Zsófia Tóth
Datos Biográficos
| ID | 6085249 |
|---|---|
| NOMBRE | Zsófia Tóth |
| NOMBRES | Zsófia |
| APELLIDO | Tóth |
| FIRMA | TOTH Z |
| AFILIACIONES | Durham University |
| ORCID | 0000-0003-4280-6793 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 4 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2019 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 1 |
Virtual Influencers Versus Real Connections
While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influencers are becoming efficient advertising tools. Instead of being simple promoters, however, customers develop complex relationships with virtual influencers. This study seeks to uncover how social comparisons and parasocial relationships manifest within t…
Associations between daily affective experiences, trait and daily rumination on negative and positive affect
BACKGROUND: Rumination has mostly been studied in relation to depression, however, it may also occur in response to positive emotions (i.e., positive rumination) and therefore may be a protective factor related to the maintenance of positive mood. OBJECTIVE: We hypothesized that daily positive and negative affect would be associated with daily positive and negative rumination even after controlling for trait-level rumination. METHOD: We carried o…
The Dawn of the AI Robots
Business, management, and business ethics literature pay little attention to the topic of AI robots. The broad spectrum of potential ethical issues pertains to using driverless cars, AI robots in care homes, and in the military, such as Lethal Autonomous Weapon Systems. However, there is a scarcity of in-depth theoretical, methodological, or empirical studies that address these ethical issues, for instance, the impact of morality and where accoun…
Necessary condition analysis in tourism research
Necessary condition analysis in tourism research
The Dawn of the AI Robots
Business, management, and business ethics literature pay little attention to the topic of AI robots. The broad spectrum of potential ethical issues pertains to using driverless cars, AI robots in care homes, and in the military, such as Lethal Autonomous Weapon Systems. However, there is a scarcity of in-depth theoretical, methodological, or empirical studies that address these ethical issues, for instance, the impact of morality and where accoun…
Associations between daily affective experiences, trait and daily rumination on negative and positive affect
BACKGROUND: Rumination has mostly been studied in relation to depression, however, it may also occur in response to positive emotions (i.e., positive rumination) and therefore may be a protective factor related to the maintenance of positive mood. OBJECTIVE: We hypothesized that daily positive and negative affect would be associated with daily positive and negative rumination even after controlling for trait-level rumination. METHOD: We carried o…
Virtual Influencers Versus Real Connections
While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influencers are becoming efficient advertising tools. Instead of being simple promoters, however, customers develop complex relationships with virtual influencers. This study seeks to uncover how social comparisons and parasocial relationships manifest within t…
Psychology (3 obras) · Business (2 obras) · Computer Science (2 obras) · Marketing (2 obras) · Political science (2 obras) · Accountability (1 obras) · Advertising (1 obras) · Affect (linguistics) (1 obras) · AI in Service Interactions (1 obras) · Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes (1 obras)