this article, I (Giana Eckhardt, one of the organizers of…
Consumer Work and Agency in the Analog Revival
Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the act of consumer work enables consumers to experience shifting dimensions of agency. We utilize the theoretical lens of serious leisure to introduce a four-stage…
Liquid Consumer Security
Systemic risks--pandemics, economic recessions, professional precarity, political volatility, and climate emergencies--increasingly erode previously taken-for-granted stabilities and consumers' confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessi…
The democratization of the status game
Consumption has traditionally been a reliable indicator of one’s social status in society. In today’s marketplace, however, the sharing and digital economies are making signifiers of affluence and high culture more accessible than ever, and the markers that denote one’s position in the status game are becoming increasingly blurred. We posit that in an increasingly digitalized and platformized social and material world, the market changes and demo…
The Cumulative Effects of Marketized Care
Care is increasingly marketized. Previous marketing and consumer research has focused on specific tensions underlying marketized care provision and the ways in which consumers navigate them. In contrast, this conceptual article draws on interdisciplinary research on care to develop a cumulative understanding of marketized care, that is, based on those effects that build up over time when a critical mass of consumers routinely addresses care needs…
Improving Our Scientific Understanding of Consumer Behavior
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. ... It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. ... JCR is intended to be a medium for interdisciplinary ex…
Sociology (13 obras) · Business (12 obras) · Political science (9 obras) · Consumer Behavior in Brand Consumption and Identification (8 obras) · Psychology (8 obras) · Marketing (6 obras) · Advertising (5 obras) · Law (5 obras) · Consumer Retail Behavior Studies (4 obras) · Economics (4 obras)