Philip J Kitchen
Datos Biográficos
| ID | 6464554 |
|---|---|
| NOMBRE | Philip J Kitchen |
| NOMBRES | Philip J |
| APELLIDO | Kitchen |
| FIRMA | KITCHEN P J |
| AFILIACIONES | Heidelberg University |
| ORCID | 0000-0002-3128-9527 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 1 |
| PRIMER AÑO DE PUBLICACIÓN | 1970 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2024 |
| ÍNDICE H | 0 |
Ego-depletion is in the way
Purpose Via the lens of the ego-depletion phenomenon (Baumeister et al ., 1998) and Higgins' (1998) regulatory focus theory, this paper seeks to explain why current controlled communications are failing to achieve coherence between people's free will and their actions pursuing sustainable goals in a society. This paper explains how ego-depletion triggered by controlled communications can lead to confusion and decision fatigue in a society, thus p…
Managerial and organizational perspectives on online–offline integration within integrated marketing communication
The digital revolution has transformed the communication landscape into a hybrid online-offline environment. Although increasing complexity does pose new challenges for practitioners and scholars, the literature also lacks theoretical and empirical analyses of managerial and organizational issues regarding online and offline integration within integrated marketing communication (IMC). This study aims to provide an initial contribution to this fie…
Expansion of HIV testing in Eswatini
Achieving the United Nations' 90-90-90 goals has proven challenging in most settings and the ambitious 95-95-95 goals seem even more elusive. However, in Eswatini - a lower-middle-income country in sub-Saharan Africa with the highest HIV prevalence in the world - an estimated 92% of people living with HIV know their status. We conducted 26 in-depth interviews with stakeholders from policy, implementation, donor, local advocacy and academic sector…
Word of Mouth and Social Media
Integrated Brand Marketing
From 1995, many academic scholars noted and wrote about the interest in the topic of integrated marketing communications, which is – in essence – an approach to brand communications, which enables all modes of message communications (i.e., advertising, sales promotion, MPR, sponsorship, and direct marketing) to work harmoniously together.
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
Since the mid-1990’s, the concept of Integrated Marketing Communications (IMC) has come to the fore and attracted considerable attention in the literature. The main purpose of this paper is twofold: (1) to explore IMC by delimitating its conceptual boundaries and identifying its main dimensions and (2) to develop a whole theoretical model of its antecedents and consequences. To achieve this goal, this study analyzes the conceptual framework aroun…
Sin obras prominentes en esta página.
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
Since the mid-1990’s, the concept of Integrated Marketing Communications (IMC) has come to the fore and attracted considerable attention in the literature. The main purpose of this paper is twofold: (1) to explore IMC by delimitating its conceptual boundaries and identifying its main dimensions and (2) to develop a whole theoretical model of its antecedents and consequences. To achieve this goal, this study analyzes the conceptual framework aroun…
Integrated Brand Marketing
From 1995, many academic scholars noted and wrote about the interest in the topic of integrated marketing communications, which is – in essence – an approach to brand communications, which enables all modes of message communications (i.e., advertising, sales promotion, MPR, sponsorship, and direct marketing) to work harmoniously together.
Word of Mouth and Social Media
Expansion of HIV testing in Eswatini
Achieving the United Nations' 90-90-90 goals has proven challenging in most settings and the ambitious 95-95-95 goals seem even more elusive. However, in Eswatini - a lower-middle-income country in sub-Saharan Africa with the highest HIV prevalence in the world - an estimated 92% of people living with HIV know their status. We conducted 26 in-depth interviews with stakeholders from policy, implementation, donor, local advocacy and academic sector…
Managerial and organizational perspectives on online–offline integration within integrated marketing communication
The digital revolution has transformed the communication landscape into a hybrid online-offline environment. Although increasing complexity does pose new challenges for practitioners and scholars, the literature also lacks theoretical and empirical analyses of managerial and organizational issues regarding online and offline integration within integrated marketing communication (IMC). This study aims to provide an initial contribution to this fie…
Ego-depletion is in the way
Purpose Via the lens of the ego-depletion phenomenon (Baumeister et al ., 1998) and Higgins' (1998) regulatory focus theory, this paper seeks to explain why current controlled communications are failing to achieve coherence between people's free will and their actions pursuing sustainable goals in a society. This paper explains how ego-depletion triggered by controlled communications can lead to confusion and decision fatigue in a society, thus p…
Business (5 obras) · Computer Science (4 obras) · Political science (4 obras) · Conceptual framework (3 obras) · Marketing and Advertising Strategies (3 obras) · Sociology (3 obras) · Advertising (2 obras) · Corporate Identity and Reputation (2 obras) · Digital Marketing and Social Media (2 obras) · Economics (2 obras)