Manto Gotsi
Datos Biográficos
| ID | 5775059 |
|---|---|
| NOMBRE | Manto Gotsi |
| NOMBRES | Manto |
| APELLIDO | Gotsi |
| FIRMA | GOTSI M |
| AFILIACIONES | University of Aberdeen |
| ORCID | 0000-0003-2986-7567 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 38 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2006 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2010 |
| ÍNDICE H | 2 |
Managing creatives
Creative workers often experience identity tensions. On the one hand, ‘creatives’ desire to see themselves as distinctive in their artistry, passion, and self-expression, nurturing an identity that energizes their innovative efforts. Yet daily pressures to meet budgets, deadlines and market demands encourage a more business-like identity that supports firm performance. Through a comparative case study of New Product Design (NPD) consultancies, we…
Probing the future
Managing creatives
Creative workers often experience identity tensions. On the one hand, ‘creatives’ desire to see themselves as distinctive in their artistry, passion, and self-expression, nurturing an identity that energizes their innovative efforts. Yet daily pressures to meet budgets, deadlines and market demands encourage a more business-like identity that supports firm performance. Through a comparative case study of New Product Design (NPD) consultancies, we…
Probing the future
Probing the future
Managing creatives
Creative workers often experience identity tensions. On the one hand, ‘creatives’ desire to see themselves as distinctive in their artistry, passion, and self-expression, nurturing an identity that energizes their innovative efforts. Yet daily pressures to meet budgets, deadlines and market demands encourage a more business-like identity that supports firm performance. Through a comparative case study of New Product Design (NPD) consultancies, we…
Business (2 obras) · Innovation and Knowledge Management (2 obras) · Marketing (2 obras) · Marketing (2 obras) · Product (mathematics (2 obras) · Aesthetics (1 obras) · Business administration (1 obras) · Business environment (1 obras) · Competition (biology (1 obras) · Complex Systems and Decision Making (1 obras)