Subir Sengupta
Datos Biográficos
| ID | 5776468 |
|---|---|
| NOMBRE | Subir Sengupta |
| NOMBRES | Subir |
| APELLIDO | Sengupta |
| FIRMA | SENGUPTA S |
| AFILIACIONES | The Pennsylvania State University, College of Communications, 124 Carnegie Building, University Park, PA 16802, U.S.A. |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1996 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 1996 |
| ÍNDICE H | 0 |
Understanding consumption related values from advertising
The present study focuses on understanding consumption related values currently prevailing in India. In order to examine if the consumption related values of the people in India are similar to those found in developed economies, the U.S. was used as a benchmark. These values were examined by content analyzing television commercials from the two countries. The results suggest that materialism as well as hedonistic consumption values have become so…
Sin obras prominentes en esta página.
Understanding consumption related values from advertising
The present study focuses on understanding consumption related values currently prevailing in India. In order to examine if the consumption related values of the people in India are similar to those found in developed economies, the U.S. was used as a benchmark. These values were examined by content analyzing television commercials from the two countries. The results suggest that materialism as well as hedonistic consumption values have become so…
Advertising (1 obra) · Business (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumption (sociology (1 obra) · Content analysis (1 obra) · Marketing (1 obra) · Marketing (1 obra) · Materialism (1 obra) · Media, Gender, and Advertising (1 obra) · Order (exchange (1 obra)