S Sreejesh
Datos Biográficos
| ID | 6465664 |
|---|---|
| NOMBRE | S Sreejesh |
| NOMBRES | S |
| APELLIDO | Sreejesh |
| FIRMA | SREEJESH S |
| AFILIACIONES | Indian Institute of Management Kozhikode |
| ORCID | 0000-0002-0861-1303 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 7 |
| TOTAL DE CITAS | 4 |
| TOTAL COMO AUTOR | 7 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2017 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 1 |
A dual-mediation model linking relationship conflict to employee well-being via workplace incivility and emotional exhaustion, moderated by political skill
Purpose This study aims to examine the association between relationship conflict (RC) and employee well-being (EW) and understand the mechanisms linking both. In this attempt, the study examines workplace incivility (WI) as an interpersonal mechanism and emotional exhaustion (EE) as an intrapersonal mechanism, along with political skill as a potential moderator. Design/methodology/approach To test the study’s hypotheses, we collected data from em…
From play to community
This research explores how gamers’ outcome expectations in an advergame shape brand communitas by driving distinct engagements with the brand, advergame, and advergaming community. Using a field study (Study 1) and an experiment (Study 2), the research finds that hedonic and utilitarian outcome expectations influence advergaming community engagement through their differential impacts on affective brand engagement and advergame engagement. In turn…
Exploring the Path to Tourist Well‐Being
This research investigates the psychological drivers of voluntary simplicity tourism and its implications for tourist well‐being. Study 1 employs the Values–Identity–Personal Norms theory to examine how personal values influence self‐identity, shaping habitual engagement in voluntary simplicity tourism and its well‐being outcomes. Structural Equation Modeling with survey data from mindful travelers confirms that biospheric values strongly influen…
Ethicality in B2B Service Delivery
Developing responsible consumption behaviours through social media platforms
Purpose This study aims to examine the underlying antecedents and psychological mechanisms through which brand's communication of sustainable business practices in social media influences consumers' responsible consumption behaviour and brand relationship outcomes. Design/methodology/approach Data were collected using two surveys, from a sample of WhatsApp users ( N = 632), and a sample of Facebook users ( N = 471), and were analysed using Struct…
The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
Despite substantial interest in advertisement-context congruence as a determinant of advertisement effectiveness and advertisement memory in digital platforms, especially in the electronic magazine (e-magazine) context, less attention has been devoted to identifying how it influences advertisement persuasion. This issue is explored through three between-subjects experimental studies: in Study 1, the causal role of advertisement-context congruence…
Effect of nature of the game on ad-persuasion in online gaming context
Purpose The purpose of this paper is to examine the effect of nature of advergame and moderating roles of game-product congruence and need for cognition (NFC) on gamers’ ad-persuasion from attention and elaboration perspectives. Design/methodology/approach A 2 (nature of game: fast or slow)×2 (game-product congruence: high or low)×2 (NFC: high or low) between measures design is used. In total, 224 graduate students participated in the study. A 2×…
Effect of nature of the game on ad-persuasion in online gaming context
Purpose The purpose of this paper is to examine the effect of nature of advergame and moderating roles of game-product congruence and need for cognition (NFC) on gamers’ ad-persuasion from attention and elaboration perspectives. Design/methodology/approach A 2 (nature of game: fast or slow)×2 (game-product congruence: high or low)×2 (NFC: high or low) between measures design is used. In total, 224 graduate students participated in the study. A 2×…
Effect of nature of the game on ad-persuasion in online gaming context
Purpose The purpose of this paper is to examine the effect of nature of advergame and moderating roles of game-product congruence and need for cognition (NFC) on gamers’ ad-persuasion from attention and elaboration perspectives. Design/methodology/approach A 2 (nature of game: fast or slow)×2 (game-product congruence: high or low)×2 (NFC: high or low) between measures design is used. In total, 224 graduate students participated in the study. A 2×…
The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
Despite substantial interest in advertisement-context congruence as a determinant of advertisement effectiveness and advertisement memory in digital platforms, especially in the electronic magazine (e-magazine) context, less attention has been devoted to identifying how it influences advertisement persuasion. This issue is explored through three between-subjects experimental studies: in Study 1, the causal role of advertisement-context congruence…
Developing responsible consumption behaviours through social media platforms
Purpose This study aims to examine the underlying antecedents and psychological mechanisms through which brand's communication of sustainable business practices in social media influences consumers' responsible consumption behaviour and brand relationship outcomes. Design/methodology/approach Data were collected using two surveys, from a sample of WhatsApp users ( N = 632), and a sample of Facebook users ( N = 471), and were analysed using Struct…
Exploring the Path to Tourist Well‐Being
This research investigates the psychological drivers of voluntary simplicity tourism and its implications for tourist well‐being. Study 1 employs the Values–Identity–Personal Norms theory to examine how personal values influence self‐identity, shaping habitual engagement in voluntary simplicity tourism and its well‐being outcomes. Structural Equation Modeling with survey data from mindful travelers confirms that biospheric values strongly influen…
Ethicality in B2B Service Delivery
A dual-mediation model linking relationship conflict to employee well-being via workplace incivility and emotional exhaustion, moderated by political skill
Purpose This study aims to examine the association between relationship conflict (RC) and employee well-being (EW) and understand the mechanisms linking both. In this attempt, the study examines workplace incivility (WI) as an interpersonal mechanism and emotional exhaustion (EE) as an intrapersonal mechanism, along with political skill as a potential moderator. Design/methodology/approach To test the study’s hypotheses, we collected data from em…
From play to community
This research explores how gamers’ outcome expectations in an advergame shape brand communitas by driving distinct engagements with the brand, advergame, and advergaming community. Using a field study (Study 1) and an experiment (Study 2), the research finds that hedonic and utilitarian outcome expectations influence advergaming community engagement through their differential impacts on affective brand engagement and advergame engagement. In turn…
Business (5 obras) · Advertising (4 obras) · Consumer Behavior in Brand Consumption and Identification (4 obras) · Digital Marketing and Social Media (4 obras) · Psychology (4 obras) · Social Psychology (4 obras) · Marketing (3 obras) · Sociology (3 obras) · Brand management (2 obras) · Digital Games and Media (2 obras)