Lame Maatla Kenalemang
Datos Biográficos
| ID | 6181139 |
|---|---|
| NOMBRE | Lame Maatla Kenalemang |
| NOMBRES | Lame Maatla |
| APELLIDO | Kenalemang |
| FIRMA | KENALEMANG L M |
| AFILIACIONES | Örebro University |
| ORCID | 0000-0002-4876-3352 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAS | 18 |
| TOTAL COMO AUTOR | 6 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2021 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 3 |
Wellness culture and Indigenous food imaginaries in South Africa: A multimodal critical discourse analysis of superfood marketing
In South Africa, modernization and Western influence have produced remarkable dietary shifts, with rising consumption of meat, sugar and fat. These changes, coupled with growing public health concerns, have helped fuel a wellness culture in which superfoods are marketed as alternatives to highly processed food. This study uses multimodal critical discourse analysis (MCDA) to examine the digital marketing strategies of a South African food brand, …
How cosmetic apps fragmentise and metricise the female face: A multimodal critical discourse analysis
In the present time, we see a rapid development of so-called cosmetic apps promoted by prominent cosmetic companies. Although there is an emerging market for male consumers, these apps are marketed as technological innovations designed to analyse, rate and evaluate mainly women’s facial appearances through the submission of a selfie. Based on the results generated from the selfie, personalised solutions are offered in the form of recommended prod…
It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue
Older female celebrities are increasingly visible in popular media culture, but what kinds of representations are being offered? By deploying a feminist intersectional perspective and adopting Multimodal Critical Discourse Analysis (MCDA), this article interrogates how British Vogue’s Non-Issue communicates ideas and values about ageing and how the magazine constructs discourses through which women’s ageing is understood. The analysis shows that …
The beautification of men within skincare advertisements: A multimodal critical discourse analysis
This study draws on the theory of Social Semiotics and the methodology of Multimodal Critical Discourse Analysis (MCDA) to examine the textual and visual design of skincare advertisements targeted towards men. The current proliferation of the market for male-oriented facial products represents an important shift towards the increased attention to the beautification of male bodies in Western societies. Such beautification encourages men to work on…
Visual ageism and the subtle sexualisation of older celebrities in L'Oréal's advert campaigns: A Multimodal Critical Discourse Analysis
This study focuses on the recent increase in the use of older celebrities in cosmetics advertising. It asks what kinds of ideas and values these images may attribute to discourses of ageing. Drawing on a Multimodal Critical Discourse Analysis (MCDA) perspective, this study focuses on L'Oréal UK and Ireland Web advertisements, examining how these advertisements use older celebrities to redefine/reposition ageing and exploring how they relate to th…
The scientifization of “green” anti-ageing cosmetics in online marketing: A multimodal critical discourse analysis
This paper examines the marketing of trending green cosmetic products containing natural ingredients and coming with claims to keep skin health-enhancing and age-defying benefits. This is fostered by the growing importance of successful ageing and the neoliberal self-care agenda. Adopting the notion of “integrated design” from Multimodal Critical Discourse Analysis (MCDA), this paper looks at the communicative affordances of the web and how marke…
The beautification of men within skincare advertisements: A multimodal critical discourse analysis
This study draws on the theory of Social Semiotics and the methodology of Multimodal Critical Discourse Analysis (MCDA) to examine the textual and visual design of skincare advertisements targeted towards men. The current proliferation of the market for male-oriented facial products represents an important shift towards the increased attention to the beautification of male bodies in Western societies. Such beautification encourages men to work on…
Visual ageism and the subtle sexualisation of older celebrities in L'Oréal's advert campaigns: A Multimodal Critical Discourse Analysis
This study focuses on the recent increase in the use of older celebrities in cosmetics advertising. It asks what kinds of ideas and values these images may attribute to discourses of ageing. Drawing on a Multimodal Critical Discourse Analysis (MCDA) perspective, this study focuses on L'Oréal UK and Ireland Web advertisements, examining how these advertisements use older celebrities to redefine/reposition ageing and exploring how they relate to th…
The scientifization of “green” anti-ageing cosmetics in online marketing: A multimodal critical discourse analysis
This paper examines the marketing of trending green cosmetic products containing natural ingredients and coming with claims to keep skin health-enhancing and age-defying benefits. This is fostered by the growing importance of successful ageing and the neoliberal self-care agenda. Adopting the notion of “integrated design” from Multimodal Critical Discourse Analysis (MCDA), this paper looks at the communicative affordances of the web and how marke…
It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue
Older female celebrities are increasingly visible in popular media culture, but what kinds of representations are being offered? By deploying a feminist intersectional perspective and adopting Multimodal Critical Discourse Analysis (MCDA), this article interrogates how British Vogue’s Non-Issue communicates ideas and values about ageing and how the magazine constructs discourses through which women’s ageing is understood. The analysis shows that …
The scientifization of “green” anti-ageing cosmetics in online marketing: A multimodal critical discourse analysis
This paper examines the marketing of trending green cosmetic products containing natural ingredients and coming with claims to keep skin health-enhancing and age-defying benefits. This is fostered by the growing importance of successful ageing and the neoliberal self-care agenda. Adopting the notion of “integrated design” from Multimodal Critical Discourse Analysis (MCDA), this paper looks at the communicative affordances of the web and how marke…
Visual ageism and the subtle sexualisation of older celebrities in L'Oréal's advert campaigns: A Multimodal Critical Discourse Analysis
This study focuses on the recent increase in the use of older celebrities in cosmetics advertising. It asks what kinds of ideas and values these images may attribute to discourses of ageing. Drawing on a Multimodal Critical Discourse Analysis (MCDA) perspective, this study focuses on L'Oréal UK and Ireland Web advertisements, examining how these advertisements use older celebrities to redefine/reposition ageing and exploring how they relate to th…
How cosmetic apps fragmentise and metricise the female face: A multimodal critical discourse analysis
In the present time, we see a rapid development of so-called cosmetic apps promoted by prominent cosmetic companies. Although there is an emerging market for male consumers, these apps are marketed as technological innovations designed to analyse, rate and evaluate mainly women’s facial appearances through the submission of a selfie. Based on the results generated from the selfie, personalised solutions are offered in the form of recommended prod…
It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue
Older female celebrities are increasingly visible in popular media culture, but what kinds of representations are being offered? By deploying a feminist intersectional perspective and adopting Multimodal Critical Discourse Analysis (MCDA), this article interrogates how British Vogue’s Non-Issue communicates ideas and values about ageing and how the magazine constructs discourses through which women’s ageing is understood. The analysis shows that …
The beautification of men within skincare advertisements: A multimodal critical discourse analysis
This study draws on the theory of Social Semiotics and the methodology of Multimodal Critical Discourse Analysis (MCDA) to examine the textual and visual design of skincare advertisements targeted towards men. The current proliferation of the market for male-oriented facial products represents an important shift towards the increased attention to the beautification of male bodies in Western societies. Such beautification encourages men to work on…
Wellness culture and Indigenous food imaginaries in South Africa: A multimodal critical discourse analysis of superfood marketing
In South Africa, modernization and Western influence have produced remarkable dietary shifts, with rising consumption of meat, sugar and fat. These changes, coupled with growing public health concerns, have helped fuel a wellness culture in which superfoods are marketed as alternatives to highly processed food. This study uses multimodal critical discourse analysis (MCDA) to examine the digital marketing strategies of a South African food brand, …
Critical discourse analysis (6 obras) · Fashion and Cultural Textiles (5 obras) · Gender, Feminism, and Media (5 obras) · Political science (5 obras) · Sociology (5 obras) · Aesthetics (4 obras) · Art (4 obras) · Psychology (4 obras) · Social science (4 obras) · Advertising (3 obras)