Karen Whitehill King
Datos Biográficos
| ID | 6338564 |
|---|---|
| NOMBRE | Karen Whitehill King |
| NOMBRES | Karen Whitehill |
| APELLIDO | King |
| FIRMA | KING K W |
| AFILIACIONES | University of Georgia |
| VERIFICADO | No |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1999 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2021 |
| ÍNDICE H | 0 |
The effect of media multitasking on ad memory: The moderating role of program-induced engagement and brand familiarity
The purpose of this study was to investigate the effect of program-induced engagement on the amount of media multitasking (MM) and its subsequent impact on ad memory. It explored how brand familiarity attenuates or aggravates the detrimental effects of MM on cognitive evaluation of ads. Two lab-based experiments were conducted. The findings of the experiment were three-fold. First, the findings indicate that when the programs were affectively eng…
Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
The role of media context in advertising has been the subject of interest for marketers and media practitioners over the past 50 years. However, there remains a lack of clarity on the relationship between media context and advertising outcomes. To structure previous literature and facilitate knowledge development, this study meta-analytically examines the relationship between media context and attitudinal outcome measures (i.e., consumers’ attitu…
Death penalty attitudes and juror decisions in australia
Although Australia does not currently have a death penalty law, an increasing concern about violent crime has raised the possibility that capital punishment, abolished in the 1960s, may be reconsidered. To determine the death penalty attitudes and potential jury behaviour of younger Australians, who have grown up without capital punishment, an experiment was conducted with 166 Australians, aged 18 to 30 years. Jurors who professed anti-(29%) or p…
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Death penalty attitudes and juror decisions in australia
Although Australia does not currently have a death penalty law, an increasing concern about violent crime has raised the possibility that capital punishment, abolished in the 1960s, may be reconsidered. To determine the death penalty attitudes and potential jury behaviour of younger Australians, who have grown up without capital punishment, an experiment was conducted with 166 Australians, aged 18 to 30 years. Jurors who professed anti-(29%) or p…
The effect of media multitasking on ad memory: The moderating role of program-induced engagement and brand familiarity
The purpose of this study was to investigate the effect of program-induced engagement on the amount of media multitasking (MM) and its subsequent impact on ad memory. It explored how brand familiarity attenuates or aggravates the detrimental effects of MM on cognitive evaluation of ads. Two lab-based experiments were conducted. The findings of the experiment were three-fold. First, the findings indicate that when the programs were affectively eng…
Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
The role of media context in advertising has been the subject of interest for marketers and media practitioners over the past 50 years. However, there remains a lack of clarity on the relationship between media context and advertising outcomes. To structure previous literature and facilitate knowledge development, this study meta-analytically examines the relationship between media context and attitudinal outcome measures (i.e., consumers’ attitu…
Psychology (3 obras) · Social Psychology (3 obras) · Advertising (2 obras) · Business (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Digital Marketing and Social Media (2 obras) · Media Influence and Health (2 obras) · Political science (2 obras) · Capital (architecture (1 obras) · Capital punishment (1 obras)