Siqi Guo
Datos Biográficos
| ID | 6033347 |
|---|---|
| NOMBRE | Siqi Guo |
| NOMBRES | Siqi |
| APELLIDO | Guo |
| FIRMA | GUO S |
| AFILIACIONES | Business School, Beijing Technology and Business University, Beijing, China |
| ORCID | 0009-0008-3731-8123 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 3 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2023 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 1 |
Deciphering the myths of engagement with destination short video
Influential and Worthy
Influencer marketing has ushered in a new mode of electronic commerce, necessitating research to explore this emerging business logic. This study, grounded in communication and persuasion theory, develops a theoretical framework of travel influencers’ value chain logic. It elucidates how these influencers’ communication strategies drive their audience members’ online engagement and influencers’ business value on short video platforms. A multi-met…
Corporate social responsibility and employee knowledge sharing
Drawing on the social exchange theory, this study aimed to examine the relationship between perceived corporate social responsibility (CSR) and employee knowledge-sharing behaviour, including the roles organisational trust and exchange quality play in that relationship. Survey data were collected from 364 full-time employees from three information technology services companies in China (female = 258; mean age = 30.5 years, SD = 5.6 years) in a tw…
Influential and Worthy
Influencer marketing has ushered in a new mode of electronic commerce, necessitating research to explore this emerging business logic. This study, grounded in communication and persuasion theory, develops a theoretical framework of travel influencers’ value chain logic. It elucidates how these influencers’ communication strategies drive their audience members’ online engagement and influencers’ business value on short video platforms. A multi-met…
Corporate social responsibility and employee knowledge sharing
Drawing on the social exchange theory, this study aimed to examine the relationship between perceived corporate social responsibility (CSR) and employee knowledge-sharing behaviour, including the roles organisational trust and exchange quality play in that relationship. Survey data were collected from 364 full-time employees from three information technology services companies in China (female = 258; mean age = 30.5 years, SD = 5.6 years) in a tw…
Influential and Worthy
Influencer marketing has ushered in a new mode of electronic commerce, necessitating research to explore this emerging business logic. This study, grounded in communication and persuasion theory, develops a theoretical framework of travel influencers’ value chain logic. It elucidates how these influencers’ communication strategies drive their audience members’ online engagement and influencers’ business value on short video platforms. A multi-met…
Deciphering the myths of engagement with destination short video
Business (3 obras) · Advertising (2 obras) · Computer Science (2 obras) · Digital Marketing and Social Media (2 obras) · Psychology (2 obras) · Sociology (2 obras) · Sport and Mega-Event Impacts (2 obras) · Art (1 obra) · Artificial Intelligence (1 obra) · Chain (unit) (1 obra)